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CULTURE

Everything you need to know about Eurovision in Switzerland

Switzerland has a smaller Eurovision fanbase compared to countries like the UK, Germany, Spain, or Sweden. But when it comes to actually competing in it – it’s certainly no slouch.

Switzerland's 2021 Eurovision entrant Gjon's Tears celebrates. Photo: KENZO TRIBOUILLARD / AFP
Switzerland's 2021 Eurovision entrant Gjon's Tears celebrates. Photo: KENZO TRIBOUILLARD / AFP

Although it doesn’t have the reputation for being a flashy, kitschy place you might associate with the modern Eurovision Song Contest, Switzerland has a special place in Eurovision Song Contest (ESC) history.

In 1956, it hosted the very first ESC in Lugano – and won it, when Swiss singer Lys Assia took home the trophy with her French-language “Refrain.”

Since then, the Alpine nation has competed almost every year – missing out on the contest only four times.

READ ALSO: Lys Assia, Eurovision’s first-ever winner, dies aged 94

In 1988, Switzerland famously won again with another French-language song – Ne partez pas sans moi or “Don’t go without me” – sung by none other than a young Celine Dion at the beginning of her career (the French-Canadian singer was invited to represent the country by Swiss officials). 

The country hasn’t turned in an ESC win since then. What’s more, Switzerland’s performance in the last 20 years has also been largely disappointing – with the Swiss act failing to qualify for Saturday’s Grand Final more than half the time. They’ve instead been eliminated during semi-finals.

That might account a bit for Swiss Eurovision viewership figures that are quite a bit lower than places like the UK, Germany, and Spain – where at least a full 10 percent of the population in all three places watched last year. By contrast, about 330,000 people in Switzerland watched Eurovision in 2022.

That said, those Swiss fans have had a bit more to cheer for in recent years – with Swiss acts once again making a clear impression on both contest judges and the general public in televoting.

In 2019, singer Luca Hänni finished fourth with his English-language dance bop “She Got Me.” After the 2020 contest was cancelled due to the Covid-19 pandemic, Swiss act Gjon’s Tears finished third with his French-language “Tout l’univers.” 2022’s entry Marius Bear didn’t crack the top ten, but made the Grand Final with his English-language “Boys Do Cry.”

READ ALSO: Marius Bear: Who is Switzerland’s Eurovision entrant for 2022?

Switzerland at Eurovision – a rich linguistic history

As you might expect from a country with four official languages, listening to Switzerland’s Eurovision entries over the years is a real treat for language lovers.

Swiss competitors have sung in English 17 times – with most of those being recent Swiss entries.

Swiss singers have sung in French at Eurovision 24 times, with French-language songs accounting for both of the country’s two Eurovision wins.

Switzerland has also sung in German and Italian at Eurovision eleven times apiece. The vocal group Furbaz has the distinction of performing Switzerland’s only ever Eurovision entry in Romansh, with 1989’s Viver senza tei.

READ ALSO: Why are people in Germany-speaking countries so obsessed with Schlager music?

How might Switzerland do this year?

Remo Forrer from Hemburg in the St. Gallen canton is representing Switzerland at Eurovision this year. At 21, he’s already won The Voice of Switzerland reality singing show.

He describes his English-language song for the contest, “Watergun,” as a power ballad that laments the powerlessness of his generation in the world’s current wars.

Bookmakers give Forrer an outside chance at cracking the top 10, now that he’s qualified to compete in the Grand Final on Saturday May 13th. So while it may not necessarily be a winning song, it signals how Switzerland is once again becoming more competitive on the Eurovision stage.

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EUROVISION

Swiss cities battle to host Eurovision 2025 – or not

Swiss singer Nemo's 2024 Eurovision victory means Switzerland gets to host the glitzy TV extravaganza next year -- though battles are now raging over footing the bill.

Swiss cities battle to host Eurovision 2025 - or not

Zurich, Geneva, Basel, plus Bern in conjunction with Nemo’s hometown Biel, are the four declared candidates to stage the 69th Eurovision Song Contest.

The winner should be announced by the end of August, with the kitsch annual spectacle set for mid-May 2025.

But the financial demands of hosting Eurovision — and, in some parts, even fear of the occult — have sparked threats of local referendums to ensure cities don’t get saddled with the event.

The contest puts host cities in the spotlight, with 163 million viewers worldwide watching this year’s event in Malmo, Sweden, where Nemo triumphed with the highly personal song “The Code”.

Hosting also has a knock-on boost for the hotel and tourism industries as Eurovision fanatics, artists and country delegations flock in.

Following a surge of early enthusiasm, four formal bids emerged by the end of June deadline.

However, Swiss voters are used to having a direct say on how their taxes are spent, and some are bristling at the potential costs and hassle of bringing the Eurovision circus to town.

Satanism concerns

Under Switzerland’s direct democratic system, popular votes can be triggered on most any issue if enough signatures are gathered.

The Christian fundamentalist, right-wing Federal Democratic Union (EDU) minor party is pushing for referendums against public financial support in every potential host city.

“What bothers us most is that Satanism and occultism are increasingly being celebrated or at least tolerated,” said EDU executive board member Samuel Kullmann, according to the public broadcaster SRF.

“More and more artists are openly presenting occult messages,” he said, citing Ireland’s witchcraft-inspired 2024 entrant Bambie Thug.

But Switzerland’s next window for popular votes comes after the August host city selection date — potentially throwing a spanner in the works.

In the end, the host broadcaster SRG will make the location decision, supported by the European Broadcasting Union (EBU) public service media alliance which owns Eurovision.

“Financial commitments without a referendum requirement are of course less risky and offer us more planning security,” said SRG spokesman Edi Estermann.

“Ultimately, however, this is only one aspect of a comprehensive list of requirements.”

‘Bullying, riots’

From its earnest 1950s beginnings, Eurovision has ballooned into a colourful giant annual celebration that never takes itself too seriously.

It is a non-profit event, mostly financed by weighted contributions from participating EBU broadcasters.

Eurovision says that “given the benefits that will flow” to the host city, it must make a contribution to the competition’s hosting.

This can be “either financially or ‘in kind’ (e.g. covering expenses of city branding, side events, security, etc.)”.

The potential host cities are lining up packages of 20-40 million Swiss francs ($22.25-44.5 million).

The hard-right Swiss People’s Party (SVP), the country’s biggest party, is eyeing referendum options in Zurich and Bern.

The 2024 event in Malmo was one of the most politically-charged competitions ever, with Israel’s entry targeted by protests over the war in Gaza.

That hoopla is putting off some in the normally calm and orderly Switzerland.

Eurovision 2024 was “dominated by bullying, riots and political slapstick rather than artistic skills. We don’t need that in Zurich!” the regional SVP branch said.

Meanwhile the SVP’s Bern canton branch branded Eurovision an “expensive media spectacle” set to cost at least 40 million Swiss francs.

SVP Bern cantonal lawmaker Samuel Krahenbuhl said Zurich, Geneva and Basel had greater financial leeway. “The high expenses and the other problems that such a major event brings with it — let’s leave it to them,” he said.

Basel has seen little opposition so far to hosting the competition, including from the SVP, while there is also broad enthusiasm from Geneva’s politicians.

Money squabbles over big events are not uncommon in Switzerland.

The country will host the 2025 women’s European football championships, but the government wanted to reduce its promised contribution of 15 million francs to 4 million, before parliament reversed the cut.

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