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Swedish shoppers head to Norway for cheaper groceries

Norwegians have long been crossing the border and filling their shopping baskets in Sweden. However, thanks to soaring food prices, Swedes are now heading to Norway to try and slash their grocery bills.

Groceries meats
The surge in food costs in Sweden is having a beneficial impact on commerce in Norwegian border areas. Photo by Alan Alves on Unsplash

In Norway, the “harryhandel” phenomenon – travelling across the border to shop and take advantage of lower prices in Sweden – has a long tradition.

However, the recent spike in food prices in Sweden is reversing this trend, and Swedes are heading to Norway, according to the finance section of the Swedish newspaper Expressen

In Norway, the annual price increase for food and non-alcoholic beverages fell from 12 to 8.8 percent in February. This is significantly lower than the price increase in neighbouring countries.

In Sweden, the annual price increase for food during the same period ended up at 21.6 percent, which has led to more Swedes going to Norway to buy cheaper food. 

READ MORE: Why are food prices in Sweden going up so much more than elsewhere?

Furthermore, the Norwegian krone has weakened considerably against the Swedish krona. Between now and February last year, the Norwegian krone is down seven percent against Sweden’s krona. 

Bananas, broccoli, red peppers, carrots, oranges, muesli, and diapers, are among the products that are now cheaper in Norway than they are in Sweden, according to Expressen.

A manager of a Rema 1000 supermarket close to the Swedish border told Norwegian public broadcaster NRK that dairy products and Norwegian seafood were popular with Swedish shoppers crossing the border. 

What caused the price difference?

There are several reasons why Swedish food prices have risen more than Norwegian ones.

Norwegian customs duties on agricultural products lead to Norway being more shielded from international price fluctuations on products such as cheese and milk.

Typically, this has meant that Norway has had higher prices for food due to less competition, but now this can help keep prices lower for specific products in Norway.

Furthermore, competition between grocery chains is also a potential contributor to price development.

The second largest grocery chain in Norway, Kiwi, chose not to raise prices in February. This forced both Coop Extra and Rema 1000 to follow suit. Supermarkets in Norway raise prices wholesale twice a year, once in February and once more in July. 

Meanwhile, food prices in Sweden have seen their biggest spike since the 1950s. Prices of eggs, dairy products, and fats have risen more than 30 percent. Sugar has risen by just under 50 percent, and cauliflower is around 80 percent pricier than a year ago.

A lack of competition among Swedish supermarkets and an increase in the cost of importing goods are both considered to be factors behind the price hikes. 

Shopping in Sweden is still cheaper overall

With these recent price developments, some may ask whether shopping trips from Norway to Sweden may be a thing of the past.

Overall, it is probably still cheaper for Swedes and Norwegians close to the border to shop in Sweden. 

However, shoppers need to be more attentive, as not everything is cheaper in Sweden anymore – something which used to be the case just a year ago.

“Food is probably not cheaper in Norway, but the increase in food prices has been significantly lower in Norway than in Sweden over the past year,” Bendik Solum Whist, head of the supermarket and grocery sector at Virke, a trade industry organisation, told NRK. 

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PROPERTY

EXPLAINED: Will other banks follow rate cut at Sweden’s state mortage company?

Sweden's state-owned mortgage provider SBAB on Tuesday cut rates across the board. Will the big banks follow suit?

EXPLAINED: Will other banks follow rate cut at Sweden's state mortage company?

How much did SBAB sink interest rates? 

The mortgage provider dropped interest rates on its variable mortgages by 0.15 percentage points to 4.62 percent. It dropped rates on mortages fixed between one and 10 years by between 0.10 percentage points and 0.25 percentage points.

“We know that the interest rate hikes of recent years have represented a major burden for many households, so we are pleased to be able to once again reduce our rates,” SBAB’s chief executive, Mikael Inglander, in a press message. “We dropped rates on mortgages fixed between one and five years at the start of July and now we’re dropping them across the board.”

Why is the mortgage provider sinking rates? 

Frida Bratt, a savings economist at Nordnet, said that SBAB’s decision meant that it expected Sweden’s Riksbank central bank to reduce its rates further when it is scheduled to make another rates decision in August. 

“My feeling is that SBAB has a tradition of following the current interest rate quite closely and sometimes to even jump a bit ahead of the curve,” she said.   

Christina Sahlberg, an economist at the price comparison side Compricer, said that she expected the other banks to follow SBAB’s example over the coming weeks and months. 

“I’m sure that the other banks are going to act now,” she told the TT newswire. “SBAB are always very good at adapting according to the market situation.” 

Will there be more reductions in mortgage rates to come? 

In the press statement, Inglander said that SBAB expected to continue reducing its rates as the Riksbank reduced its own key interest rate. 

“If the Riksbank sticks to what they’ve communicated — that is to say that they reduce rates further in 2024, then we are also going to make further reductions in rates for our customers,” he said. 

SBAB has reduced its flexible interest rate five time this year, bringing the total reduction to down by a total of 0.5 percentage points.

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