SHARE
COPY LINK
For members

SWEDISH HABITS

Five suggestions for the next hyped Swedish lifestyle trend

Foreign media have a habit of picking up any seemingly obscure Scandinavian tradition and proclaiming it a new lifestyle trend. Now that friluftsliv, lagom and fika have all been covered, here are The Local's tips for the next strange Swedish concept to promote abroad.

Five suggestions for the next hyped Swedish lifestyle trend
A student in Lund at Valborg celebrations embodying the spirit of 'supa'. Photo: Johan Nilsson/TT

We’ve all read them.

Articles in international media introducing people outside of Scandinavia to new “lifestyle trends”. It started with us being told to buy candles and fluffy slippers so we could practice hygge, then guides to decorate our homes in the supposed “style of lagom“.

Then we were told that taking a coffee break or a fika is somehow the route of Swedish happiness (to be fair, I am often happier after eating cake), given a checklist for Swedish death cleaning to get rid of clutter for future generations, told to stand up for ourselves by practising Finnish sisu, and urged to wake up early on Ascension Day to go and sit in a forest and try and hear a cuckoo

With Scandinavian lifestyle trends becoming increasingly more obscure, we thought we’d provide our own examples for marketing executives and publishers everywhere to help push the Scandinavian brand abroad.

Extra points if they use letters that don’t exist in English, aren’t actually practised by anyone in Scandinavia, are not directly translatable, or are especially difficult for non-Scandinavians to pronounce.

1. The Swedish art of supa

This Swedish tradition is commonly practised by Swedes from their teenage years onwards, especially around big public holidays such as Midsummer, Easter and Christmas. 

You’ll need to commit to this lifestyle trend, testing your body to its limits as you consume large amounts of alcohol – brännvin or akvavit are the most authentic choices, although any kind of alcohol will do – while you activate your brain by trying to remember the lyrics of drinking songs with increasingly incomprehensible subject matter.

The sign that you’ve encompassed the true spirit of the supa is when you find yourself in a trancelike state dancing around a maypole pretending to be a small frog with your friends and obscure relatives of your Swedish partner, who you only met a few hours previously.

You may recognise some elements of supa from your home country – there is no direct English equivalent, but a few translations could be “to drink yourself paralytic”, “to get smashed” or the more formal term “to binge drink”.

Of course, supa is not for everyone – it does result in the somewhat less aspirational states of illamående (nausea) and bakfylla (hangover) – so we won’t judge you if you’d rather give this lifestyle trend a miss.

Swedes practicing patience and zen in the queue for Systembolaget before the Easter holidays. Photo: Henrik Montgomery/TT

2. Experience patience, zen and part-time teetotalism with the Systembolaget lifestyle trend

Closely related to the art of supa mentioned above, you can practise Swedish patience and restraint with the Systembolaget lifestyle trend.

By willingly subjecting yourself to the structure of opening hours, carefully crafted through years of Swedish teetotalism, you will learn discipline, patience and the stress that only those rushing to pick up a bottle of wine on their way to a party before Systembolaget closes have known.

This can be a bit difficult in other countries which do not have a state-owned alcohol monopoly, but to get into the Systembolaget spirit if you live abroad, you just need to not buy alcohol between the hours of 10am and 7pm on weekdays or 10pm and 3pm on Saturdays.

What about Sundays, you may be wondering? Well, true observers of the Systembolaget lifestyle abstain completely from buying alcohol on Sundays and public holidays.

You can even brush up on your anger management skills as you attempt to buy a few beers or a bottle of wine on an obscure public holiday like Epiphany, Ascension Day or All Saints’ Day, or when you forget your ID ten minutes before closing and the cashier refuses to serve you, despite the fact you’re well into your 30s.

Finally, relish the opportunity to develop your skills of innovation and ingenuity as you find yourself in the kitchen on a Sunday making a recipe which calls for a glass of wine, only to discover that you forgot to pick some up at Systembolaget before it closed the day before.

A passive-aggressive note in its natural habitat, the laundry room. (“Whoever washed their clothes last night: clean up after yourself!”) Photo: Mats Andersson/Scanpix/TT

3. Tap in to the Swedish tradition of konflikträdsla  

Another Swedish tradition ready for export is the lifestyle trend of konflikträdsla, or “fear of conflict”.

To get into the konflikträdsla spirit yourself, wait until your neighbour does something annoying. Are they holding a loud party and haven’t turned their music down one minute past curfew? Do they smoke on their balcony? Your first instinct may be to address the issue with them directly, but this is not the Swedish way.

Use this instead as an opportunity to tap into your most primal emotions such as anger, irritation and exasperation, then, instead of releasing this buildup of emotion in an angry outburst, use the ancient art of letter-writing to channel your feelings into arga lappar (angry notes) directed at the object of your fury instead.

The best way of experiencing arga lappar in the wild is to visit your closest laundry room or tvättstuga, use the tumble drier and neglect to remove the dryer lint. You may need to do this a few times, but after a few weeks you’ll soon find a note framed as a friendly reminder (which is probably not all that friendly) by an exasperated neighbour who you have driven to quiet but maddening rage with your actions.

A word of warning, though. Your neighbours will hold a grudge if you do this and they are unlikely to ever forgive you, so this should not be attempted if you ever want to be in their good books again.

A Swedish apartment stairwell as it should be… empty. Photo: Christine Olsson/TT

4. Hone your sense of perception in your Swedish apartment stairwell

If you have managed to irritate your neighbours to the point of them putting up arga lappar directed at you, this next Swedish lifestyle skill could be a good one to learn.

This lifestyle trend is the skill of avoidance, undvikandet, the Swedish art of doing everything possible to avoid having to greet your neighbours in the stairwell or, indeed, acknowledging their existence in any way.

Use undvikandet as a chance to heighten your senses of sound and sight to near-superhuman levels, as you become an expert at identifying movement in your building’s stairwell before you leave your apartment.

Before you learned the skill of undvikandet, you may have just left the apartment whenever you felt like it, regularly alarming your Swedish neighbours by acknowledging their existence with a hej hej as you passed by.

Now you carefully look out of your door’s peephole before venturing into the unknown, listening out for footsteps on the stairs before opening your door so you time your departure to avoid any unexpected ambushes.

Happy Friday! Time to eat so much sugar you feel sick, then avoid the stuff for another week. Photo: Johan Nilsson/TT

5. Indulge yourself with the Swedish art of fredagsmys

Our final Swedish lifestyle trend will help you gain control over your instincts and desires, improving your willpower as you practise restraint for five days a week by avoiding sweets or unhealthy snacks, only to give in to your primal urges and eat a week’s worth of unhealthy food in one sitting come Friday.

Akin to intermittent fasting, you can eat virtuously from Sunday to Thursday, then buy the largest bags of snacks or pick and mix you can find on a Friday evening and feast (frossa) on them until you go to bed on Saturday.

Sure, any dietary benefits throughout the week may be outweighed by giving into your hedonic urges when the weekend rolls around, but don’t let that stop you.

What tongue-in-cheek Swedish habits should become lifestyle trends, according to you? Let’s hear your suggestions in the comments…

Member comments

  1. Lovely article Becky! 😀
    I hope the compoundwordthing will not be the next scandiswedishlifestyletrend

  2. Oh! In our family and friends circle, fredagsmys is ONLY salty snacks: chips, popcorn, saltapinnar etc. While godis is only lördagsgodis.

Log in here to leave a comment.
Become a Member to leave a comment.
For members

READER INSIGHTS

‘Sometimes I explode inside’: How foreigners in Sweden become more Swedish to fit in

We asked The Local’s readers in Sweden whether they’ve tried making themselves more Swedish to fit in, what they’ve done and why they did it.

'Sometimes I explode inside': How foreigners in Sweden become more Swedish to fit in

Many thanks to everyone who responded to our survey, out of which more than a third (we heard from 74 readers in total, representing at least 25 nationalities) said they had tried to make themselves more Swedish to fit into life in Sweden.

Some said it was a conscious decision out of respect for their new country.

“I think it’s important to be aware of the social customs and rules of a society that one has decided to join and to integrate and assimilate as much as possible, but one can always balance this with ways to maintain your original identity,” said Diane from Australia.

“But I think it’s important that since we have made the decision to live in a new place that we give it the respect and value that it deserves by learning and understanding the written and unwritten rules and looking to largely follow them (there’s always some wiggle room of course – common sense must prevail!).”

Many readers mentioned dressing in more muted than bright colours, speaking more quietly, avoiding bragging about themselves, respecting other people’s privacy more, avoiding conflict or simply just learning to speak the language or observing Swedish traditions and customs such as Midsummer’s Eve or fika breaks, as things they had started doing differently since moving to Sweden.

Some people said that the change had happened organically over time, as a natural part of picking up new habits and customs from the new environment around you, and many people said they had found it to be a positive experience.

“Changed the way I dress, work out where I need to be on the train in order to be close to the exit when I get off the train, work in week numbers and not a specific date and more wary when approaching strangers,” said Ami, a teacher from South Africa. “In some ways I’ve enjoyed being more Swedish. I felt more pressure with changing the way I dress but I have enjoyed it.”

Some said it was a deliberate decision which had paid off in terms of feeling more at home in Sweden but also in terms of developing as a person and discovering new sides of themselves.

Pinelopi, a reader from Greece who lives in Värmland in central Sweden, said she felt like becoming more Swedish – for example by taking part in traditions, talking about the weather and mimicking Swedish sounds like saying “ah” for “yes” – had opened up more opportunities for her to feel like she lived in the country “for real”, and that Swedes had responded by being more friendly and open to her.

“Even though you can live in Sweden without being fluent in Swedish, learning the language really opened up a lot of opportunities for social network building,” she added. “I wanted to build a life here and I live by ‘when in Rome…’ I feel lucky because I can choose aspects of being Swedish that work well for me as well as integrating aspects of being Greek into my identity that Swedes seem to respect and even admire, for example being decisive and not being afraid to speak up if something doesn’t feel right.”

READ ALSO:

She wasn’t the only one who pointed out that having your feet in two cultures could be a bonus as it meant being able to pick the best of both, although those who said this also acknowledged that they were able to do so because their home culture was generally well respected in Sweden.

“Appear less egotistical in CV. Talk less loudly. Don’t work more hours or ‘harder’ than colleagues. Lower expectations, go for lagom rather than the best,” said Kristen from the US, who said she made the choice to change consciously and without any social pressure.

“It’s just a part of integrating in another culture. You look around to see what others do and try to follow along and fit in. I also chose to learn Swedish. Sometimes I feel that I am not acting like my true self here in order to fit in and be successful. On the other hand, I can definitely get away with behaviour outside the socially acceptable norm, because I am American, and not Swedish,” she said.

Theodore, a PhD student and another reader from the US, said that he saw it as personal growth:

“We Americans can struggle culturally with a desire to overshare our accomplishments and speak too much to keep conversations going. Sweden’s egalitarian culture of humble quietude provides a really great way for me to reflect on my own ‘American’ impulses and how I move through the world because of them. These differences can be found between cultures everywhere and I believe it provides a great opportunity for personal growth, even when adjustments can be hard.”

Gaurav from India said that for him, it had happened automatically “but probably driven by a subliminal urge to fit in which is much more potent than I’d ever accept, coming from the diverse concoction that is India” and added that it had on the whole had both positive and negative effects on him.

“In the cases where fitting in has made my life better (more runs, better diet), it’s been fun! But in some of the cases where I find myself withdrawing to a more private life where I pretend to ride on a high horse and ignore others or judge them – it’s been a conscious struggle to remind myself who the real me is and not go too far into the jantelagen way of life!” he said.

Khalid, a Palestinian engineer in Jönköping, said it was the absence of pressure from his closest circle to fit in which made him feel comfortable to pick up Swedish habits and traits.

“Speaking the language, participating and even taking up a role on the board at one of the local sports associations. Taking up a Swedish nickname, being on time. Waiting for others to finish their sentences then saying ja precis, buying local products and dining at Ikea once a week,” he said.

Extremely traditional Midsummer’s Eve celebrations in Dalarna. Photo: Ulf Palm/TT

Nick from the UK said he kept himself more private and less gregarious or spontaneous than in his pre-Swedish life, but that fitting in had mostly come with increased familiarity of the system.

“It was initially a conscious decision but over time it’s become the norm of how I behave, and many of the friends I’ve kept from prior to my move to Sweden seem louder than I remember them being previously. I do still like to strike up a conversation with a random stranger, however,” he said.

Some saw adapting to more Swedish ways of life as a pragmatic means to an end.

“Staying calm even when I am angry about somebody, never shouting as I would do in my home country,” said Erwin from Switzerland, who said he had realised that staying calm and avoiding conflict would help him get further. “Sometimes I explode inside, but am happy to get what I want.”

But not everyone was happy with how they had changed since moving to Sweden. A common regret was that the pressure to integrate and assimilate had caused them to feel like they had lost part of their own personality and been forced into being less outspoken and friendly.

“I feel my soul is dead and I am a robot now most of the time,” said an Indian engineer in Stockholm. “Subconsciously I now have an emotionless face in public transport which is like a ‘don’t disturb me’ face. I used to be a happy and open person before moving here.”

“I have become quieter and less outlandish and less contrarian,” said a reader who preferred to remain anonymous. They said that the change hadn’t been the result of outside pressure and had happened automatically, but had nevertheless left them depressed and frustrated.

“I feel like being more Swedish has dulled my shine, the unique part of my personality that made me, me,” they said.

stockholm metro

A lot of readers said they interacted less with strangers than they used to. Photo: Ali Lorestani/TT

A teacher based outside Stockholm said she had slowly become less verbal and enthusiastic in work meetings as she found there was very little reaction to her enthusiasm and energy.

“It has been both positive and negative,” she said. “On the positive side I have taken a more passive and observing role which means I don’t feel I have to contribute. On the negative side, I have many great ideas for developing the organisation which I don’t share any more.”

“I am not as friendly any more. When I first moved here I was really friendly and went out of my way to say hi to people. I got shut down so many times that I stopped doing it,” said Molly, an American reader living in the countryside outside Halmstad in south-western Sweden.

“I feel like I’m not my full self, less joyful as I can’t share my sense of humour. I’m not usually successful in making jokes in Swedish. Previously I enjoyed making people laugh, being witty,” she said.

READ ALSO:

A French reader said he used less sarcasm than he used to and that he was more careful watching his words to avoid offending anyone, including being less direct and spontaneous overall.

“I wouldn’t say it was imposed on me, but I felt like it was a way to fit in, which is a psychological construct and not a necessity (embrace your differences),” he said.

Some people said the experience had left them feeling lonely, including a Gothenburg-based reader from Hong Kong who said she now avoided asking people personal questions, and a British teacher in Stockholm who said she had stopped making eye contact or trying to talk to strangers, because “Swedes do this to me so no point in trying any more”.

While the majority of people said they had tried to change themselves in order to fit in, some people said they hadn’t.

Some said it was because they simply felt no need to, either because they came from a country similar enough to Sweden, or because they felt they were accepted anyway.

A couple of people said they hadn’t tried to change because they had no Swedish friends to learn from or to fit in with, and some said they refused to compromise themselves to appease others.

“I am not going to change who I am to fit in. It took me some time but I found friends, both international and Swedish that share the same values and interests. I have also learned Swedish, as I like languages,” said a French-Lebanese reader in Stockholm.

“I think diversity in society is really healthy, so I have avoided trying to become more Swedish because Swedish society is so homogeneous,” said Alexander, an American reader in Stockholm.

“While there are some great things about Swedish society, Swedes could benefit greatly from an increased exposure to greater cultural and intellectual diversity,” he added. “I think Swedes have much more to gain from opening themselves up to new ideas and cultures from around the world than foreigners do by conforming to extremely narrow and restrictive Swedish norms and ideals.”

Rakesh, an Indian-Swedish IT architect in Stockholm, said he had found “no need to change and practically it’s not possible for anyone to change, it’s just we need to respect others and be mindful with our public and social behaviour”.

“We as members of this society need to understand our rights and responsibility. Respecting diversity is already part of Indian society,” he said. “Apart from language and food, I never felt any adjustment was needed to become part of this society.”

Have you made yourself more Swedish to fit in? Join the conversation in the comments below.

SHOW COMMENTS