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FOOD AND DRINK

Spicy South Korean noodles return to Danish stores

A decision to ban three South Korean noodle products, which put Danish food authorities in the international news earlier this summer, has been partially reversed.

Spicy South Korean noodles return to Danish stores
The return of Buldak spicy noodles was celebrated by South Korean producer Samyang Foods with a cruise around Copenhagen Harbour. Photo: Samyang Foods press release

Two of the three spicy South Korean noodle products banned in Denmark in June for being ‘too spicy’ can now be sold again.

In June, the Danish Veterinary and Food Administration (Fødevarestyrelsen) announced the recall of three different Korean rameon noodle products, saying they were so hot they might cause “acute poisoning”.

The news went viral across the world, with social media commentators saying it was cause to retract Denmark’s “Viking card”.

But the decision has since been partially reversed, with the food administration having announced that two of the products, Buldak Spicy Noodles’ 2X Spicy & Hot Chicken and Hot Chicken Stew, could be reintroduced into the market.

A “new risk assessment” concluded that the two products are “not a health risk”, the Danish Veterinary and Food Administration said in a statement.

“On the basis of new analysis results and the Technical University of Denmark’s updated risk assessment of the results, the authority has concluded that two of the products … do not contain such high levels of capsaicin as stated by the supplier in marketing materials,” it said.

The third product, 3X Spicy & Hot Chicken, is however still considered a health risk due to high levels of capsaicin, the active component of chilli peppers.

Buldak, the spicy noodle brand of Korean company Samyang Foods, chose to celebrate the decision with a promotional event on a noodle-themed ferry cruise around Copenhagen Harbour on Thursday.

The reversal by the food administration “allowed Buldak to reclaim its spot in the hearts (and spice cabinets) of Danish consumers,” a representative for the company said in an email to The Local.

“The temporary ban captured global attention and Buldak wanted to turn this challenge into an opportunity to thank loyal fans in Denmark,” Buldak Spicy Noodles said in a press release.

Among other messages displayed on the ferry, Danish noodle fans were thanked for being “Vikings who can handle the spice.”

Denmark’s food poisoning helpline has received reports of 14 cases after consuming chilli noodles, according to the Danish Veterinary and Food Administration. Symptoms have included stomach pain and vomiting.

“It is prohibited throughout the EU to market food that may be harmful to health. Other EU countries have also removed foods with a high capsaicin content from their market,” it said in the statement. 

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READER QUESTIONS

Why can’t you get fresh fish in supermarkets in Denmark?

Given that nowhere in Denmark is more than 52km from the sea, fresh fish can be surprisingly hard to get hold of. When one of The Local's readers asked why, we tried to find the answer.

Why can't you get fresh fish in supermarkets in Denmark?

“A decent variety of fish in the supermarket is something we really miss,” the reader wrote in a comment to a recent article. “I regularly return to my old stamping ground on the Franco-Swiss border, hundreds of kilometres from the sea, and the fresh fish in the local Carrefour supermarket is invariably excellent. Why can’t they manage it in Odense, 20 minutes from the coast?” 

It’s hard not to sympathise. Denmark, after all, is practically all coast, with the country consisting of a peninsula and 1,419 islands. 

The Local started by asking the Danish Chamber of Commerce, which represents most of Denmark’s leading supermarket chains. 

“I have spoken with my colleague on the matter,” replied Lars Ohlsen, the chamber’s press chief. “We don’t have any research, but our best bet is that the business case does not work. That if the supermarkets had it on the shelves, they would not make a profit on them.” 

We then approached Royal Fish, one of the leading buyers and sellers of Danish fish, whose chief executive, Donald Kristensen, put the near non-existence of fresh fish counters in supermarkets down to Danish penny scrimping. 

“The main reason is that Danish people will not pay for fresh food,” he said. “In Denmark we don’t have a tradition of spending a lot of money on food. If you compare to other countries in Europe, it’s one of the countries where people spend the least.”

To get fresh fish in Denmark you usually have to go to a fishmonger or fishmarket, like this one at Copenhagen’s Torvehallerne. Photo: Liselotte Sabroe/Ritzau Scanpix

It’s not due to a shortage of fish, he stressed. Despite the decline of fish stocks in waters around Denmark and the crisis in the Danish fishing industry, there remains a lot to be caught in Danish waters. 

“We have plenty of fish but we export all of it to the rest of Europe,” he said. “We only work with fresh fish and 99 percent of it is exported to Germany, France, Spain, Italy, in fact all of Europe. 

“Danes also eat fish, but that is mainly at restaurants, ” he continued. “When we buy fish for private purposes, it’s mostly smoked fish, shrimps in brine, or canned mackerel.”

The closest Danish supermarkets come to fresh fish, outside flagship supermarkets in the big cities that is, is fish sold in gas-filled ‘MAP packs’, which can keep for longer on the shelves, he explained.

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