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Bon appetit: Paris’s Champs-Elysées to host giant picnic

Paris’s most famous street, the Champs-Elysées, is to host a giant open-air picnic on Sunday as the French capital’s iconic boulevard seeks to reinvent itself.

Published: 24 May 2024 10:36 CEST

The Champs-Elysees

The Champs-Elysees is normally a busy shopping thoroughfare. (Photo by Thomas COEX / AFP)

Nearly 273,000 people have applied to take part in the event which will see a 216-metre red-and-white chequered rug cover the picnic ground and feature free packed meals from organisers’ eight partner restaurants.

Around 4,000 people have been selected to participate in the ‘le grand pique-nique’, with each guest invited to bring up to six additional people and choose one of two sittings, at noon or 2pm.

The ‘world’s largest tablecloth’, made from 25 pieces of recycled fibre, will be assembled on site by 150 people, organisers said.

The aim of the event was to show that the Champs-Elysées, famous for its expensive boutiques and restaurants, was not only good for shopping, said Marc-Antoine Jamet, president of the organiser, the Champs-Elysées Committee.

“It’s a way of telling Parisians: ‘Come back to the Champs-Elysées’,” he said.

In 2023, the association transformed the avenue into an open-air mass dictation spellathon, pitting thousands of France’s brainiest bookworms against one another.

With 1,779 desks laid out on the boulevard, organisers had sought to break the world record for a dictation spelling competition.

A top tourist attraction, the avenue has been gradually abandoned by locals in recent years.

The historic UGC Normandie cinema, which opened in 1937, is set to close in June due to decline in business.

On Monday, the Committee was due to present a 1,800-page study of possible ways to reinvent the Champs-Elysees.

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What is considered a good salary in Paris?

Centrist Renaissance candidate Sylvain Maillard, running for re-election in France’s snap parliamentary elections, was trying to highlight the high cost of living in the capital in a debate on RMC Radio

“You have extremely expensive rents [in Paris], between €1,500 and €1,700, and then there are all the charges and taxes to pay,” he said.

But what most people seized on was his comment that anyone earning €4,000 a month after tax would not be considered rich in Paris – he predictably was accused of being out of touch with French people’s lives.

There’s no doubt that €4,000 a month is good salary that most people would be happy with – but how much do you need to earn to be considered ‘rich’ in Paris?

National averages

Earlier this year, the independent Observatoire des Inégalités calculated poverty and wealth levels in France.

READ ALSO How much money do you need to be considered rich in France?

According to its calculations, to be considered ‘rich’ in France, a single person with no dependants needs to earn more than €3,860 per month, after taxes and social charges. Around eight percent of single workers have this sum deposited into their bank balance every month, it said.

A total of 23 percent of workers take home €3,000 or more every month, while the top 10 percent clear €4,170.

To be in the top one percent of earners in France in 2024, one person must bring in at least €10,000 per month. After taxes and social charges.

The median income – the median is the ‘middle value’ of a range of totals – of tax households in mainland France is €1,923 per month after taxes and social charges, according to INSEE 2021 data, which means that a ‘rich’ person earns about twice as much as a person on the median income, according to the Observatoire.

Paris situation

About 75 percent of people living in Paris earn less than €4,458 per month, according to Insee data – so according to those calculations, 25 percent of Parisians earn the equivalent of the top 10 percent in France.

But that city-wide average still hides a wide degree of variation. In the sixth arrondissement, the median income is €4,358 per month, after tax. In the seventh, it’s €4,255. Further out, those bringing home €4,600 a month in the 19th and 20th arrondissements are among the top 10 percent in wealth terms.

But still, the median income in Paris is €2,639, significantly higher than the €1,923 France-wide median.

That would mean – using the Observatoire des Inégalités’ starting point for wealth – that a Paris resident, living on their own, would have to bring home €5,278 per month to be considered ‘rich’.

France is a heavily centralised country, with many of the highest-paying industries concentrated within the capital, meaning there is much more opportunity to secure a high-wage job if you live in Paris.

Cost of living

Even these figures should all be taken with a pinch of salt because of the relatively high cost of living in the capital, compared to elsewhere in France. Paris is objectively an expensive place to call home.

In 2023, France Stratégie published a report on the disposable income of French households, after housing, food and transport costs were deducted. It found that, on average, people living in the Paris region had more left to spend, due to higher incomes and despite the fact that housing costs more.

It’s the income paradox in action. A person with a take-home salary of €4,000 per month has more money to spend if they live and work outside Paris. But they’re much more likely to earn that much if they live and work in Paris, where it’s not as valuable.

Someone who earns a ‘rich-level’ salary in Paris might not appear rich – because they live in an expensive area, and a surrounded by very wealthy people in property that’s out of reach all-but the fattest of wallets. But they’re still earning more than twice the median income in France.

And that’s what Sylvain Maillard was getting at, clumsily as he may have expressed it.

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