SHARE
COPY LINK

CARS

Germans love Volkswagen best

Volkswagen is Germany’s best-loved company in a new poll dominated by carmakers, analyst PricewaterhouseCoopers (PwC) announced on Monday.

Germans love Volkswagen best
Photo: DPA

Some 22 percent of those who answered the poll cited the Wolfsburg-based carmaker as their favourite German company, displacing rival auto manufacturer Daimler, which topped the list for the previous two years.

Daimler, which makes Mercedes cars, came in second place with 15 percent in the poll conducted last week across the country.

“Volkswagen has become an all-German brand,” Professor and PwC board member Norbert Winkeljohann said in a statement. “Among high school graduates and university alumni, Volkswagen is absolutely without competition. Thirty-two percent of entries from this target group show that the company is best positioned for the future.”

Meanwhile manufacturing conglomerate Siemens remained in third place for another year with 11 percent of the vote, followed closely by carmaker BMW. Audi, Opel and Porsche filled five through seven, respectively.

Despite the financial crisis, poll results don’t show reduced trust in German companies. In 2008, some 72 percent said they had lost trust in German companies. But only 65 percent of the 1,003 participants had the same sentiment for 2009. The most critical participants were Berlin residents and 30 to 39-year-olds, who suffered from what the statement called a “crisis of trust.”

The study also asked participants to rate foreign companies, with Microsoft taking the lead. The US software company was followed by Sony, Toyota, Nokia and newcomers Samsung, Apple, and Phillips. Old favourites Ikea, CocaCola, and Honda slipped out of the top 10, the report conducted by social researcher Emnid on behalf of PwC said.

Member comments

Log in here to leave a comment.
Become a Member to leave a comment.

CARS

From lizards to water, eco-bumps snag Tesla’s giant Berlin car factory

In the green forest outside Berlin, a David and Goliath-style battle is playing out between electric carmaker Tesla and environmental campaigners who want to stop its planned "gigafactory".

From lizards to water, eco-bumps snag Tesla's giant Berlin car factory
Tesla's gigafactory outside the doors of Berlin. dpa-Zentralbild | Patrick Pleul

“When I saw on TV that the Tesla factory was going to be built here, I couldn’t believe it,” said Steffen Schorch, driving his trusty German-made car.

The 60-year-old from Erkner village in the Berlin commuter belt has become one of the faces of the fight against the US auto giant’s first European factory, due to open in the Brandenburg region near Berlin in July.

“Tesla needs far too much water, and the region does not have this water,” said the environmental activist, a local representative of the Nabu ecologist campaign group.

Announced in November 2019, Tesla’s gigafactory project was warmly welcomed as an endorsement of the “Made in Germany” quality mark – but was immediately met with opposition from local residents.

Demonstrations, legal action, open letters – residents have done everything in their power to delay the project, supported by powerful
environmental campaign groups Nabu and Gruene Liga.

Tesla was forced to temporarily suspend forest clearing last year after campaigners won an injunction over threats to the habitats of resident lizards and snakes during their winter slumber.

READ MORE: Is Germany’s Volkswagen becoming ‘the new Tesla’ as it ramps up e-vehicle production?

And now they have focused their attention on water consumption – which could reach up to 3.6 million cubic metres a year, or around 30 percent of the region’s available supply, according to the ZDF public broadcaster.

The extra demand could place a huge burden on a region already affected by water shortages and hit by summer droughts for the past three years.

Local residents and environmentalists are also concerned about the impact on the wetlands, an important source of biodiversity in the region.

Tesla Street

“The water situation is bad, and will get worse,” Heiko Baschin, a spokesman for the neighbourhood association IG Freienbrink, told AFP.

Brandenburg’s environment minister Axel Vogel sought to play down the issue, saying in March that “capacity has not been exceeded for now”.

But the authorities admit that “the impact of droughts is significant” and have set up a working group to examine the issue in the long term.

The gigafactory is set to sprawl over 300 hectares – equivalent to approximately 560 football fields – southwest of the German capital.

Tesla is aiming to produce 500,000 electric vehicles a year at the plant, which will also be home to “the largest battery factory in the world”,
according to group boss Elon Musk.

In a little over a year and a half, swathes of coniferous forest have already been cleared to make way for vast concrete rectangles on a red earth base, accessed via the already iconic Tesla Strasse (Tesla Street).

German bureaucracy

The new site still has only provisional construction permits, but Tesla has been authorised by local officials to begin work at its own risk.

Final approval depends on an assessment of the project’s environmental impact – including the issue of water.

In theory, if approval is not granted, Tesla will have to dismantle the entire complex at its own expense.

But “pressure is being exerted (on the regulatory authorities), linked to Tesla’s significant investment”, Gruene Liga’s Michael Greschow told AFP.

In early April, Tesla said it was “irritated” by the slow pace of German bureaucracy, calling for exceptions to the rules for projects that help the environment.

Economy Minister Peter Altmaier agreed in April that his government “had not done enough” to reduce bureaucracy, lauding the gigafactory as a “very important project”.

Despite Germany’s reputation for efficiency, major infrastructure projects are often held up by bureaucracy criticised as excessive by the business community.

Among the most embarrassing examples are Berlin’s new airport which opened last October after an eight-year delay and Stuttgart’s new train station, which has been under construction since 2010.

Brandenburg’s economy minister, Joerg Steinbach, raised the possibility in February that the Tesla factory could be delayed beyond its July planned opening for the same reason.

SEE ALSO: Tesla advertises over 300 jobs for new Gigafactory near Berlin

SHOW COMMENTS