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First dates in Sweden: sabotaged by social welfare

While Sweden's social welfare system is cherished by many, The Local's Scarlet St. Clair learns the hard way about the system's unintended consequences for single women.

First dates in Sweden: sabotaged by social welfare

There’s nothing quite like the rush of sharing that first few hours together: awkwardly asking questions, selecting words ever-so-carefully to impress one other, avoiding foods with high risk of becoming lodged between teeth (broccoli is a definite no).

And all the while secretly thinking about what’s beneath each others’ clothing.

First dates are always a challenge, however, even under ideal conditions.

But as I’ve learned during my brief time in Stockholm, dating in a foreign country requires one to bring their game to a whole different level – especially when that country is Sweden.

My first Swedish date took place about a month after I’d moved to the nation’s capital. And about two minutes into it, I realized whatever dating ‘expertise’ I thought I had gained during my single years, was useless.

The evening felt like a cavalcade of one hopeless moment after another. The dinner went like this: I asked a question. He answered. I asked another. He answered again. Not once did a question come my way. Was I that boring, or was he just that rude?

When the bill came, I offered to help pay as I always do; a well-rehearsed token gesture of kindness, which I expected to be duly rebuffed.

Instead, my Swedish companion “allowed” me to pay for half the meal. And then left me to cover our after-dinner coffee—another sure sign in my book that things were heading in the wrong direction.

Three hours later, my stomach full of non-free food and my mind reeling from the piss-poor conversation, my first Swedish date was finally over.

I returned home dejected; tucked myself into bed and curled up in the foetal position to watch reruns of classic movies.

How had things gone so horribly wrong?

Sharing this tragic tale with Swedish girlfriends over cocktails did little to life my spirits.

They all stared at me blankly, failing to understand my concerns.

“He let me pay!” I protested repeatedly.

No reaction.

“He hardly asked me any questions!”

More blank stares. Obviously, Swedish girl talk wasn’t going to help.

Frustrated, I decided to call an expert: Swedish author and dating guru Marie Hagberg.

I needed to know: was my foreign blood the cause of my first date failure, or do all Swedish women boldly face the torment of horrible first dates every time they embark on such missions?

“Swedish guys just don’t get it,” she says.

Whew! Ok, it’s not just me.

“You expect a guy to make the first move, but in Sweden he won’t unless he’s really drunk,” Hagberg said.

Her observation was certainly confirmed by my experience, as my would-be Swedish beau had undoubtedly downed a healthy dose of liquid courage before we struck up our conversation.

“Men here are very timid,” Hagberg continues.

“I am constantly trying to educate our male population about things like this, but I haven’t succeeded. Swedish guys don’t do anything and don’t make progress. At the same time they don’t want a girl to do anything either, so nothing happens. It’s very frustrating.”

Hagberg’s insights are anything but reassuring for my prospects for finding love in Sweden. Apparently I shouldn’t make the move, yet he won’t either.

But why? Are they shy?

According to Hagberg, there is truth to the old stereotype about Swedes not being the most outgoing types.

“Swedes are known for being kind of dull and boring,” she says.

No kidding.

“We are more closed than Americans or Brits,” she continues.

No argument there.

“Though we are still nice!” she adds.

Somehow, that promise of “niceness” feels empty at this particular juncture. After all, my first date companion simply talked about himself for three hours!

According to Hagberg, this self-centred pathology is common for Swedish men. In fact, their behavioural incompetence so deep and widespread that she has resorted to offering lessons about how to behave on a date.

“The most common thing I tell guys is to ask questions,” she explains.

That’s a good place to start.

“They get so excited if she is asking questions, they then forget to be polite and ask questions back.”

I don’t want to be critical of Hagberg’s teaching methods, but it seems to me her message isn’t getting through.

Then there’s that whole not-picking-up-the-check-thing.

“People in Sweden are so confused about this,” says Hagberg.

You don’t say.

“Most girls want a guy to pay, and most guys also think they should pay. But a lot are still confused, wondering whether to pay or split. I think the guys should pay the first time; it doesn’t mean he should pay every time, but just the first time. It has to do with manners and style.”

But why don’t they pay?

“Men think women earn almost as much as they do, so why should they pay? I think that’s bullshit,” she said.

Amen to that sister.

With Hagberg’s help, I slowly start to realize that a Swedish man on a first date is like a lost puppy trying to find his way. He knows not how to approach a lady, carry a conversation, or to offer to pay.

Poor things. I almost feel sorry for them. And I couldn’t help but wonder what could be responsible for stunting the dating intelligence of Swedish men so severely.

Hagberg’s answer catches me off guard.

“It has to do with our social welfare system,” she exclaims.

Come again?

“Here nobody is supposed to take care of their own life or future and people consider the government responsible for everything. That has coloured the world of dating, and gone overboard.”

So my dating failure can ultimately be attributed to an unforeseen side-effect of some grand experiment in social engineering?

Not exactly the culprit I was expecting, but then again, growing up in a capitalist system across the Atlantic, I had always been told that socialism is the root of all evil.

And now…it’s also the reason I’m still single in Sweden.

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HEALTH

IN PICTURES: 7 of the French government’s sexiest public health adverts

An advertising campaign aimed at convincing young people to get the Covid vaccine has attracted international attention, but it’s not the first time that French authorities have sexed up their public health messaging.

IN PICTURES: 7 of the French government's sexiest public health adverts
Image: AIDES.

It’s an international cliché that France is the land of l’amour – or at least the land of le sexe – and that reputation does seem to be justified, given how often French public health bodies have turned to sex in an attempt to get their message across.

From the suggestive to the downright scandalous, here are seven examples of health campaigns which relied on that oh so French fondness for romance.

Get vaccinated, get laid

The Covid campaign in question was created by regional health authorities in the southern Provence-Alpes-Côtes d’Azur region.

The poster which has got people hot under the collar features two very attractive and very French-looking people kissing, seemingly in the back of a cab after a night on the town. “Yes, the vaccine can have desirable effects,” it says.

The campaign has proved so popular that it will soon be expanded.

Promoting road safety

Earlier this year, the French Road Safety Delegation released a video ahead of Valentine’s Day, which showed a couple sharing an intimate moment in the bedroom.

The full 30-second video featured the slogan, “Life is better than one last drink for the road”.

Another image of two people kissing, seemingly without clothes, included the line, “Life, love. On the road, don’t forget what truly matters.”

Fight against HIV/AIDS

While the link between road safety and sex isn’t immediately obvious, less surprising are the references to intimacy in the health ministry’s HIV awareness campaign from 2016.

Each of the different posters shows two men embracing. Straplines include, “With a lover, with a friend, with a stranger. Situations vary, and so do the protective measures.”

The posters shocked conservative sensibilities, and several right-wing mayors asked for them to be taken down in their towns. 

HIV awareness campaign

Just a few days after the controversy over the ministry’s posters ignited, the non-profit AIDES launched its own campaign, and it didn’t hold back.

The posters showed scuba instructors, piano teachers and parachutists, all of them naked alongside their students. The slogan: “People undergoing treatment for HIV have a lot of things to pass onto us. But the AIDS virus isn’t one.”

“Even if we’ve been spreading this information since 2008, we realise that a lot of people don’t know that antiviral treatments prevent spreading,” head of AIDES Aurélien Beaucamp told France Info.

“People are still afraid of those who are HIV-positive.” 

Government-mandated pornography

It’s common for sexualised advertising campaigns to be labelled pornographic by critics, but in 1998, the French government went a step further and created actual pornography.

READ ALSO Language of love – 15 of the best romantic French phrases

The health ministry commissioned TV station Canal Plus to create five short erotic films to encourage the use of condoms and prevent the spread of HIV. The campaign featured up-and-coming directors such as Cedric Klapisch and Gaspar Noé.

“The only possible way to look at, to get people to protect themselves, is to show, show everything, show simply and without creating an obsession of the sexual act and the act of wearing a condom,” Klapisch said, according to an Associated Press story published at the time. 

You didn’t really think we’d include images of this one, did you? (OK, here’s a link for those who are curious).

A controversial anti-smoking campaign

https://twitter.com/MarketainmentSE/status/212863393143586817

It’s time to forget what we said about romance, because there is nothing romantic about this 2010 campaign from the Droits des Non-Fumeurs (Non-smokers’ rights) association and the BDDP & Fils communications agency.

The campaign featured several images of young people with a cigarette in their mouths, looking up at an adult man who rested his hand on their heads. The cigarette appeared to be coming out of the man’s trousers.

The slogan said, “Smoking means being a slave to tobacco”. The association said the sexual imagery was meant to get the attention of young people who were desensitised to traditional anti-smoking messages, but the posters caused outrage, with members of the government publicly criticising the choice of imagery.

Celebrating LGBTQ+ love

On the other end of the spectrum is this very romantic video from the national health agency Santé Publique France. It was released on May 17th 2021, the International Day Against Homophobia, Transphobia and Biphobia, and was part of a campaign against anti-LGBT discrimination and violence. It is set to Jean-Claude Pascal’s Nous les amoureux

Showing a diverse range of couples kissing, holding hands, and healing each other’s wounds, the video ends on the word play: “In the face of intolerance, it’s up to us to make the difference.”

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