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Sweden’s election is being misreported abroad – and this is a problem

Bad foreign reporting on Sweden's election risks giving readers around the world a false impression of the state of the country, argues The Local's co-founder James Savage.

Sweden's election is being misreported abroad – and this is a problem
Election posters in Stockholm. Photo: Henrik Montgomery/TT

On Sunday I will cover my fourth Swedish election night for The Local. The contrast with the first one in 2006 could not be greater.

Then, the Social Democrats were set to be swept away by a newly-unified centre right after a 12-year unbroken spell in power. Their 70-year status as the star around which the rest of Swedish politics orbited was at an end. 

A significant election, but the rest of the world mostly looked on and shrugged. In London, a few Guardian columnists mourned, but not much more than that. 

What a difference a decade makes. The rise of the Sweden Democrats – and the obvious parallels to Trump, Le Pen and Brexit – means the attention focused on Sweden is out of all proportion to the country's size. Yet the decline of the foreign correspondent means that few media companies employ journalists who know anything about Sweden, let alone live here or speak the language. 

Imagine a journalist covering a US election who arrived in Washington a week before, had paid no attention to US politics for the preceding four years and didn't speak English. You now have a picture of many of the foreign journalists covering Sweden.

Combine this with the pressure to chase clicks and the result is dire: simplistic, sensationalist journalism that is frequently just plain wrong.

Last month, a Newsweek report screamed that a “far-right, anti-Islam party could win a majority in upcoming elections”. The party in question is the Sweden Democrats – currently polling between 17 and 24 percent, so at least 25 points short of a majority. The headline was simply untrue, but the article is still up.

Likewise, the New York Times published an op-ed by a German journalist that claimed that the Sweden Democrats had 'conquered' Sweden. The piece, like so many others, goes on to paint a dystopian picture of Sweden that is at odds with the experience of most people living here. A few anecdotes about gang violence in the suburbs leave the reader with the false impression of a society in decay, a point made well by Stockholm-based American journalism professor Christian Christensen.

The author goes on to betray his weak grasp of Swedish politics by stating that the Sweden Democrats “might end up in government” on Sunday (something that is not even remotely likely). He adds that SD success “makes a coalition government between the Social Democrats and the Moderate Party unlikely” (a nonsensical statement), and then speculates that the Social Democrats and Moderate parties might split as a result of the election – something that nobody who has observed Swedish politics could possibly assert.

Not all the reporting is bad – some pieces, often by journalists who know Sweden well – are very perceptive and well-researched.

Unfortunately though, the poor examples are all too typical. Dire diagnoses of the state of Sweden permeate almost every article about the election. You expect this from hyper-partisan sites like Breitbart or state propaganda like Sputnik, but mainstream media outlets are repeating the same tropes. 

Yet amid all the talk of crime and immigration and societal collapse, readers are rarely told that Swedes are equally exercised by humdrum issues such as healthcare and schooling. They could easily miss that Swedish politicians have reached a broad consensus on a restrictive migration policy and on the need for criminal justice reforms. They could also be forgiven for not realizing that much Sweden Democrat support is caused as much by economic factors and regions that have lost their sense of purpose as it is by immigration. Most importantly, they could be forgiven for not realizing that while there's a chance the next government will do a deal with the Sweden Democrats to get its budget through, it will almost certainly not include Sweden Democrat ministers.

There's no doubt that this is an extraordinary election in Sweden: politicians' handling of the 2015 migrant crisis was disastrous. They looked helpless in the face of gang crime, shootings and arson attacks in some areas. They also underestimated the number of Swedes who were natural cultural conservatives sceptical of globalization, feminism and climate change. Politicians here are worried that a high score for the Sweden Democrats will make forming a government hard. But foreign media currently reporting here are presenting a picture of Sweden that exaggerates the problems and misrepresents the facts – and this does their readers a disservice.

Member comments

  1. I’m not sure why the author thinks it is “nonsensical” to suggest that the Social Democrats and the Moderate Party might have problems forming a coalition or that “nobody who has observed Swedish politics could possibly assert” that the Social Democrats and the Moderate party might split. That’s almost exactly what last week’s article on this topic in The Local argues. (See August 28 article by a Swedish political scientist, “What Sort of Government Might Sweden Have After the Election”)

  2. Foreign journalists are not too far off the mark when they suggest a right wing movement in Sweden – up to a quarter of the voting population might vote SD!!! However, two examples in Europe make this tricky to predict what the actual vote will be. First the Austrian re-vote reversal which elected a far right candidate and second the French vote which on the day changed Le Pen’s pre-election rise into a damaging loss for her party. Assuming no other party want to pair with the SD and they get 18% (current poll of polls estimate) the S+M estimate of 41% (same poll of polls) will have 50% of all the remaining party seats giving a viable minority government but with some risk of losing battles if the remaining parties close ranks on some issues. Not sure if my ‘non-Swedish’ views make sense so happy to hear alternative scenarios. Btw I am not a Swedish citizen and although having lived here and paid taxes for 14 years I have no right to vote in the general election. So much for equality…

  3. From my US perspective the NYTimes Bittner piece was clearly labeled as opinion, not coverage of the election. Calling this misreporting is grossly inaccurate. The problem as I see it is lack of reporting and an excess of opinion.

  4. You mean like the Swedish media never reports that crime rate has risen exponentially since they started letting in mass amounts of immigrants?

  5. Hi John,

    First I would like to remind you that The Local was started by immigrants for immigrants, so please remember to be courteous. We do not accept comments that paint groups of people with the same brush and sound like they are implying that our readers are criminals.

    Secondly, here are some facts about crime in Sweden:

    In 2017, around 1.5 million crimes were reported to the police (that includes everything from petty offences to serious crimes), or around 15,000 per 100,000 citizens (fewer than in 2015). If you go back ten years, it’s 1.3 million in 2007 or 14,300 per 100,000 citizens. If you go back another ten years, to 1997, around 1.19 million crimes were reported or 13,500 per 100,000 citizens. Reported crimes have been on a steady, but not exponential, increase since 1975. Source: http://www.bra.se

    Looking at deadly violence, this is at around the same level as that of the early 1990s. In the years 2010-2014 on average 80 people a year were the victims of deadly violence, compared to 95 people a year in 2000-2004 and 107 a year in 1990-1994. Last year, the figure was 113, but in the past two decades the population of Sweden has increased from fewer than 8.9 million to more than 10 million, so deadly crime actually affects a smaller proportion of the population today.

    The Local has written quite a lot about this, for example here: https://www.thelocal.se/20180327/swedens-lethal-violence-stats-for-2017-detailed

    Thanks for commenting,
    Emma Löfgren, Editor, The Local Sweden

  6. Sure I will totally believe you when you say gun violence and drug trafficking are done by ethnic swedes. (Note the sarcasm)

  7. By the way, did they ever find out who burnt all those cars in Gothenburg? Or is that one of the things the Swedish media choose not to report?

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FOOD AND DRINK

OPINION: Are tips in Sweden becoming the norm?

Should you tip in Sweden? Habits are changing fast thanks to new technology and a hard-pressed restaurant trade, writes James Savage.

OPINION: Are tips in Sweden becoming the norm?

The Local’s guide to tipping in Sweden is clear: tip for good service if you want to, but don’t feel the pressure: where servers in the US, for instance, rely on tips to live, waiters in Sweden have collectively bargained salaries with long vacations and generous benefits. 

But there are signs that this is changing, and the change is being accelerated by card machines. Now, many machines offer three preset gratuity percentages, usually starting with five percent and going up to fifteen or twenty. Previously they just asked the customer to fill in the total amount they wanted to pay.

This subtle change to a user interface sends a not-so-subtle message to customers: that tipping is expected and that most people are probably doing it. The button for not tipping is either a large-lettered ‘No Tip’ or a more subtle ‘Fortsätt’ or ‘Continue’ (it turns out you can continue without selecting a tip amount, but it’s not immediately clear to the user). 

I’ll confess, when I was first presented with this I was mildly irked: I usually tip if I’ve had table service, but waiting staff are treated as professionals and paid properly, guaranteed by deals with unions; menu prices are correspondingly high. The tip was a genuine token of appreciation.

But when I tweeted something to this effect (a tweet that went strangely viral), the responses I got made me think. Many people pointed out that the restaurant trade in Sweden is under enormous pressure, with rising costs, the after-effects of Covid and difficulties recruiting. And as Sweden has become more cosmopolitain, adding ten percent to the bill comes naturally to many.

Boulebar, a restaurant and bar chain with branches around Sweden and Denmark, had a longstanding policy of not accepting tips at all, reasoning that they were outdated and put diners in an uncomfortable position. But in 2021 CEO Henrik Kruse decided to change tack:

“It was a purely financial decision. We were under pressure due to Covid, and we had to keep wages down, so bringing back tips was the solution,” he said, adding that he has a collective agreement and staff also get a union bargained salary, before tips.

Yet for Kruse the new machines, with their pre-set tipping percentages, take things too far:

“We don’t use it, because it makes it even clearer that you’re asking for money. The guest should feel free not to tip. It’s more important for us that the guest feels free to tell people they’re satisfied.”

But for those restaurants that have adopted the new interfaces, the effect has been dramatic. Card processing company Kassacentralen, which was one of the first to launch this feature in Sweden, told Svenska Dagbladet this week that the feature had led to tips for the average establishment doubling, with some places seeing them rise six-fold.

Even unions are relaxed about tipping these days, perhaps understanding that they’re a significant extra income for their members. Union representatives have often in the past spoken out against tipping, arguing that the practice is demeaning to staff and that tips were spread unevenly, with staff in cafés or fast food joints getting nothing at all. But when I called the Swedish Hotel and Restaurant Union (HRF), a spokesman said that the union had no view on the practice, and it was a matter for staff, business owners and customers to decide.

So is tipping now expected in Sweden? The old advice probably still stands; waiters are still not as reliant on tips as staff in many other countries, so a lavish tip is not necessary. But as Swedes start to tip more generously, you might stick out if you leave nothing at all.

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