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PROPERTY

French politicians agree on tighter Airbnb rules

The property rental platform Airbnb is the target of a new French law tightening conditions of use.

French politicians agree on tighter Airbnb rules
Renting out property in France is the subject of controls on a local and a national level. Photo: AFP

France already imposes several restrictions on people who want to rent out their property via the holiday letting platform Airbnb, but new legislation making its way through the French parliament is set to tighten the rules further.

Across Europe, the platform is often blamed for housing shortages in tourist hotspots – with local leaders saying that locals are priced out of the market because landlords can make a bigger profit renting out property to tourists, with cities including Barcelona and Paris bringing in stricter controls.

Although France already imposes controls at both a national and a local level, a new law is now being debated which would, among other things, close tax loopholes for landlords.

The bill, proposed by MPs from Emmanuel Macron’s centrist party and the centre-left Parti Socialiste, has already been approved in the Assemblée nationale and is now being debated in the Senate. Senators are also broadly in favour but have added some amendments – that means the bill will have to go back to the Assemblée but with the overall agreement of politicians in both chambers it seems likely that the bill will be passed in something similar to its current form.

Tax loopholes

The biggest change in the bill will be closing a ‘tax loophole’ that makes it advantageous for landlords to rent out properties as a holiday rental.

Tax on income from property rentals is currently charged at a variable rate depending on whether the property is rented furnished or unfurnished and as a long-term rental or a short-term holiday let.

Politicians say that the current rates mean that landlords are rewarded with lower tax rates for letting on Airbnb, and want to change the tax system to incentivise landlords to let long-term to tenants who will live there (in France, most long-term rentals are unfurnished).

The exact tax rates are the subject of amendments between the two different houses of parliament, but it seems likely that the tax rates will change.

Communist senator Ian Brossat denounced “an absurdity which means that a landlord pays more tax if he rents his property year-round to a worker than if he rents his property to tourists”.

Local restrictions

At present most of the strictest restrictions on Airbnb rentals are at a local level – for example, the city of Paris has a total ban on second-homes being advertised on Airbnb, while people renting out their main residence are limited to 120 days per year.

Meanwhile, in Pyrenees-Atlantique, one commune is bringing in rules that require anyone letting a property full-time on Airbnb to show that they are also letting at least one property to a long-term tenant. 

Numerous other local authorities, mostly in touristy areas, have their own restrictions on rentals via the platform.

In many areas you are required to register with the mairie if you want to let out your property.

The bill aims at strengthening powers for local authorities to impose Airbnb restrictions, although the Senate rejected a proposal to further lower the limit for temporary rentals to 90 days per year. 

Tax declarations

Although tax rates may change, the bill does not change the current rules on declaring Airbnb income. Anyone who rents out a French property on Airbnb for even one day a year must declare the income to French tax authorities – even if they do not live in France.

READ ALSO What you need to know about renting out your French property on Airbnb

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POLITICS

How France’s far-right is winning the TikTok battle

If social media statistics were a solid predictor of voting intentions, France's far-right leader Jordan Bardella would be a shoo-in for prime minister.

How France's far-right is winning the TikTok battle

The 28-year-old, leading the push for the anti-immigration National Rally (RN), is trouncing current Prime Minister Gabriel Attal — at least on TikTok.

The RN was a big winner in this month’s European elections, prompting President Emmanuel Macron to dissolve parliament and call a snap election for June 30th and July 7th.

Pollsters expect the RN to do well, but the big question is whether they will get an overall majority and control of the legislature in the European Union’s second-biggest economy.

Bardella has said he will not take the role of prime minister unless the party wins an outright majority.

On TikTok, the election is being played out in sometimes spicy vignettes.

Attal, heading the campaign for Macron’s centrist Renaissance party and just seven years older than Bardella, has called out his rival directly.

“If you don’t need anything, call Jordan Bardella,” Attal said in a clip filmed during pre-election campaigning, accusing Bardella’s camp of “absolute amateurism”.

Bardella, often filming pieces to camera from the comfort of his car, calmly warned against the dangers of misinformation in a close-up video on Thursday.

He repeatedly claims his party is being misrepresented by mainstream media.

But whether any of this will sway the election is up in the air.

‘Codes of authenticity’

Experts say it can be a fool’s errand to try to link social media popularity to votes.

“It is very difficult to measure the effect of social networks on electoral results,” said Marie Neihouser, a specialist in digital media and politics at Toulouse University.

Yet there is broad agreement that Bardella is succeeding where many politicians struggle.

“He is the only one who has incorporated the codes of authenticity into his video content,” Tristan Boursier, a researcher at Paris’s Sciences Po university, told AFP.

Alongside more traditional campaign videos, Bardella often appears in candid scenes, drinking pastis, eating Haribo sweets ahead of TV debates or preparing for an awkward meeting.

When appearing on television, he said in one clip, “I always eat sweets or sugar. It stops me feeling hungry, and then I’m galvanised for two hours.”

The approach “makes him likeable, human and presents him as authentic,” said Boursier.

His team posts more frequently than those of his rivals, and with far better numbers.

Bardella’s warning about misinformation had garnered more than one million views by Friday midday, compared with 300,000 for Attal’s chiding of Bardella.

Overall, Bardella has 1.7 million followers — having added some 500,000 since early June.

Attal has just over 300,000. Macron has 4.5 million but has not posted during the election campaign.

‘He’s funny’

The focus on TikTok helps shift the dynamic away from policies and on to personalities, helpful for Bardella who is one of France’s most popular politicians, according to opinion polls.

He has not revolutionised RN’s platform — their campaigning still drills the usual far-right mantra of immigration, national identity and law and order.

The party is also sceptical of climate science and conservative on issues like gay rights.

Despite polling in many countries suggesting young people are liberal on these issues, one quarter of French voters aged 18-24 backed the RN in the European election.

“He’s funny, he has the same references as me,” said Maya, an 18-year-old RN voter from near Paris who declined to give her surname.

Maya, who has followed the campaigns on social media, said RN founder Jean-Marie Le Pen was a “scumbag” but insisted Bardella was different — at least in his presentation.

“I know the RN isn’t very open about LGBT rights but laws protecting them are already in place, so nothing will change,” she said.

Marie Neihouser suggested the RN is looking well beyond this election with its TikTok strategy.

“Today’s teenagers will be tomorrow’s voters and reaching out to them now with his posts anchors his image in their minds,” she said.

“In five or 10 years, it will be more natural for them to slip a Bardella ballot into the ballot box.”

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