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UNEMPLOYMENT RATE

Unemployment to peak in 2010: jobs agency

Sweden's unemployment rate will peak this year at 9.1 percent, and fall in 2011 to around 8.7 percent, the Public Employment Service (Arbetsförmedlingen) projects in a new report.

According to the report the labour market situation will improve steadily during 2010 and 2011, but as more people enter the labour market unemployment will remain high.

Employment levels will however increase and in 2011, 78 000 more people are forecast to be in work than in 2009.

“The new direction is clear. Companies expect strong demand, both firms and households are optimistic,” said Tord Strannefors at the Employment Service.

But the upbeat projection could be threatened by global and regional economic factors, Strannefors warns.

“Obstacles can come from the world around us, the indebted European economies. This forecast is based on the Greek crisis being controlled,” he said.

He also stressed that employment is now growing strongly as the economy recovers.

“But that does not mean that unemployment is falling rapidly, because we also have a very significant influx of people seeking to enter the labour market.

The Employment Service also expects the benefits of the economic upswing to be felt across the entire country.

Stockholm will probably experience the strongest development, but Västra Götaland should also benefit after having been hit hard by the crisis.

Employment Service director-general Angeles Bermudez Svankvist has identified a number of challenges for the public body in upcoming years. One of them is the very high youth unemployment.

“What worries me is that schools have equipped young people with poor qualifications. This is a serious situation,” she said.

The forecast does not specify a numerical assessment of youth unemployment.

Tord Strannefors expects that both youth unemployment, as well as overall unemployment, to decrease in 2011. It is likely that the cut in youth unemployment will be slightly stronger than the decrease in overall unemployment, he said.

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ARBETSFÖRMEDLINGEN

Expat puts ‘Faith’ into starting travel business

US expat Faith George tells The Local about how she mastered the Swedish language, seeing the positives in being made redundant, and how she plans to show Swedes another side of the United States.

Expat puts 'Faith' into starting travel business
Faith George. Photo: Private

Faith George, 47, made the move from the US to Malmö back in 2002 to be with her Swedish sambo (registered partner). Twelve years on she hasn't looked back, having established herself in Sweden as an in-demand businesswoman. 

"I started off by doing SFI (Swedish for Immigrants language course), and it took me about a year before I found my first job," George told The Local.

"To bring in some extra money I started up my first business in 2005, doing proofreading and translation services in English for several companies in the area."

Her early forays into running a business were successful, but in 2008 she wrapped the firm up for other pursuits.

Like many skilled foreigners in Sweden's south, she landed a job with ST-Ericsson, initially working as a technical writer before taking on added responsibilities with the company.

In late 2013 George was laid off but decided not to let that be the end of it. Instead, she used her time away from the workplace to pursue another ambition – establish her own travel agency.

"I was fortunate that my redundancy package was quite generous, so that enabled me to really investigate what I wanted to do. Back in the States I used to work in the travel industry so it was something I wanted to pursue again," she said.

Establishing a business, such as a travel agency, in Sweden requires a great deal of form-filling, particularly in regards to licensing. And it's not cheap.

Fortunately for George, she was approved for a financial benefit known as 'Starta Eget Bidrag'  (start your own business grant) to help get her new company off the ground.

This is a benefit available to a limited number of people every year who have been unemployed for some time before starting their companies. The grant is intended to help cover living costs while setting up the company. Those interested can apply for the benefit from their local employment agency (Arbetsförmedlingen).

"For me it is very important as it is a start-up company. In Sweden you get a lot of support when it comes to establishing a business," she says. 

George hopes her prior knowledge of the travel industry will help her new agency succeed. She has chosen to target Swedes who are eager to see another slice of the US, as opposed to the standard fare usually offered.

"There is so much more to see, and for me the focus is on a market where there is a good niche. For instance, our main package is a trip to Louisiana, an area I know very well, and visitors will get to see something different with the whole Cajun experience," George explained.

See tips in English from the Employment Agency for starting your own company

"Another package is going to be heading out to Washington State. We don't want to do the major locations as those are well catered for by existing travel agencies," she says.

Setting up a travel agency in 2014 may seem a bit strange considering how much is done online, often cutting out the middleman.

"There is a lot of competition out, there but having done my market research, there is are opportunities. Swedes love to travel, especially to the US. If you ask somebody they will say with a lot of enthusiasm 'Oh I've been there.' There is plenty of interest is going to America," George said.

Communicating with the Swedes isn't a problem for the US native, as she has long got to grips with the Nordic tongue.

"At the start the language barrier was the hardest. I used to feel like I was in kindergarten when I was trying to speak to people. Now my Swedish is really good. I had to be sure of my level of Swedish before I could really approach the idea of starting this new business."

It's not just Swedes who want to visit America that she sees as her potential market. The businesswoman is also putting together a package for Americans who want to explore southern Sweden.

Right now George is just waiting for the green light for her business to go live. Her Swedish sambo has created the website and is also chipping in with some financial backing.

She also has office space sorted, which is provided as a member of a Malmö start-up incubator.

"The intention is to be up and running in August and really get the business moving then," George concluded.

Need inspiration? Read more stories about My Swedish Career

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