SHARE
COPY LINK

FOOD AND DRINK

Italian cafe owner fined €1,000 for ‘overpriced’ €2 espresso

Baristas have spoken out against ‘outdated’ rules after one café owner in Florence got a €1,000 fine over his coffee pricing.

A café in Florence has been issued with a hefty fine after a customer complained about the price of their coffee.
A café in Florence has been issued with a hefty fine after a customer complained about the price of their coffee. Photo by Alberto PIZZOLI / AFP.

Award-winning barista and trainer Francesco Sanapo, owner of the Ditta Artiginale cafe in Florence, was reportedly hit with the steep fine after a patron reported him to the local police.

The customer filed a complaint because they were upset at unexpectedly having to fork out €2 for a decaffeinated espresso, reported local news site Firenze Today.

Single-shot espressos typically cost €1 or less in Italy. Ditta Artigianale said its coffee comes from a small plantation in Mexico and that decaffeinated coffee requires complex extraction techniques that are expensive, hence the two-euro charge.

The fine however wasn’t due to the espresso’s high price, but because of a rule that requires cafés in Italy to display their prices behind the counter or in a menu.

Because Ditta Artiginale only publishes some of its prices in physical form, listing others in only an online menu accessed via a QR code, police reportedly said the owner failed to comply with Italian law.

Sanapo asked his followers for help in fighting the fine, calling the law “outdated” in a video uploaded to Facebook on Saturday, 

“They fined me because they paid two euros for my espresso. This can’t go through, it can’t happen. Help me!!!” the message accompanying the video reads.

“I’m not one to use social media to complain, but this time they have touched a nerve with something that is too important to me and to the entire hospitality industry and particularly the coffee/café world.”

In a subsequent video published on Monday, Sanapo said he didn’t take issue so much with the fine in itself, which he said he would pay, but with Italy’s fixation on having access to cheap coffee at the expense of good quality.

READ ALSO: Where, when and how to drink coffee like an Italian

“Think about it: with one euro you cannot pay a sustainable wage to those who produce coffee, you can’t pay for the professionalism of those who are trained to a high level in hospitality. With one euro we generate poverty throughout the supply chain, we create illegal jobs or workers who are underpaid even when all goes well. A one euro cup of coffee means using poor quality products,” he told the Repubblica news daily.

Sanapo’s peers in the Italian coffee industry have expressed solidarity with his situation.

“We stand in solidarity with our colleagues at Ditta Artigianale. This is 2022 but in Italy you still can’t talk about quality when it comes to coffee, in this sector quality is not appreciated: this is very serious,” Serena Nobili from Dini Caffe reportedly said.

“To disregard the quality of a product where there is a lot of work behind it is something that I am deeply saddened by. Quality is paid for and it is to everyone’s benefit,” echoed Alessandro Vittorio Sorani, president of the small business association Confartigianato Imprese, according to Firenze Today.

Member comments

  1. So, why doesn’t he charge what he thinks is a reasonable price – and post it? Customers can decide if they want to pay a higher price for his “expensive” coffee

  2. Clickbait headline. Obviously the fine was not for the price, but for not being transparent about it. Anyone can charge any price for coffee if the price is clear to the consumer.

Log in here to leave a comment.
Become a Member to leave a comment.
For members

LEARNING ITALIAN

The essential vocabulary you’ll need to dine out in Italy

Waiters in Italy's big cities and holiday hotspots often have a good command of English, but that's not always the case in the rest of the country. Here is some key Italian vocabulary to help you enjoy a smooth dining experience.

The essential vocabulary you'll need to dine out in Italy

Dining out is one of the best ways to explore Italy’s famous cuisine and one of the experiences tourists most look forward to when visiting the country.

Generally speaking, waiting staff at most restaurants in major cities and holiday hotspots around Italy will have at least some basic knowledge of English, meaning you’ll be able to order your meal in inglese without any particular issues. 

But that might not be the case in less visited areas of the peninsula, or in less popular establishments, where waiters may not be used to foreign clientele and may not be confident English speakers. 

Whether you’re dealing with staff with a not-so-great command of English, or are simply tempted to put your Italian skills to the test and order food and drinks in the local language, there are some key words and phrases that you’ll need to be familiar with to enjoy a smooth dining experience in Italy.

Choosing your restaurant

Picking the right spot for a lunch (pranzo) or dinner (cena) can be hard without some basic knowledge of all the different kinds of restaurants available in the country and their names. 

Though the precise distinction between ristoranti, trattorie, osterie and agriturismi isn’t always clear to Italians either, each establishment has some unique features. Knowing this will help you make the best choice for the occasion at hand. 

READ ALSO: Trattoria to osteria: Explaining the different restaurants in Italy

Reserving a table

Once you’ve picked the restaurant, it’s strongly advisable that you book (prenotare) a table (un tavolo). 

Italian restaurants can get extremely busy, especially over the summer and on or around national public holidays, which means it’s always best to book a spot well in advance to avoid being told “Scusi, siamo al completo/siamo pieni” (Sorry, we’re fully booked) at a later date. 

Some restaurants may allow you to book online, either through their website or via external online platforms or apps, but this is definitely not the case for all venues.

Should calling the restaurant be the only option, you can simply say: “Vorrei riservare un tavolo per (numero) persone alle (ora) di (giorno),” which translates as “I’d like to reserve a table for (number) people at (time) on (day)”.

To confirm the reservation, you’ll in most cases be asked to provide your name (nome) or surname (cognome) and mobile phone number (numero di cellulare).

If the restaurant has an outdoor seating area, you may also be asked if you’d like to eat indoors (dentro or all’interno) or outdoors (fuori or all’esterno).

Ordering food and drinks

Once at the restaurant, the first thing you’ll have to do is let the restaurant manager or waiting staff know that you have a reservation. 

You can do so by saying: “Ho una prenotazione per (ora) con nome (nome)”, which means “I have a reservation for (time) with name (your name)”.

Once seated, you’ll be given a menu (menù in Italian – note the accent on the ‘u’) and usually be given some bread (pane) or breadsticks (grissini) to snack on while you decide what to eat or drink.

In most cases, these won’t be free of charge (you’ll see them billed as pane or coperto) but you can turn them down with a simple “No, grazie” (No, thank you).

READ ALSO: ‘A rip-off’: Should you really get mad about Italy’s table charge?

In most restaurants in big cities and popular tourist hotspots, menus will be available in both English and Italian.

If that’s not the case, you can ask the waiter (cameriere) to explain what the items you’re not familiar with are: “Che cosa c’e’ in questo piatto?” (What’s in this dish?) or “Che ingrediente e’ questo?” (What ingredient is this?).

Or you may ask for their English translation (traduzione in inglese).

The menu will likely be divided into the following sections: antipasti (appetisers), primi (first courses), secondi (second courses), contorni (sides), dolci (desserts), bevande alcoliche (alcoholic drinks) and bevande analcoliche (soft drinks).

If you’re looking for recommendations on what to order (ordinare), you can ask your waiter: “Cosa mi consigli da bere/da mangiare?” (What do you suggest I eat/drink?).

You can also ask how big portions are (“Quanto sono grandi le porzioni?”) if you’re afraid you may order more than you can possibly take on.

READ ALSO: Antipasto to amaro: What to expect from every step of an Italian dinner

If you need some more time to look at the menu, you can say: “Mi serve un altro po’ di tempo”.

To order, simply say “Io prendo…” (I’ll take) followed by your order. 

Particular requests

Whether you need an extra plate, new cutlery or another napkin, you can just ask: “Possiamo avere…?” followed by what you need and per favore (please). 

Here are some useful terms to know.

Posate (cutlery): forchetta (fork), coltello (knife), cucchiaio (spoon), cucchiaino (tea spoon).

Stoviglie (tableware): piatto fondo (soup plate), piatto piano (dinner plate), vassoio (tray), piattino (side plate), bicchiere (glass), caraffa (jug), bottiglia (bottle), tovagliolo (napkin), salviette (wipes).

Asking for the bill

Italian waiters don’t normally like to hurry their customers and it’s perfectly acceptable to linger and chat over the dregs of the wine after finishing your meal.

READ ALSO: The etiquette around paying your restaurant bill in Italy

When you’re ready to pay the bill, try to catch the waiter’s eye and ask: “Possiamo avere il conto?

You’ll have the option to pay at the counter (alla cassa) or at the table (al tavolo), in cash (contanti) or by card (carta).

Though tipping isn’t required or expected in Italy, you can still leave a tip (mancia) if you were particularly happy with the service (servizio) or the food you consumed.

SHOW COMMENTS