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TOURISM

Why Sweden wants to drastically slash visitor numbers to popular mountains

Sweden’s tourist association STF has launched a bid to cut the number of hikers on certain popular trails.

Why Sweden wants to drastically slash visitor numbers to popular mountains
Sweden's tourism association wants to cut visitor numbers to some of the popular mountain trails in the Jämtland region. Photo: Niclas Vestefjell/imagebank.sweden.se

Tourists spend around 50,000 nights at the Swedish tourism association’s mountain lodges in the Jämtland region every year.

But their presence is taking its toll on the country’s spectacular mountain range, including on Sami reindeer herding.

Sweden’s laws on reindeer herding – a right granted only to the indigenous Sami communities – gives the state the right to give STF permission to use the land only if it is not of “significant inconvenience” to the animals.

But tourism in the area has grown in recent years, with reindeer struggling to graze and calve in peace.

Jämtland is described by STF as a “unique situation”, because its spider’s web of trails criss-crosses the mountains, and large parts of the area are not protected by a national park or nature reserve, making it hard to control visitor movements.

“We built the first mountain cabin in the Jämtland mountains over 130 years ago. Now we’re taking responsibility by stepping back from the trend over the past few years to enable sustainable outdoor life for at least another 130 years,” said STF secretary-general Maria Ros Hjelm in a statement.

“STF will continue to offer overnight accommodation for hikers and skiers, but we will change the food on offer, reduce the number of beds, change the opening hours and dismantle one cabin.”

Right, Maria Ros Hjelm, secretary-general of the Swedish tourism association STF. Photo: Linnea Vesterlund/TT

STF’s current lease runs out at the end of the year, and after that it proposes the following changes:

Reduced opening hours at STF’s mountain lodges in Jämtland and Härjedalen during for example calving season. Lodges in areas not accessible by road will completely close in winter.

At the Blåhammaren mountain station, the restaurant will close for good and the number of beds will be halved to 30. Visitors will still be able to buy basic food from the shop and prepare it in the kitchen.

The situation is similar at the Sylarna mountain station, where the number of beds will be cut by 25 percent. Its restaurant, as well as the restaurant at the Helags mountain station, will close by 2028.

STF believes that closing the restaurants will lead to fewer people visiting the area.

The Gåsen mountain hut will close completely, to create space for reindeer and their calves.

Reindeer in Jämtland. Photo: Pontus Lundahl/TT

Ros Hjelm said the discussion with the Sami communities had been “very educational, sometimes difficult, but above all important. Without a good and constructive dialogue, we would never have reached what we are now presenting. If STF is serious about sustainable development, we have to take these steps sooner or later. It turns out to be sooner, which makes me both happy and proud.”

She added: “We are a major player in the hospitality industry, but we are above all a non-profit association which wants to show in no uncertain terms what we represent, and we have therefore let our values guide us. Our national assembly has decided that STF should be a driving force in the sustainable transformation of tourism and outdoor life, and these changes are in line with that decision.”

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TOURISM

Stay away! How Europe’s most popular spots are fighting overtourism

Tourist hotspots around Europe are on a crusade to deal with surging visitor numbers. Is it the end of mass tourism in Europe?

Stay away! How Europe's most popular spots are fighting overtourism

On Thursday April 25th Venice introduced a new €5 tourist charge for day-trippers as the city battles against mass tourism. But it’s not the only part of Europe that appears to have had enough of tourists.

Cities, towns, picturesque villages, national parks and World Heritage sites across Europe are taking measures to prevent overtourism.

Those moves are not without controversy.

Barcelona

Nestled on the coast of the Mediterranean, Barcelona is the capital of the Catalonia region, home to famed Gaudi architectural gems and one of Spain’s top football clubs.

Ada Colau, the leftist former housing rights activist who was mayor of the city between 2015 and June 2023, cracked down on illegal Airbnb rentals that were accused of pricing locals out of the property market.

The city also limited the entrance of tour groups in the historic La Boquería market, especially during peak shopping times.

And throughout the centre organised groups must be limited to a maximum of 20 people and guides are not allowed to use loudspeakers.

Tourist walk up and down Las Ramblas alley in Barcelona on April 13, 2024. – From the Balearic Islands to the Canary Islands, Barcelona and Malaga, anti-mass tourism movements are multiplying in Spain. (Photo by PAU BARRENA / AFP)

In 2023 tourist numbers registering in hotels, homes and hostels were down 6.9 percent compared with 2019 figures, according to the City Council.

However, Barcelona hasn’t completely rid itself of the problems caused by mass tourism, nor have other popular spots in Spain such as Málaga and the Canary Islands, where the spike in Airbnb-style holiday lets causing a rental crisis and other consequences of overtourism have angered locals

READ ALSO:

Venice

In Venice, one of the world’s top tourist destinations, 3.2 million visitors stayed overnight in the historic centre in 2022 — dwarfing the resident population of just 50,000.

On Thursday April 25th, it started charging day trippers for entry. Day visitors will have to buy a €5 ticket, monitored by inspectors carrying out spot checks at key points across the UNESCO world heritage site.

ourists take selfies with the Grand Canal

Venice begins on April 25, charging day trippers for entry, a world first aimed at easing pressure on the Italian city drowning under the weight of mass tourism. Photo by MARCO BERTORELLO / AFP

In 2021, it banned huge cruise ships from Venice lagoon over concerns about the environmental impact of the huge liners on the city.

Venice has also introduced a tax for overnight visitors.

Sites in France

France too is worried about over-tourism – or rather that fact that so many of the country’s millions of tourists per year visit just a few sites – Paris, Mont-Saint-Michel and the Calanques national park near Marseille.

A publicity campaign has been urging visitors to consider heading to other sites, or to visit out of the high season – this winter the Paris Metro was plastered with posters urging people to visit Mon-Saint-Michel in the winter, when it is less crowded.

his long exposure picture tourists walking in the crowded main street of Le Mont-Saint-Michel, northwestern France, on July 25, 2023. Photo by Damien MEYER / AFP

There are more pro-active measures too, with several sites introducing a cap on visitor numbers. The Calanques, the islands of Bréhat and Porquerolles and several sites on the island of Corsica have all introduced annual quotes for tourists during the summer season, and all visits must now be booked in advance.

Other sites don’t have a formal quota but some are only open to pre-booked visitors, while for other popular sites it’s simply a book idea to book in advance to avoid being turned away. Anyone considering a visit to a tourist hotspot such as the Eiffel Tower, Louvre museum or Versailles palace during the summer is strongly advised to reserve their tickets in advance.

READ ALSO What places in France do I need to book a visit in advance? 

Amsterdam

Amsterdam has long been trying to clean up a reputation for rowdy stag parties, drugs and sex that has been partly blamed on an influx of around 20 million visitors a year.

In 2023 it launched an online campaign aimed at discouraging young British men from travelling to Amsterdam to get high or very drunk, telling them in typically blunt Dutch fashion to “stay away” or risk arrest.

Amsterdam also announced last week a ban on new hotels and that it would halve the number of river cruise ships in the city within five years.

It also decided last year to ban smoking cannabis on the streets of the red-light district.

Hallstatt and Salzburg in Austria

The tiny village of Hallstatt, a hamlet just 750 people strong not far from Salzburg and bearing a striking resemblance to the fictional kingdom of Arendelle from Disney’s Frozen – last year caused furore when its residents erected a fence at its famous vista to deter selfie-seekers. After a social media backlash, the village – which is also a UNESCO heritage site – removed the fence, but signs remind visitors to enjoy the site quietly.

Residents were also protesting in favour of tourism curbs in the village, which gets as many as 10,000 visitors a day in high season. They want to limit the numbers and ban tour buses in the town after 5:00 p.m.

Not far from Hallstatt, the city made famous by classical music, Hollywood classics and Christmas songs, Salzburg, has also complained about massive tourism and the danger of being “overrun by mass tourists and day trippers”. 

The city’s tourism boss Christine Schönhuber said: “We only want those who stay overnight”. The western Austrian city is yet to take any concrete measures, but it has floated ideas such as closing some streets to cars and putting restrictions on souvenir shops. The city is also considering closing the bus terminal at the city’s Mirabellplatz to day tripping companies – allowing only those transporting overnight guests.

Iseltwald, Switzerland

The quaint Swiss village of Iseltwald has been forced to limit the number of tourists after fans of a South Korean Netflix hit show flocked to the region in droves sparking a backlash from locals.

Iseltwald is often referred to as the pearl of Lake Brienz, and rightfully so. The fishing village is located on the left bank of the river and is one of the smallest communities in the canton of Bern – and locals would like to keep it that way.

A picture taken on June 2, 2023 shows the village of Iseltwald at the shore of Lake Brienz, in the Swiss Alps. Photo by Fabrice COFFRINI / AFP

Dubrovnik

Croatia’s medieval walled city of Dubrovnik is one of Europe’s most overcrowded cities, with the flow of tourists sometimes making it impossible to walk inside the historic Old Town.

The jewel of the Adriatic has seen a huge surge in visitor numbers since scenes from the series “Game of Thrones” were filmed on its ramparts in 2011.

In 2023, the town of 41,000 people received 1.2 million tourists, below 2019’s record of 1.4 million.

In 2019 local authorities limited the number of cruise ship arrivals to two per day, with no more than 4,000 passengers each at a time.

They also launched an app that uses machine learning and weather forecasts to predict when the Old Town, a UNESCO world heritage site, will be busiest.

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