SHARE
COPY LINK

INSIDE DENMARK

Inside Denmark: Danes ‘lose their Viking card’ over spicy noodles and who cares about Folkemøde?

From the national football team's tailors to blowback over banned South Korean noodles and what's going on at Folkemøde, the weekly column Inside Denmark takes a look at what we've been talking about in Denmark this week.

Inside Denmark: Danes 'lose their Viking card' over spicy noodles and who cares about Folkemøde?
Folkemøde: an event the Danish political class looks forward to. Photo: Thomas Traasdahl/Ritzau Scanpix

Inside Denmark is our weekly look at some of the news, talking points and gossip in Denmark that you might not have heard about. It’s published each Saturday and members can receive it earlier in their inbox by going to their newsletter preferences or adding their email to the sign-up box in this article.

Folkemødet: Why is it such a big deal?

You may have heard of Folkemødet, the big event taking place over on the island of Bornholm this week. The annual politics festival is attending by all Danish MPs, other politicians, party members, youth parties, media, activists and many more.

Somehow (this year is no exception), reports from the event always seem to show decision-makers having a blast at sun-dappled debates and gatherings, while the rest of Denmark slogs its way through lacklustre June rain.

What makes this event such a big deal? Or is it really just an overhyped jolly for the elite?

It’s closely tied up with things considered central to Danish culture: singing in chorus, debate and consensus, and being outside in summer while you can. All events must be open to everyone according to Folkemødet rules.

In addition to this, it makes Danish politicians seem a lot more accessible as they wander around the host town of Allinge and mix with other guests, although this aspect now feels a bit under threat given the recent assault in Prime Minister Mette Frederiksen in Copenhagen.

READ ALSO: Danish PM Frederiksen ‘still not feeling great’ after assault in Copenhagen

Before the festival began, organisers were criticised by politicians because they said any protestors at Folkemødet should simply be invited to join in the debate. Not a wise suggestion in the current climate, you could be forgiven for thinking.

As someone who follows Danish politics, perhaps the most interesting thing to come out of Folkemødet is the more honest and open side the event seems to bring out in politicians. That sometimes brings out insights or admissions you might not usually be privy to.

For example, Foreign Minister Lars Løkke Rasmussen hinted yesterday that the cracks in the coalition government might be more than just surface-deep.

Rasmussen, the leader of the Moderate party and former PM, said yesterday that he had not cleared comments made on EU election night with the other party leaders in the coalition.

At the time, Rasmussen appeared to admit to difficulties in the coalition by saying “we need to sharpen our appetite for change”.

Even though he hadn’t warned his counterparts, PM Mette Frederiksen and Liberal leader Troels Lund Poulsen, he said he “thinks this is an analysis we all share”.

Meanwhile the leader of the Liberal Alliance party Alex Vanopslagh, who was collared by broadcaster DR while walking about, said his party would “evaluate and change course” after it was panned by its own youth wing over the way a senior male candidate spoke about women during the EU election campaign.

READ ALSO: ‘Embarrassing’: Denmark’s Liberal Alliance party slammed by own youth leader

Vanopslagh, who had previously kept out of the crossfire, said “We will evaluate and adjust our course.”

“If there happens to be a general misunderstanding of what Liberal Alliance’s views are about what all people, regardless of gender, are capable of achieving in their lives, then we have not communicated well enough,” the right-wing party leader said.

‘Used car salesmen’: National football team mocked over matching suits

The Euro 2024 football championships start this evening, with Denmark’s campaign starting in Stuttgart at 6pm on Sunday, when they face Slovenia.

But the red and whites have already begun the tournament looking a bit off-colour, if their fashion choices are anything to go by.

Before leaving for Germany this week, the squad was presented to fans at Copenhagen attraction Tivoli wearing matching grey suits reminiscent of their lifeless displays at the last World Cup, where they didn’t win a match.

“These boys follow fashion more than you think and that’s why you could see how uncomfortable some of the looked in the suits,” stylist and fashion expert Mads Emil Grove Møller told broadcaster TV2.

Social Media commenters were less understanding, with descriptions ranging from “used car salesmen on tour” and “very 2003” to “Copenhagen Business School excursion”.

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by SHAPING NEW TOMORROW® (@shapingnewtomorrow)

The suits were provided as part of a sponsorship deal between the Danish football association DBU and clothing company Shaping New Tomorrow.

Danes butt of noodles jokes after banning spicy ramen

Earlier this week, the Danish Veterinary and Food Administration recalled and then banned three South Korean instant ramen products, warning noodle lovers that they were so hot they might cause “acute poisoning”.

The news was reported across the world by the likes of the BBC, CNN and New York Times, as well as South Korea’s own English-language publication The Korea Times.

It was also not missed by social media, not least on Reddit where users of the Korea subreddit had some choice observations about Danes and their ability to tolerate spicy food.

“I had a friend from Denmark who thought tasteless breaded shrimp with a little bit of ground pepper on it was too spicy. Not surprised they think this ramen is poison,” one said.

“They lost their Viking card,” another said.

Danes also got involved in the discussion.

“I’m Danish, and it’s true that many of us don’t eat spicy food. On the other hand, no one comes near us when it comes to eating liquorice,” one posted.

“As a Dane, I do not get this. I love spicy food, including the food item in question,” said another.

The decision by the Danish food agency is based on a report by the Technical University of Denmark on the levels of capsaicin, the active component of chilli peppers, as broadcaster DR writes.

Danish importers of the products have meanwhile criticised the decision, saying it is based on “an assumption of how strong they are”.

Meanwhile in Sweden, where you can still acquire the contraband ramen, TV presenters are putting themselves through the ring trying the spicy effects for themselves.

Member comments

Log in here to leave a comment.
Become a Member to leave a comment.
For members

INSIDE DENMARK

Inside Denmark: Sunday parking and brewery in hot water over Instagram ads

Copenhagen’s 2025 budget means the end of free weekend parking, new court case links notorious crime group with terror and why Instagrammers are keeping advertising regulators busy. Our weekly column Inside Denmark takes a look at what we've been talking about in Denmark this week.

Inside Denmark: Sunday parking and brewery in hot water over Instagram ads

Copenhagen drivers rue loss of Sunday free parking

The 2025 budget for Copenhagen’s city government was presented this week and amid exciting talk of Olympic bids came a plan that will leave motorists wincing.

On-street parking will become significantly more expensive from next year as the city seeks to reduce congestion and emissions and move much of its parking capacity from kerbsides to dedicated parking facilities.

READ ALSO: Why parking is set to become more expensive in Copenhagen

Residents of the city, even those who have cars, might broadly support the idea although the cost of residents’ parking permits in the capital has also gone up in recent years.

The hardest pill to swallow is probably the end of free parking on Sundays, however. Up to now, it has been possible to leave your car in a central parking zone from Saturday evening until early Monday morning without having to pay for the privilege. That will now end, with weekend parking costing the same as it does at any other time, with the exception of a free first hour.

Local media KøbenhavnLiv reported the announcement with the headline “One day was holy for motorists – now it’s over”.

How bad is the link between notorious gang and terrorism?

A court case this week against a man accused of committing arson at the home of a Jewish woman received additional media attention after police intelligence agency PET confirmed that the accused has a “relation” to the notorious organised crime gang Loyal to Familia (LTF).

The proceedings at Copenhagen City Court took place behind “double closed doors” on the judge’s order, meaning details of the case are sparse and the identities of both the accused and the victim are withheld. The incident is reported to have happened in May.

But the PET statement means there have now been two cases in the last year in Denmark connecting terrorism to LTF, a gang banned by the Supreme Court in 2021 which is mainly known for street violence and drug dealing-related offences.

Last year, police arrested several people in anti-terror raids which they said also had connections to LTF. That case is still ongoing and is also proceeding behind closed doors, but media have reported a link to Palestinian militant group Hamas, based on a statement made by a prosecutor during a court meeting.

PET chief Finn Borch Andersen told broadcaster DR it was “concerning” that the gang, which is primarily associated with crimes including weapons offences and drug dealing, now appeared to have links to terrorism.

“PET has long warned of an increased terrorist threat against Jewish and Israeli targets in Denmark, especially in light of the conflict in Israel and Gaza. Due to the ongoing investigation, there are limits to what I can say about the [arson] case,” Andersen said.

“But it is a serious matter if a person in Denmark is targeted for terrorism because of their Jewish background. It is also concerning that we are again seeing connections to LTF in terrorism cases,” he added.

The terror threat level in Denmark remains classified as ‘serious’ or alvorlig in Danish, which is the second highest of five levels. The case involving the arson attack does not change this, according to the head of PET, who stressed that people in Denmark “should continue living their lives as usual.”

“We are closely monitoring the situation and will continually implement the security measures we deem necessary and relevant. In this regard, we will maintain close dialogue with the Jewish community about the current situation and the security measures that can enhance safety,” he said.

Brewery and influencer in hot water over use of children to promote alcohol

Earlier this year, a number of Danish social media influencers were involved in a promotional campaign by the potato chips (crisps) maker Kim’s. The ads received criticism for using the influencers, who are popular with younger demographics, for making children the target audience of a campaign that promotes unhealthy food.

An age filter was eventually placed on the campaigns to prevent them from being served to people under 13, in line with Danish laws. That didn’t stop the promotional partnership between Orkla, the company behind Kim’s, and the influencers reportedly helping to sell over a million packets of chips.

This week, a new controversial partnership between a Danish company and an influencer emerged when brewery Fantombryg and influencer Louise Torp Schougaard were found to have used children to promote beer, violating industry guidelines.

In the three offending Instagram posts, Schougaard, who has 17,000 followers, let children colour beer labels and hand over beer with these labels to their parents.

That breached rules preventing alcohol marketing in any form from association with “contexts aimed at children and young people”, the regulatory body Alkoholreklamenævnet (Alcohol Advertising Board) found.

“Although the idea behind the marketing may initially seem sweet and fun, it is crucial for businesses to remember that children or young people and alcohol marketing are two completely incompatible concepts,” Marlene Winther Plas, chair of the Alcohol Advertising Board, told newswire Ritzau.

Fantombryg has removed the posts and stated that the brewery aims to comply with marketing laws.

SHOW COMMENTS