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CULTURE

‘Why is it funny to point out something that everyone already knows about Swedish culture?’

What's the worst social offence you could commit in Sweden? How do Swedish people react when they run into each other on the street? These are some of the cultural quirks TikTok marketer Liam Kalevi delves into in a series of viral videos.

Liam Kalevi
Liam Kalevi. Photo: Society Icon

The 23-year-old started making TikTok videos while in lockdown in a cockroach-ridden apartment in Barcelona in March 2020. 

He’s made over one hundred TikTok videos in the last year and a half, showing off his talent for impersonations of European accents. Those videos have notched up a total of 9.1 million likes on the platform, and he has even been featured on Sweden’s official Instagram page. 

His most popular videos are skits imitating various languages deciding on words or on different cultures clashing, although his favourite is one about people who read horoscopes. 

@liamkalevi

Awkward #comedyskit #sweden #scandinavia #language

♬ original sound – Liam Kalevi

Kalevi grew up in one of the most multicultural households you can imagine, with a Finnish father and a Kenyan mother who spoke six languages between them. He spent four years in the UK before moving back to Sweden when he was five.  

“My mum comes from a very warm culture and she’s very outgoing and an extrovert. And my dad… isn’t.” 

He started out imitating his parents’ accents which grew into doing impressions of random people he’s encountered around the world. 

“I just did what came naturally to me and made up random sketches.”

@liamkalevi

SUOMI 🇫🇮 #tiktoksuomi #tiktokfinland #finland #lol #comedyskit

♬ original sound – Liam Kalevi

The videos are low-budget affairs, with Kalevi performing all the parts, sometimes using towels on his head instead of wigs to differentiate between characters.

Now back in Stockholm, the popularity of his videos has surprised him, and has even landed him a job at microinfluencer company Society Icon as their head of TikTok marketing.

“In the past week, three people came up to me on the street and said ‘I like your videos’.”

He thinks that the funniest thing about Swedish culture is the fear of conflict and the uncomfortable situations this can lead to, like when you eat terrible food at a restaurant but can’t bear to tell the staff.

“A lot of the comedy I make stems from the awkward situations because everybody is kind of concerned about what the group will think.”

@liamkalevi

True or nah? 🇸🇪 @hailemariam.b #sweden #comedyskit

♬ original sound – Liam Kalevi

He says his comedy “is kind of for everyone”. His videos don’t laugh at a culture, they laugh with it. You’re always in on the joke too. 

“When you make comedy about a nationality then everyone in the nationality can relate to it, whether you’re young or old.

“If you can relate to something, you feel like you’re a part of something. This is like our thing now. It’s something to do with community.”

A big part of Kalevi’s humour is finding a weirdly specific characteristic that lots of people take for granted. Despite being born in Sweden, English is his first language, and having a little bit of distance helps him notice the silly quirks of a culture that might not be obvious to the average Swede.

Still, he says he doesn’t know why people think his videos are so funny.

“Why is it funny to point out something that everyone already knows?”  

@liamkalevi

Please treat the butter with respect. #butter #comedyskit #sweden #sverige

♬ original sound – Liam Kalevi

But every culture has something funny about it, he says. He doesn’t think that Swedish culture is any funnier than others.

“Kenyan culture is funny in a completely different way. People are extroverted, pushy. They want their kids to be doctors. It’s the other extreme.”

@liamkalevi

Sorry for the horrible Danish accent 😭 #tiktokdenmark #comedy

♬ original sound – Liam Kalevi

He likes that Swedish people are not pretentious, but adds, controversially: “I think Swedish pizza is better than Italian pizza. It’s more down to Earth, more genuine.”

He stands by his love for Swedish pizza, even when it has banana and kebab and meatballs and fries on top.

“I’ll go on record to say that Swedish pizza is better than Italian pizza. Kebab pizza is top tier pizza in my opinion.”

He has not yet been to Italy.

Follow Liam on TikTok here and Instagram here

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HISTORY

Do Taylor Swift’s ancestors really come from a small parish in rural Sweden?

A community history group has tried to get to the bottom of a persistent genealogy rumour surrounding US mega star Taylor Swift and a small parish in north-central Sweden.

Do Taylor Swift's ancestors really come from a small parish in rural Sweden?

Lodged in the mountains between Östersund and Norway, Offerdal in the region of Jämtland is home to some 2,000 people. It may also be the ancestral home of Taylor Swift.

Or maybe not. It’s not entirely clear. Bear with us.

“It’s been written about in several newspapers since as long ago as 2014. Because specifically Offerdal and a village called Söderåsen are mentioned in those articles, we’ve been curious about this for a while,” Sara Swedenmark, chair of the Offerdal Community Association, told The Local.

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When Swift decided to launch her Eras Tour in Sweden (she’s set to perform in Stockholm on May 17th-19th), the group decided to look into her possible connection with Offerdal, which is mentioned on several American genealogy sites, but always without reference to a source.

During their research, they found two people from the area who could possibly be related to Swift. One of them is Olof Thorsson, who is the main person rumoured to be one of her ancestors.

“We can see that there are people who connect them, but in one place the line is broken because there’s a man who married several times. So we haven’t found a direct line of descent, but we’re not saying it doesn’t exist. Because we’re talking about around 1,200 people in 400 years, there could be other possibilities,” said Swedenmark.

A church in the parish of Offerdal. Photo: Offerdal/Wikimedia Commons

Thorsson travelled with his family in 1641 to New Sweden – a Swedish colony in what today are Delaware, Pennsylvania, New Jersey and Maryland – on board the ship Kalmar Nyckel. He is said to have committed a crime in Sweden and was sent abroad for penal labour.

“We haven’t found which crime he allegedly committed, even though there are conviction records from this time, which makes us doubt whether he actually lived here,” said Swedenmark.

“Another person who was banished from the country around this time in Offerdal received it as punishment for having put witchcraft on the neighbour’s cattle.”

An oil painting by Jacob Hägg, depicting the ship Kalmar Nyckel. Photo: Sjöfartsmuséet/Wikimedia Commons

But they also found another possible connection with Swift: a man known as Jöns The Black Smith Andersson, his wife Maria and their daughter Brita, who travelled to New Sweden in 1654.

“There seem to be certain relations here via half siblings in the early 18th century,” said Swedenmark, urging readers to reach out if they have more information. “The Church of Sweden started keeping population records in the later half of the 17th century, so it’s not completely straightforward to track down roots from this time.”

So in other words, nothing concrete that confirms that Swift does indeed descend from Offerdal, and the parish is not the only place in the world that’s purportedly connected to the artist. Genealogy company Ancestry claims she’s related to the American poet Emily Dickinson, and according to My Heritage she’s also related to France’s King Louis XIV and US actor Johnny Depp.

Offerdal, by contrast, is rather less grand. But what might life have been like at the time?

“Offerdal in the 17th century was an uneasy place, because Jämtland was being torn between the Swedish king and the Danish-Norwegian king,” explained Swedenmark. “There were a lot of wars in close succession and farms were seized if the owner swore their allegiance to the ‘wrong’ king. There were around 30 villages and 600 people in the parish.”

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