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Why it’s Sweden’s best year for bilberries in decades – but no one’s around to pick them

Walk through any given pine forest in Sweden these days and you'll stumble across an endless expense of bilberry shrubs.

Why it's Sweden's best year for bilberries in decades – but no one's around to pick them
Photo: Gorm Kallestad/NTB scanpix/TT

Bilberries, also called European wild blueberries (or blåbär in Swedish), are the somewhat smaller cousin of blueberries that you'll find in the Nordic wilderness. As much as 17 percent of Sweden's land area is covered in bilberry bushes, producing about 600,000 tonnes of fruit, according to an investigative article in Dagens Nyheter.

Late summer is the peak of the Swedish berry season, and 2020 has turned out to be the best berry year in decades. The past months have seen the right proportions of warmth and rain for an exceptionally abundant yield. Last year proved problematic for the berry; the incessant heat resulted in many plants losing their fruit, and, consequently, a meagre harvest for the handful of Swedish companies that trade in wild berries.

But several weeks into the picking season and most of the bilberries are left on their branches, where they will soon start rotting, that is, if they won't be eaten by the birds first.

This year around, the problem isn't a shortage of berries, but a shortage of people to pick them.

Until the late 1980s it was part of Swedish culture: many families, both the young and old, would spend one or several weeks a year in the forest picking wild berries, which they in turn would sell to a middleman who would redistribute the fruit.


Photo: Vidar Ruud/NTB scanpix/TT

But nowadays very few people in Sweden are willing to make the effort for the compensation that the bilberry traders offer. So, as often happens with unskilled labour today, much of the workforce comes from abroad to do the job.

Of course: you're not a true Swede if you don't do some hobby-picking over the weekend, some time in August or September. A chanterelle here, a lingon berry there. But only for personal use. Blåbärspaj, blåbärssoppa and blåbärssylt fill the average Swedish fridge during these late summer months. But the bilberry companies' freezers remain virtually empty.

Somewhat ironically, only months before many Swedes travel to Thailand to vacation on a white beach, in a normal year, several thousand Thai rice farmers fly to Scandinavia to do the intensive work that the northerners no longer want to do themselves. About four out of five berry pickers are Thai, according to Dagens Nyheter. The rest comes primarily from Ukraine and Bulgaria.


Thai berry pickers in Sweden. Photo: Fredrik Karlsson/TT

But during the peak of the coronavirus in Sweden, when the country counted among the world's highest death rates per capita, the Thai ministry of labour decided to ban seasonal work in the Nordic country. Ukraine had already closed its borders with the EU in March as a precaution to halt the spread of Covid-19.

And the Swedish tax authority's appeal to the Swedish people to resume the tradition of commercial berry picking – with the prospect of up to 12,500 kronor of tax-exempted fruit – barely seems to be paying off.

After tough negotiations, the Thai government eventually allowed a group of berry pickers to make the trip to Sweden. Thailand has demanded a two-week period of paid quarantine for the workers upon return, as well as a slew of corona safety measures on location in Sweden. The unusual requirements proved to be such a large expense for the berry entrepreneurs that many of them declined. Fewer than 3,000 seasonal workers have been requested to travel to Sweden – less than half of what would be needed to refill the bilberry traders' stocks.

Yet consumers in Sweden might not even notice the shortage; around 80 percent of the wild bilberry harvest is usually exported, predominantly to Asia. Swedish supermarkets, meanwhile, prefer farmed blueberries – bigger and sweeter – from Chile, Portugal or Poland. 

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WORKING IN SWEDEN

‘Reassess your cultural background’: Key tips for foreign job hunters in Sweden

Many foreigners living in Sweden want to stay in the country but struggle to find a job, despite having relevant qualifications. The Local spoke to three experts for their advice.

'Reassess your cultural background': Key tips for foreign job hunters in Sweden

One international worker who found it hard to land her first job in Sweden is Amanda Herzog, who eventually founded Intertalents in Sweden with the aim of helping other immigrants find work in the country.

Herzog originally came to Sweden to study at Jönköping University and decided to stay after graduating.

“I thought it would take three months, maybe six months to find a job, I was prepared for that,” she told The Local during a live recording of our Sweden in Focus podcast held as part of Talent Talks, an afternoon of discussions at the Stockholm Business Region offices on how to attract and retain foreign workers in Sweden.

“What happened was it took over 13 months and 800 applications to actually get a job in my industry, within marketing.”

During this time, Herzog was getting multiple interviews a month, but was not getting any further in the process, despite showing her CV to Swedish recruiters for feedback.

“They were baffled as well,” she said. “By the time I landed my dream job, I had to go outside of the typical advice and experiment, and figure out how I actually can get hired. By the time I got hired, I realised what actually works isn’t really being taught.”

‘Reassess your cultural background’

Often, those who come to Herzog for help have sent out hundreds of CVs and are unsure what their next steps should be.

“My first piece of advice is to stop for a second,” she said. “Reassess your cultural background and how it fits into Sweden.”

Herzog, for example, discovered she was interviewing in “the American way”.

In the US, when asked to tell an interviewer about yourself, you’d be expected to discuss your career history – how many people have you managed? Did sales improve while you were working there? – while Swedes are more likely to want to know about you as a person and why you want to work in a specific role for their company in particular.

“A lot of people don’t know this, so imagine all of the other cultural things that they’re doing differently that they learned in their country is normal,” Herzog adds.

“Just start with learning, because it could be that you don’t need to change very much, you are qualified, you just need to connect with the Swedish way of doing things.”

 
 
 
 
 
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Networking is important

“Don’t hesitate to reach out for help and guidance,” said Laureline Vallée, an environmental engineer from France who recently found a job in Sweden after moving here nine months ago with her partner, who got a job as a postdoc at KTH Royal Institute of Technology.

“You tend to insulate yourself and consider yourself not capable, but you’re not less capable than you were in your home country, you just need to explain it to the employers.”

Another tip is to network as much as you can, Vallée said.

“Networking is really important here in Sweden, so just go for it, connect with people in the same field.”

This could be through networks like Stockholm Akademiska Forum’s Dual Career Network, which helps the accompanying partners or spouses of foreign workers find a job in Sweden, or through other connections, like neighbours, friends, or people you meet through hobbies, for example.

Make a clear profile for yourself

Another common issue is that applicants are not presenting themselves clearly to recruiters, Stockholm Akademiska Forum’s CEO, Maria Fogelström Kylberg, told The Local.

“If you’re sending 600 applications without an answer, something is wrong. We have seen many people looking for jobs working in a supermarket, and the next application is a managing director post,” she said. “You have to decide ‘who am I? What do I want to do?’, you have to profile yourself in a clear way.”

This could be editing down your CV so you’re not rejected for being overqualified, or just thinking more closely about how you present yourself to a prospective employer.

“Which of my skills are transferable? How can I be of use to this company? Not what they can do for me, but what problem can I solve with my competence?”

Job hunters should also not be afraid of applying for a job which lists Swedish as a requirement in the job description, Fogelström Kylberg said.

“Sometimes if I see an ad for a job and I have a perfect candidate in front of me, I call the company and say ‘I have a perfect candidate, but you need them to speak Swedish’, they then say ‘no, that’s not so important’. This is not so unusual at all so don’t be afraid of calling them to say ‘do I really need perfect Swedish?’”

Listen to the full interview with Maria Fogelström Kylberg, Amanda Herzog and Laureline Vallée in The Local’s Sweden in Focus Extra podcast for Membership+ subscribers.

Interview by Paul O’Mahony, article by Becky Waterton

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