SHARE
COPY LINK

FOOD AND DRINK

‘Unexpected flavour’: Starbucks launches olive oil coffee in Italy

US coffee giant Starbucks launched a new range of coffees laced with olive oil this week in its latest bid to appeal to the Italian market, but the idea has had a mixed reception.

‘Unexpected flavour’: Starbucks launches olive oil coffee in Italy
Italy's first Starbucks opened in central Milan in 2018 with an ambitious plan to conquer the spiritual home of espresso. But will olive oil coffee appeal to the Italian market? (Photo by Miguel MEDINA / AFP)

You may think Starbucks setting up shop in Italy was a bold enough move, but the US-based chain went a step further this week by launching a new product which combines two Italian culinary staples: coffee and olive oil.

The multinational coffee giant began serving its ‘Oleato’ range of olive oil-infused coffee drinks at its Italian stores on Wednesday, including a Caffè Latte with olive oil and the Iced Shaken Espresso, which it described as a “coffee-forward beverage” containing hazelnut flavouring, oat milk and olive oil.

READ ALSO: Where, when and how to drink coffee like an Italian

According to a Starbucks press release, chief executive Howard Schultz put olive oil in his morning coffee while on holiday in Sicily and was “absolutely stunned” at the “delicious and unexpected alchemy”.

He said he got the idea after seeing Sicilians taking a spoon of locally-produced extra virgin olive oil every morning.

Mixing the oil into his coffee produced “an unexpected, velvety, buttery flavour that enhanced the coffee and lingers beautifully on the palate,” he said.

But in a country which takes its olive oil and coffee seriously, the concept has unsurprisingly had a mixed reception.

Many Italian social media users were immediately sceptical, with some on Twitter calling the idea “disgusting” or an “atrocity”.

Several Italian commenters pointed out that both coffee and olive oil have well-known laxative properties. “The combined effect could be disastrous,” said one.

Others simply said that they wouldn’t visit Starbucks anyway because of the cost.

READ ALSO: ‘Declaration of war’: Outrage in Italy over New York Times tomato carbonara

The new range will use oil from a Sicilian olive variety named Castelvetrano, which Starbucks said was sweet and reminiscent of some of its syrup options.

Starbucks baristas mix the oil with oat milk before pouring the blend into a shot (or two) of espresso coffee to create a flavour described by Starbucks menu developers as “caramel-like.”

The olive oil coffee was debuted in Italy and will be rolled out in southern California and elsewhere in the US later this year, the company said.

Starbucks has been in Italy since 2018, when it said it was entering the Italian market with “humility and respect”.

The chain now has 25 branches in Italy, despite predictions that it would not last long in the country famed as Europe’s coffee capital and the home of espresso shots drunk standing at the counter at family-owned bars.

READ ALSO: OPINION: Why do Italians get so angry if you mess with classic recipes?

Starbucks’ locations in Italy are mainly in and around Milan and other parts of northern Italy, which is more affluent and has a higher ratio of international residents than the south.

The chain is now planning to open its first southern Italian store in central Rome, though the location has not yet been revealed. Local media reports speculate that it will be in the Galleria Alberto Sordi shopping centre on the central Via del Corso.

Other US food and drink chains have proven similarly successful at breaking into the Italian food and drinks market. Despite some protests and pushback, McDonald’s is well-established in Italy. In fact, the country now has the fourth-highest number of McDonalds’ outlets in Europe.

But other American food chains have had a harder time. In 2022, pizza giant Dominos announced the closure of its Italian franchise following poor sales. Dominos had not attempted to open any stores in southern Italy, home of Neapolitan and Roman pizza.

Member comments

Log in here to leave a comment.
Become a Member to leave a comment.
For members

LEARNING ITALIAN

The essential vocabulary you’ll need to dine out in Italy

Waiters in Italy's big cities and holiday hotspots often have a good command of English, but that's not always the case in the rest of the country. Here is some key Italian vocabulary to help you enjoy a smooth dining experience.

The essential vocabulary you'll need to dine out in Italy

Dining out is one of the best ways to explore Italy’s famous cuisine and one of the experiences tourists most look forward to when visiting the country.

Generally speaking, waiting staff at most restaurants in major cities and holiday hotspots around Italy will have at least some basic knowledge of English, meaning you’ll be able to order your meal in inglese without any particular issues. 

But that might not be the case in less visited areas of the peninsula, or in less popular establishments, where waiters may not be used to foreign clientele and may not be confident English speakers. 

Whether you’re dealing with staff with a not-so-great command of English, or are simply tempted to put your Italian skills to the test and order food and drinks in the local language, there are some key words and phrases that you’ll need to be familiar with to enjoy a smooth dining experience in Italy.

Choosing your restaurant

Picking the right spot for a lunch (pranzo) or dinner (cena) can be hard without some basic knowledge of all the different kinds of restaurants available in the country and their names. 

Though the precise distinction between ristoranti, trattorie, osterie and agriturismi isn’t always clear to Italians either, each establishment has some unique features. Knowing this will help you make the best choice for the occasion at hand. 

READ ALSO: Trattoria to osteria: Explaining the different restaurants in Italy

Reserving a table

Once you’ve picked the restaurant, it’s strongly advisable that you book (prenotare) a table (un tavolo). 

Italian restaurants can get extremely busy, especially over the summer and on or around national public holidays, which means it’s always best to book a spot well in advance to avoid being told “Scusi, siamo al completo/siamo pieni” (Sorry, we’re fully booked) at a later date. 

Some restaurants may allow you to book online, either through their website or via external online platforms or apps, but this is definitely not the case for all venues.

Should calling the restaurant be the only option, you can simply say: “Vorrei riservare un tavolo per (numero) persone alle (ora) di (giorno),” which translates as “I’d like to reserve a table for (number) people at (time) on (day)”.

To confirm the reservation, you’ll in most cases be asked to provide your name (nome) or surname (cognome) and mobile phone number (numero di cellulare).

If the restaurant has an outdoor seating area, you may also be asked if you’d like to eat indoors (dentro or all’interno) or outdoors (fuori or all’esterno).

Ordering food and drinks

Once at the restaurant, the first thing you’ll have to do is let the restaurant manager or waiting staff know that you have a reservation. 

You can do so by saying: “Ho una prenotazione per (ora) con nome (nome)”, which means “I have a reservation for (time) with name (your name)”.

Once seated, you’ll be given a menu (menù in Italian – note the accent on the ‘u’) and usually be given some bread (pane) or breadsticks (grissini) to snack on while you decide what to eat or drink.

In most cases, these won’t be free of charge (you’ll see them billed as pane or coperto) but you can turn them down with a simple “No, grazie” (No, thank you).

READ ALSO: ‘A rip-off’: Should you really get mad about Italy’s table charge?

In most restaurants in big cities and popular tourist hotspots, menus will be available in both English and Italian.

If that’s not the case, you can ask the waiter (cameriere) to explain what the items you’re not familiar with are: “Che cosa c’e’ in questo piatto?” (What’s in this dish?) or “Che ingrediente e’ questo?” (What ingredient is this?).

Or you may ask for their English translation (traduzione in inglese).

The menu will likely be divided into the following sections: antipasti (appetisers), primi (first courses), secondi (second courses), contorni (sides), dolci (desserts), bevande alcoliche (alcoholic drinks) and bevande analcoliche (soft drinks).

If you’re looking for recommendations on what to order (ordinare), you can ask your waiter: “Cosa mi consigli da bere/da mangiare?” (What do you suggest I eat/drink?).

You can also ask how big portions are (“Quanto sono grandi le porzioni?”) if you’re afraid you may order more than you can possibly take on.

READ ALSO: Antipasto to amaro: What to expect from every step of an Italian dinner

If you need some more time to look at the menu, you can say: “Mi serve un altro po’ di tempo”.

To order, simply say “Io prendo…” (I’ll take) followed by your order. 

Particular requests

Whether you need an extra plate, new cutlery or another napkin, you can just ask: “Possiamo avere…?” followed by what you need and per favore (please). 

Here are some useful terms to know.

Posate (cutlery): forchetta (fork), coltello (knife), cucchiaio (spoon), cucchiaino (tea spoon).

Stoviglie (tableware): piatto fondo (soup plate), piatto piano (dinner plate), vassoio (tray), piattino (side plate), bicchiere (glass), caraffa (jug), bottiglia (bottle), tovagliolo (napkin), salviette (wipes).

Asking for the bill

Italian waiters don’t normally like to hurry their customers and it’s perfectly acceptable to linger and chat over the dregs of the wine after finishing your meal.

READ ALSO: The etiquette around paying your restaurant bill in Italy

When you’re ready to pay the bill, try to catch the waiter’s eye and ask: “Possiamo avere il conto?

You’ll have the option to pay at the counter (alla cassa) or at the table (al tavolo), in cash (contanti) or by card (carta).

Though tipping isn’t required or expected in Italy, you can still leave a tip (mancia) if you were particularly happy with the service (servizio) or the food you consumed.

SHOW COMMENTS