SHARE
COPY LINK

PARIS

Greens see red over giant Paris billboards

A host of Paris landmarks - from the Opera Garnier to the Obelisk of Luxor on the Place de la Concorde and part of the Louvre Museum - have been covered by giant billboards in recent years, and now questions are being asked about the capital's 'eyesores'.

Greens see red over giant Paris billboards
A building under construction covered with Louis Vuitton advertisement in Paris. Photo by BERTRAND GUAY / AFP

Local representatives of the Greens are particularly angry about a giant hoarding on a new Louis Vuitton store soon to open on the famed Champs-Elysées.

The building, owned by luxury giant LVMH, is covered in scaffolding and draped in a protective covering that resembles a Louis Vuitton trunk, one of the brand’s flagship products.

Ecologist councillors have written to Paris mayor Anne Hidalgo, questioning the legality of the hoarding.

Billboards are allowed on listed historic buildings to finance facade work, but the law says adverts must not make up more than half of the protective covering, the Greens insist.

“In this case, we’re talking about more than 50 percent, since they are covering the roof as well,” Green politician Emile Meunier, co-sponsor of the question, told AFP.

In a written statement to AFP, Paris authorities responded that in this case, “the tarpaulin is not considered to be advertising because the building belongs to LVMH.”

The authorities “will ask the owner to pay a tax of €1.7 million for the duration of its installation, which is scheduled to run until 2027,” the statement said.

It added that Architectes des Batiments de France, the official body overseeing planning for historic buildings, has given “approval”.

Contacted by AFP, neither LVMH nor the Ministry of Culture – which is responsible for heritage issues – were willing to comment.

LVMH’s founder and chief executive Bernard Arnault is currently the world’s second-richest person after Elon Musk, according to Forbes.

But the Louis Vuitton store is one of many examples.

For a number of years, a number of listed Parisian buildings have been hidden behind huge advertising tarpaulins while work was carried out: the Museum of Decorative Arts in a wing of the Louvre; the famous obelisk on the Place de la Concorde; the Opera Garnier, the Madeleine church with its majestic Greek columns; and some facades of the Place des Vosges.

“At some point, people have to be able to enjoy the beauty of their city without being assaulted by injunctions to consume more and more,” said Meunier, who said he opposed “the principle of advertising altogether”.

“As an ecologist, I’m against advertising, particularly in the public space; I see it as an aggression and a boost to over-consumption”, he said.

Nevertheless, Jeanne d’Hauteserre, the right-wing mayor of the eighth arrondissement which includes the Champs-Elysées, said that as soon as she took office in 2014, she gave the green light to billboard advertising on churches undergoing renovation in order to cut costs and speed up the refurbishment.

A former advertising executive, the district mayor hit back at critics, saying that buildings allowed to fall into disrepair would become a danger.

“The day they get something falling on their heads, they’ll be happy!” she said.

As for the LVMH project, “either we get an ugly tarpaulin, or we get a pretty, improved tarpaulin”, she said.

“From the moment restoration work is needed, there has to be one.”

Passers-by on the Champs-Elysées expressed mixed feelings about the Louis Vuitton billboards.

“I think it’s nicer than rotting scaffolding”, Beatrice Boue, a resident of Antony, in the southern suburbs, told AFP.

“I don’t particularly like (it),” said Lucyna Milosz, a Polish tourist.

“I understand they have to cover it, but I don’t like when there are pictures. As long as there is no commercial it’s fine. They should have it covered and hurry up!” she laughed. 

Member comments

Log in here to leave a comment.
Become a Member to leave a comment.
For members

PARIS

Travel deals to take advantage of as prices drop ahead of Paris Olympics

After many warnings about expensive travel and booked-up hotels in France this summer during the Olympic Games, prices have begun to drop as the event nears, with some bargains to be had.

Travel deals to take advantage of as prices drop ahead of Paris Olympics

After some soaring prices earlier in the year, costs for both accommodation and travel are now back to roughly seasonal norms.

In certain cases, train and plane tickets have fallen well below their summer averages.

As for lodging, the French press has reported that occupancy rates at Paris hotels are “gradually falling” as the event approaches, with many hotels and Airbnbs available. 

What’s going on?

Around 15 million people are expected to visit Paris between late July and early September – considerably more than the 6.2 to 6.4 million visitors who came between July and August in 2023 or the roughly 10 million summer visitors Paris saw in pre-pandemic days.

As such, many predicted that prices would skyrocket ahead of the Olympic Games, but there are a few other factors to consider aside from large volumes of tourists.

A survey in March 2024 found that almost half of Parisians planned on leaving the city during the Games period. On top of that, over half (64 percent) of Olympics tickets were sold to French people, many of whom are planning to stay with friends and relatives in the capital and thus have not booked accommodation.

As of late May, almost half of the French ticket holders had not reserved any hotels or Airbnbs during the Olympic period.

Many property owners in the capital also listed their homes on Airbnb with the hopes of earning some extra money during the Games. However, this led to an over-saturation of the market. 

French daily Le Monde reported that there were more than 145,000 properties on offer on Airbnb during the period of the Olympic and Paralympic Games, compared with 65,000 in normal times.

When it comes to hotels, UK online newspaper The Independent reported that hotel occupancy rates are expected to be “between 60 and 70 percent during the Games.”

The deals to look out for

Eurostar

According to reporting by The Independent, Eurostar tickets during the Olympics have declined by 11 percent in the last two weeks alone. The UK online newspaper found that the average Eurostar ticket price had dropped by €30 (or £26).

At the time of writing, The Local found that the cheapest one-way tickets on the day of the Opening Ceremony (July 26th) were €126, dropped to €112 the following day. 

For a round trip ticket from July 26th to August 2nd, the lowest price was €169 – around average for the summer holiday period.

Flights

If you are flying from the UK, as of mid-June, Google Flights placed London-Paris flights in the ‘Typical’ price range. The cheapest round-trip tickets were with budget airline Vueling, at €139 for one week (July 26th to August 2nd).

However, flights from other cities in the UK were significantly cheaper, particularly if you are willing to change the dates slightly. 

For example, five-day (July 29th to August 2nd) round-trip tickets from Bristol from cost €99 with Easyjet, and one-week (July 27 to August 3) round-trip tickets with Ryanair from Belfast cost €59.

For those flying from the US, prices had dropped significantly for a 10-day trip (July 26th to August 5th) from NYC to Paris, when compared with December 2023.

At the time, tickets were in Google Flights’ seasonal norms with average prices around €821. However, as of mid-June the same round-trip tickets were available for as low as €523. 

The flight planning tool also ranked tickets during the Olympic period between LA and Paris as ‘low’ compared to seasonal norms.

Hotels and accommodation

As mentioned above, there were still many hotel options still available in and around Paris as of mid-June. 

At the time of writing, Airbnb offered over 1,000 options for the first week of the Games, with options around €150 for an entire apartment for two people in central Paris, and possibilities closer to €230 for a family of four. 

When it comes to hotels, many were still above seasonal norms, but prices were lower than initial estimates.

For example, in December the Paris deputy mayor in charge of tourism Frédéric Hocquard had estimated that the average price of one night in a hotel in Paris would be €699 during the Olympic Games, compared with €169 in July 2023, an increase of 314 percent. 

At the time of writing websites such as Booking.com and Kayak still had several rooms available for around €200 per night. 

Other costs

Those visiting during the Games will also pay a higher price for public transport.

Between July 20th and September 8th, the price of a single ticket – which can be used on the Metro, buses, RER trains or trams – will go up to €4, in contrast to the €2.10 it costs currently, and purchasing a 10 tickets at once (a carnet) will increase from €16.90 to €32 during the Games.

This does not affect residents with a travel pass or monthly card, or people who buy tickets in advance.

READ MORE: How to avoid public transport price hikes during Olympics

Are Olympics tickets still available?

Yes. While many have already secured tickets, there are still opportunities on the official resale platform – full details HERE. Games organisers are also releasing a limited number of new tickets every Thursday on the official ticket platform here.

Meanwhile there are ticket available for the Paralympics via the ticketing website here.

The Olympics/Paralympics website is the only official channel for ticket sales, so you should be extremely cautious about any tickets offered for sale on any other websites or forums. 

But should I visit Paris during the Olympics?

If you were hoping for a last-minute Olympics trip then this is very much still on the table.

But if you want to enjoy a more typical tourist visit, you should expect larger than normal crowds and you should be prepared to reserve early. You should also keep in mind that there will be security zones across the city, as many of the matches and events are taking place in central Paris.

READ MORE: Paris Olympics QR codes – your questions answered

Eiffel tower – Be aware that the Tower is close to a Games venue. It will remain open during the Olympics period apart from the day of the Opening Ceremony (July 26th). However between July 18th and July 25th the Tower is in a security zone so you will require a QR code to enter – more info here. From July 27th onwards no QR code will be required for visitors – the Tower will be in a red zone, which has restrictions on vehicles, but which pedestrians can enter freely.

Louvre – During the Olympic Games, the Louvre will remain open to visitors, except for July 25th and 26th. However, all visitors from July 1st to September 8th must book a ticket ahead of time. As for the Tuileries Garden, it will be closed on August 28th and throughout the Games it will be in a security zone, meaning vehicular traffic will be severely limited – although pedestrians can still access it.

You can find more info about Olympics related disruption/changes for the Louvre HERE.

Versailles – The château, as well as the gardens will remain open to the public throughout the Games, with normal visiting hours.

The rest of France

Just because you’re taking a train or a plane to Paris, it doesn’t mean that you have to stay there – the capital is connected to all of France’s major cities – Marseille, Bordeaux, Lyon and more – by high-speed TGV trains, as well as many smaller cities and towns. 

Of the millions of people who visit France each year, 80 percent of them visit sites within just 20 percent of the country; largely Paris, the Riviera and certain well-known Alpine towns.

However, there are many other options – here is our guide to off-the-beaten-track places.

READ MORE: 19 alternative places to visit in France to avoid the crowds

SHOW COMMENTS