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LINDEX

New stores boost KappAhl profits

Swedish clothing giant KappAhl showed an increased profit with its third quarter 2005/2006 results released on Wednesday.

Published: 28 June 2006 11:38 CEST

Profits increased 7 million kronor to 120 million kronor compared to figures last year at this time.

Net turnover increased 6.5 percent to 1,029 million kronor.

The store had 17 more stores operating during the last quarter compared to last year. The chain has invested 181 million kronor since the start of the fiscal year, a large portion of which went to the opening of the stores.

The value of stock increased from 479 million, a decrease of 111 million kronor compared to figures at the same time last year.

FASHION

Swedish fashion brand scraps plus-size range

Swedish clothing brand Lindex has decided to scrap its plus-size range and instead make all of its standard collections available in larger sizes.

Published: 14 September 2016 11:57 CEST
Swedish fashion brand scraps plus-size range
A promotional shot from Lindex’s autumn/winter campaign. Photo: Lindex

From autumn onwards, Lindex’s previous plus-size range 'Generous' will no longer be available, with plus sizes integrated into the brand’s standard fashion lines. Its forthcoming autumn/winter campaign will also be fronted by plus-size models Ashley Graham and Candice Huffine alongside supermodels Alek Wek, Toni Garrn and Cora Emmanuel.

“We want women of all sizes to feel included and feel they can buy items from all our fashion concepts. This change will make our collections more inspiring and accessible to more customers,” Lindex head of design Annika Hedin explained in a statement.

There have been growing calls for the plus-size distinction to be scrapped entirely by the fashion industry, with critics arguing that it causes shame.

In 2014, Swedish chain H&M was criticized for labelling a model capable of fitting into their medium clothing as 'plus-size' in a catalogue. Former professional swimmer Emma Igelström said that by calling the model plus-size, the brand was “strengthening the idea that super skinny is the ideal”.

This isn't the first time that Lindex has gone against the norm. In 2014 one of the brand’s underwear campaigns caught attention when it featured employees in front of the camera instead of models.