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The man who would be chancellor: Frank-Walter Steinmeier

Frank-Walter Steinmeier, who launched his campaign Monday to unseat German Chancellor Angela Merkel, has won respect as foreign minister but has struggled to galvanise his party for battle.

Merkel’s rival in the September election – who is running for public office for the first time – is the affable but guarded protege of her charismatic Social Democratic predecessor Gerhard Schröder.

The former chancellor made Steinmeier one of his closest advisors during his seven

years in power, and eventually his chief of staff, a job in which he coordinated the security services and shaped the Agenda 2010 package of economic reforms – the unpopular centrepiece of the administration.

He emerged from the shadows after the inconclusive 2005 general election, when Schröder put him forward as his candidate to take over the foreign ministry in negotiations on the formation of a “grand coalition.”

A jurist with a cautious streak, Steinmeier finds it difficult to speak in media-friendly soundbites, preferring measured statements with elliptical German sentences that end far from where they started.

He more resembles a civil servant than a glad-handing politician, and his charm works better in smaller, relaxed contexts where admirers say his dimpled smile and genuine interest in people can be used to the fullest.

“I never intended to become a politician,” Steinmeier told glossy magazine Bunte in a photo spread showcasing the private side of the candidate. “These things just happen sometimes.”

A born diplomat, Steinmeier has found it difficult to hone the killer instincts needed on the campaign trail. His Social Democrats are now trailing Merkel’s conservatives by up to 15 points in opinion polls with less than two months to go until election day. Even supporters admit that taking on the high-flying Merkel may turn into a kamikaze mission on behalf of the party.

Born January 5, 1956, in a small town in Lower Saxony, Steinmeier was known on the football field as an efficient “all-rounder” who could play any position with ease and work well within a team.

The same qualities led Schröder to take him under his wing, first as media advisor when he was premier of Lower Saxony and later as a state secretary at the chancellery until becoming chief of staff in 1999.

He took over the foreign ministry in November 2005 and has had, time and again, to defend his remit against encroachment by Merkel. They clashed openly on Germany’s approach to Russia and China, with Steinmeier warning against alienating either country with too strident criticism.

Steinmeier has also tried to bolster Germany’s “soft power” with an emphasis on cultural diplomacy, frequently inviting painters, musicians and novelists to accompany him on official visits abroad and present the country in a more flattering light.

His profile grew again in 2007 as he became vice-chancellor when a party general, Franz Müntefering, stepped down to care for his ailing wife. Müntefering has since returned to become head of the party. But political scientist Peter Lösche said Steinmeier’s latest incarnation as a candidate was doomed from the start.

“He is not a political campaigner,” Lösche said. “He is very competent in many political areas but he is unable to project that to the outside world.”

Married with a daughter, Steinmeier is protective of his private life although his wife Elke Büdenbender, a judge, has stepped up her public appearances since her husband announced he would stand for office.

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WORKING IN GERMANY

Which Bavaria-based companies regularly hire English speakers?

Bavaria is no doubt a beautiful state with a strong economy, but can be a hard place for non-German speakers to integrate. The Local takes a look at job opportunities in Germany’s southeastern 'Free State.'

Which Bavaria-based companies regularly hire English speakers?

Munich ranks third in German cities with the highest total GDP, behind Berlin and Hamburg, but in terms of GDP per capita, it’s higher than both of them.

It also consistently ranks high, often highest, in terms of average household income.

As of 2023, nine of the 40 companies listed on DAX, Germany’s stock index, were based in Bavaria. Seven of those are based specifically in Munich.

While Frankfurt is commonly known to be Germany’s business capital, Munich can claim the title of Germany’s insurance capital, which is saying something, as Germany is home to some of the largest insurance firms in the world, like Allianz.

Beyond the state’s capital city, a number of international companies are based elsewhere in Bavaria, particularly in the Franken region, near Nuremberg.

Which companies actively hire English speakers?

Bavaria, and Munich in particular, is home to a number of companies at the forefront of international business. But the state is known for its traditional, sometimes conservative, culture, which affects its business culture as well.

Whereas companies embracing English as their primary business language are easy to find in Berlin, the practice is less common in the south. That said, there are some notable exceptions. 

Sportswear giants, Adidas and Puma, both have their headquarters near Nuremberg in Herzogenaurach, and regularly recruit English speaking international talent.

“As an international company, our teams reflect the rich diversity of our consumers and communities,” Jon Greenhalgh, Senior Manager Media Relations for Adidas told The Local. “Fostering a culture of inclusion where we value and leverage differences, ensures that we can authentically engage with our employees and truly connect with our consumers.”

He added that around 40 per cent of Adidas’ Germany-based employees are foreign nationals, from over 100 different countries.

Siemens and BMW rank among Bavaria’s top employers, and are also known to hire their fair share of foreigners.

“In Germany, we recently had around 2,000 open positions,” Konstanze Somborn told The Local on behalf of Siemens AG.

He added that Siemens operates in 190 countries. “That is why we value international teams very much…English as a common language is very usual.”

READ ALSO: ‘Which German companies want to hire foreigners?’

Similarly, BMW hires workers from a variety of backgrounds. 

“Every year, we hire lots of internationals and welcome them to the BMW Group,” Dr. Hans-Peter Ketterl, a press spokesman for BMW Group told The Local. 

But not all of these positions are available to non-German speakers.

Ketterl added that BMW’s working language is German in the country, even though, “English is an indispensable entry requirement as the second corporate language in many areas of the company.”

Check job boards and follow best practices

If it’s your first time applying for jobs in Germany, make sure to change your resume to the German format, even for English positions.

While Germany is home to its own job boards, like Xing, LinkedIn is probably the best place to start. In addition to searching for positions based in your preferred location, you can check relevant groups, like Munich Startups, to broaden your horizons.

The English Jobs in Germany website is also a good resource to start with. 

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