Read news from:
Austria
SHARE
COPY LINK
For members

TOURISM

‘I live here, unfortunately’: Visit Oslo’s new video ad reveals Norwegian humour

In a world of often generic tourism advertisements that blur into a homogeneous montage of landscapes, Visit Oslo's latest video ad brings a refreshing twist and it's been appreciated online.

Published: 25 June 2024 15:18 CEST
'I live here, unfortunately': Visit Oslo's new video ad reveals Norwegian humour
Visit Oslo's new video has got people talking. Image: Screengrab Visit Oslo

A recent video ad featuring Norway’s capital by VisitOSLO, the official marketing organisation for Oslo and the surrounding regions, has been attracting considerable attention on social media.

READ MORE: One day in Oslo: How to spend 24 hours in the Norwegian capital

Featuring the dry, understated humour typical of Norway, the ad stands out by not trying too hard to sell the city’s charms but instead offering an ironically halfhearted endorsement from a local.

A unique tour of Oslo

The ad’s protagonist, 31-year-old Oslo resident Halfdan, gives viewers a tour of his city through a lens of gentle mockery.

“I wouldn’t come here, to be honest,” he begins with a deadpan expression, setting the tone for the entire ad, before adding ‘I temporarily live here… unfortunately’.

As he wanders through the streets, he continues, “Oslo is just not… I mean, is it even a city, you know what I mean? Everything is just so… Available, you know? There’s no exclusiveness.”

His commentary highlights Oslo’s accessibility and small-town vibe, a contrast to the exclusivity often boasted by larger international capitals.

Halfdan also playfully jabs at the city’s cultural scene: “Culture? I don’t know. If you don’t have to stand in line for a couple of hours, is it even worth seeing?”

Standing in front of Edvard Munch’s famous painting The Scream, he quips, “It’s not exactly the Mona Lisa.”

And he also takes a dig at the locals who swim in Oslo’s fairly pristine waters. “It’s disgusting,” he says.

 

Reactions on Twitter

The ad has sparked a flurry of reactions on Twitter, showcasing that it resonated with audiences.

One user praised the ad’s cleverness: “This is pretty great. If people don’t ‘get it,’ they don’t deserve to go.”

Others echoed this sentiment with comments like “A city is also its attitude. And the choice of narrative in this ad says it so well” and “I want to visit Oslo now, haha.”

However, amidst the praises, some users pointed to Oslo’s high prices as an obstacle, with one noting, “Good ad. Except. It’s just LUDICROUSLY expensive. Like, laughably, impossibly so.”

Another added, “He got his table at that restaurant so easily because those three pieces of asparagus will cost him 50 US dollars.”

Member comments

  1. Well, Norway is not as expensive as it used to be for Americans, with the outrageously strong US Dollar and weak Norwegian Krone. I’ll bet most things are on par with or cheaper than in NYC.

Log in here to leave a comment.
Become a Member to leave a comment.
For members

OSLO

What commuters need to know about travel in and out of Oslo

Living outside Oslo is considerably cheaper and has other perks, too, such as a more relaxed pace of life. As a result, commuting into the capital has become increasingly popular.

Published: 20 June 2024 11:36 CEST
What commuters need to know about travel in and out of Oslo

Rent and house prices have seen more people decide to live outside Oslo and commute in for work.

There are several other reasons, besides money, that people would want to commute into the capital. They may have flexible working hours and prefer to live in a quieter location.

They may also want to live closer to nature or, if they have children, be closer to their children’s extended family.

Still, there are quite a few things you should know about commuting in and out of Oslo.

READ ALSO: Everything you need to know about Norway’s commuter tax deductions

What are the pros?

In other cities, London is an example, and it’s not uncommon to hear stories of workers who commute two hours into the city each day.

Even some people living in large cities like Tokyo, London, and New York will spend an hour each way just getting across the city to work.

Thankfully, this isn’t the case in Oslo. Given how small the city is and the different transport options available, long commutes really don’t need to be the case when living outside of Oslo.  

Trains from towns like Ski and Lillestrøm can reach Oslo in 10 minutes. Even if you head a bit further out to Asker, the train only takes 20 minutes, while from Drammen, the commute is about 30 minutes.

A bit further out, the commute from Drobåk can be done in around 40 minutes. Meanwhile, the train from Kongsberg takes just over an hour.

There are also plenty of options, there is a pretty robust network of busses ferrying workers into Oslo Bus Terminal everyday, there are regional trains, many choose to drive, and there are even ferries across the Oslofjord you can choose to take. 

The other pros, as we’ve mentioned, are being able to live in a calmer environment, being closer to nature, and saving money on rent or mortgage payments.

What are the costs?

For most, public transport may well end up being the way they get to work, as in some cases it can be quicker than driving.

Given how common toll roads are, the cost of running a car, when you also take into account fuel and insurance, can add up.

It’s also hard to put an estimate on the cost of running a car as it will depend on the fuel economy, route you take, distance your drive and whether the car needs regular repairs.  

The commuting cost for public transport will be easy to calculate if you live in the Akershus region. This is because public transport firm Ruter is responsible for the Akershus, which surrounds Oslo.

Essentially, the cost of a ticket (when using Ruter’s yearly travel ticket) ranges between 15,894 for two zones, 22,845 kroner for three zones, and the same for travel across all zones.

When using the train with Vy, the cost of a season pass in areas where Ruter operates is the same as that of Ruter.

Given that Oslo is the most expensive area to rent, the money you save on rent is unlikely to be eaten up by the cost of a rail ticket.

Are there any downsides?

Yes. The main issue for those commuting in and out of Oslo via train is punctuality. In recent years, train traffic has become much less punctual, and services have been heavily affected by signal failure.

More than 700 signal failures have occurred over the past five years, according to figures from network rail operator Bane Nor.

Such failures are most common when traffic from Oslo Central Station is at its peak, such as rush hour.

During the first six months of 2024, around 76 percent of rush hour trains have been on schedule, which is well below the target of 85 percent.

Capacity has also been an issue. Despite how frequently the trains run, they can still be overcrowded during peak hours.

There are plans to address this, as double-decker trains will be introduced in the coming years on regional trains in eastern Norway (these are trains that carry the R designation). However, these plans don’t provide an immediate solution to the issue, as they may not be in place for another 5-6 years.

SHOW COMMENTS