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ITALIAN WORD OF THE DAY

Italian word of the day: ‘Ammazza’

This expression's just to die for.

Italian word of the day: 'Ammazza'
Photo: Annie Spratt/Unsplash/Nicolas Raymond

Look up ammazza in your Italian dictionary and you might find it translated as a sinister command: ‘Kill!’

Yes, technically it is the second-person imperative of the verb ammazzare, which does indeed mean to kill, murder or destroy.

But that’s not the meaning we’re interested in here. Instead we’ll tell you what ammazza means in Rome, which is much less chilling: ‘Wow!’

Ammazza, che bello ragazzo!
Wow, what a hot guy!

We can’t quite figure out why young Romans started using ammazza this way, but we’d guess it’s the same instinct that has made various English speakers over the years say things like ‘dead good’, ‘to die for’, ‘that kills’ or ‘it slays’. 

In Roman slang, the word has – somehow – come to serve as an exclamation of surprise, admiration, frustration or shock.

Ammazza che freddo!
Man it’s cold!

Ammazza, quanto è stato cattivo.
Damn, that was bad.

The term is common in the capital and throughout central Italy, but just bear in mind that people from other parts of the country might not be familiar with it. Your Italian nonna definitely won’t. When speaking to an older or more formal crowd, we suggest you use the slightly more genteel cavolo instead.

Do you have a favourite Italian word you’d like us to feature? If so, please email us with your suggestion.

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ITALIAN WORD OF THE DAY

Italian word of the day: ‘Choc’

This Italian word looks like it might be related to tasty breakfast pastries, but you’re more likely to see it in newspaper headlines.

Italian word of the day: 'Choc'

You may come across the word choc in Italian in some unexpected contexts. While it looks like it might be an abbreviation of the Italian word for chocolate (cioccolato), that would be choco.

It’s pronounced much like the English ‘shock’, and has roughly the same meaning.

As in French, choc is used in Italian as an adjective meaning ‘shocking’. But if you’re already familiar with the French usage, be aware that it doesn’t have quite as many different applications in Italian.

And it’s not a word you’ll hear used in spoken Italian very often. You’re far more likely to see it written down, and almost always in news headlines.

In fact, choc is one of those words – like ‘maxi’, ’tilt’, and ‘boom’ – which can be categorised as giornalese: language used almost exclusively by Italian newspaper editors.

You might spot it above reports of, for example, un arresto choc (a shock arrest), dati shock (shocking data), bollette choc (shocking utility bills) or even scontrini choc (shocking bills or receipts).

 A headline in Italian local newspaper GenovaToday

‘Shocking bill in the centre: 8 euros for a caffè marocchino’: A headline in Italian local newspaper GenovaToday on May 27th, 2024.

You might also see the English ‘shock’ used as an adjective in the same way. This is especially common in advertising: phrases like prezzi shock (‘shocking prices’ – by which we imagine retailers mean ‘shockingly low’…) can be a little jarring to Anglophones.

While we wouldn’t recommend peppering your Italian-language speech with either ‘choc’ or ‘shock’ – unless you want to sound like an over-enthusiastic advertising executive – at least you won’t be surprised (or shocked) when you see these words used around you.

Do you have an Italian word or phrase you’d like us to feature? If so, please email us with your suggestion.

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