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Germany is not Opel

We are the people, we are the Pope – we are Opel. The motto printed on the fetching yellow t-shirts of Opel workers certainly has its charm. But it also shows the ridiculous importance Germans have attached to the fate of one struggling carmaker, argues Moritz Döbler from Berlin’s newspaper Der Tagesspiegel.

Germany is not Opel
Photo: DPA

The emotions stirred by Thursday’s announcement that US carmaker General Motors had agreed to sell its German unit Opel to the Canadian auto parts firm Magna could lead one to think something revolutionary had happened. But as grave as the employees’ concerns are, and as nostalgic as Germans might be for vintage models like the Kadett and the Rekord, the national economy is not dependent on Opel.

And with Germany’s general election looming, there is a demand for clear truths. There have to be winners and losers. One thing is clear: GM, America’s biggest car manufacturer, has bowed to pressure from Germany. The next two weeks will decide which political party will be able to capitalise on this in the election campaign.

“The joy is the focus right now,” said Chancellor Angela Merkel of the conservative Christian Democrats (CDU) without much joy, but she’ll certainly do her best to milk it for political capital. This should be easier for the centre-left Social Democrats and their candidate trying to oust Merkel from the Chancellery, Frank-Walter Steinmeier. Did he not come up with the wildly popular car-scrapping premium, the Abwrackprämie? Did he not fight stubbornly shoulder-to-shoulder with the trade unions to secure the Magna deal? Didn’t we distinctly see the conservatives waver then? Didn’t Economy Minister Karl-Theodor zu Guttenberg almost talk Opel into insolvency?

Still, the deal demonstrates the new prerogative of Germany’s political class. With the economic crisis raging, countries all over the world are bailing out corporations with unimaginable amounts of money. The US government has forked out $50 billion for GM alone. Opel’s plight has loosened €1.5 billion from the pockets of Germany’s federal and state governments, while around twice that much is still available to the carmaker with hardly a condition or a caveat in sight. And that isn’t necessarily the end of it. The German government is insisting that no new agreements will be made, but that can change if push comes to shove again.

Even if the state is apparently laying itself open to blackmail, those vast sums of money are having an effect. For a long time the Opel impasse looked like it would end in defeat for the politicians. The federal government, the state governments and the trade unions had all backed the Magna-led consortium bid for months, only for GM to first bring another bidder to the table, and then consider not selling it to anyone. But in the end GM acquiesced – though Detroit will keep a third of Opel in order to not burn its bridges with its European and Russian customers. Besides, GM would have had difficulty trying to recapitalise Opel on its own.

So Germany’s politicians won and GM won, but whether Opel and its workers will win is still undecided. Even the Magna plan, for which everyone fought so hard, will not work without huge redundancies. Only Opel’s Antwerp plant is to be closed for now, but no-one knows how long the German plants will be safe. Magna wants to cut nearly a fifth of Opel’s 55,000-strong European workforce, blaming overcapacity in the auto industry and Opel’s high manufacturing costs.

And the carmaker’s economic prospects also remain uncertain. Opel, having spent 80 years in American ownership, is still trying to catch up technologically. This won’t necessarily be any easier in the hands of a Russian bank and a Canadian parts supplier. There is even a fear that Opel might experience a similar fate to Siemens, who fobbed its mobile phone division to BenQ. But that couldn’t help avert insolvency and job losses for German workers as the technology was shipped off to Taiwan. Magna and Sberbank can have the best intentions in the world, but no-one can protect Opel if plants are moved elsewhere.

Such concerns are not born of Cold War prejudices, as some have suggested, but relatively simple calculations. Magna and Sberbank want to make a profit from the majority of Opel they’ve just taken over. But the last few decades have shown how difficult this is – GM could only manage it in spurts.

If Opel is to establish itself as a manufacturer of environmentally friendly cars, massive investment will be necessary. The German production sites are too expensive to make Opel into a manufacturer of cheap cars for emerging economies. This is Opel’s dilemma – this week’s announcement merely granted its workers some breathing space.

This commentary was published with the kind permission of Berlin newspaper Der Tagesspiegel, where it originally appeared in German. Translation by The Local.

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WORKING IN GERMANY

Which Bavaria-based companies regularly hire English speakers?

Bavaria is no doubt a beautiful state with a strong economy, but can be a hard place for non-German speakers to integrate. The Local takes a look at job opportunities in Germany’s southeastern 'Free State.'

Which Bavaria-based companies regularly hire English speakers?

Munich ranks third in German cities with the highest total GDP, behind Berlin and Hamburg, but in terms of GDP per capita, it’s higher than both of them.

It also consistently ranks high, often highest, in terms of average household income.

As of 2023, nine of the 40 companies listed on DAX, Germany’s stock index, were based in Bavaria. Seven of those are based specifically in Munich.

While Frankfurt is commonly known to be Germany’s business capital, Munich can claim the title of Germany’s insurance capital, which is saying something, as Germany is home to some of the largest insurance firms in the world, like Allianz.

Beyond the state’s capital city, a number of international companies are based elsewhere in Bavaria, particularly in the Franken region, near Nuremberg.

Which companies actively hire English speakers?

Bavaria, and Munich in particular, is home to a number of companies at the forefront of international business. But the state is known for its traditional, sometimes conservative, culture, which affects its business culture as well.

Whereas companies embracing English as their primary business language are easy to find in Berlin, the practice is less common in the south. That said, there are some notable exceptions. 

Sportswear giants, Adidas and Puma, both have their headquarters near Nuremberg in Herzogenaurach, and regularly recruit English speaking international talent.

“As an international company, our teams reflect the rich diversity of our consumers and communities,” Jon Greenhalgh, Senior Manager Media Relations for Adidas told The Local. “Fostering a culture of inclusion where we value and leverage differences, ensures that we can authentically engage with our employees and truly connect with our consumers.”

He added that around 40 per cent of Adidas’ Germany-based employees are foreign nationals, from over 100 different countries.

Siemens and BMW rank among Bavaria’s top employers, and are also known to hire their fair share of foreigners.

“In Germany, we recently had around 2,000 open positions,” Konstanze Somborn told The Local on behalf of Siemens AG.

He added that Siemens operates in 190 countries. “That is why we value international teams very much…English as a common language is very usual.”

READ ALSO: ‘Which German companies want to hire foreigners?’

Similarly, BMW hires workers from a variety of backgrounds. 

“Every year, we hire lots of internationals and welcome them to the BMW Group,” Dr. Hans-Peter Ketterl, a press spokesman for BMW Group told The Local. 

But not all of these positions are available to non-German speakers.

Ketterl added that BMW’s working language is German in the country, even though, “English is an indispensable entry requirement as the second corporate language in many areas of the company.”

Check job boards and follow best practices

If it’s your first time applying for jobs in Germany, make sure to change your resume to the German format, even for English positions.

While Germany is home to its own job boards, like Xing, LinkedIn is probably the best place to start. In addition to searching for positions based in your preferred location, you can check relevant groups, like Munich Startups, to broaden your horizons.

The English Jobs in Germany website is also a good resource to start with. 

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