From September, minced pork products will also come in bags instead of trays, the company said.
Coop owns the Kvickly, SuperBrugsen, Brugsen and 365discount supermarket chains.
The plastic bag packaging will be of the type Flowpack, with seals across both ends and along the middle of one side of the plastic bag.
“We are doing this to save plastic and make packaging lighter, so it takes up a bit less space in the refrigerator and to make it easier to organise at home,” Coop’s head of quality and awareness Thomas Rolund said.
No other supermarket in Denmark has previously used Flowpack for meat, but other countries including the Netherlands have had successful experience with the packaging, he said.
The bags can be disposed of in plastic recycling bins – the same way as the current plastic trays. They will take up less space, the director noted.
Some lines, including minced chicken and certain premium products from smaller suppliers, will continue to come in plastic trays.
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