SHARE
COPY LINK

COST OF LIVING

Swedish shoppers head to Norway for cheaper groceries

Norwegians have long been crossing the border and filling their shopping baskets in Sweden. However, thanks to soaring food prices, Swedes are now heading to Norway to try and slash their grocery bills.

Groceries meats
The surge in food costs in Sweden is having a beneficial impact on commerce in Norwegian border areas. Photo by Alan Alves on Unsplash

In Norway, the “harryhandel” phenomenon – travelling across the border to shop and take advantage of lower prices in Sweden – has a long tradition.

However, the recent spike in food prices in Sweden is reversing this trend, and Swedes are heading to Norway, according to the finance section of the Swedish newspaper Expressen

In Norway, the annual price increase for food and non-alcoholic beverages fell from 12 to 8.8 percent in February. This is significantly lower than the price increase in neighbouring countries.

In Sweden, the annual price increase for food during the same period ended up at 21.6 percent, which has led to more Swedes going to Norway to buy cheaper food. 

READ MORE: Why are food prices in Sweden going up so much more than elsewhere?

Furthermore, the Norwegian krone has weakened considerably against the Swedish krona. Between now and February last year, the Norwegian krone is down seven percent against Sweden’s krona. 

Bananas, broccoli, red peppers, carrots, oranges, muesli, and diapers, are among the products that are now cheaper in Norway than they are in Sweden, according to Expressen.

A manager of a Rema 1000 supermarket close to the Swedish border told Norwegian public broadcaster NRK that dairy products and Norwegian seafood were popular with Swedish shoppers crossing the border. 

What caused the price difference?

There are several reasons why Swedish food prices have risen more than Norwegian ones.

Norwegian customs duties on agricultural products lead to Norway being more shielded from international price fluctuations on products such as cheese and milk.

Typically, this has meant that Norway has had higher prices for food due to less competition, but now this can help keep prices lower for specific products in Norway.

Furthermore, competition between grocery chains is also a potential contributor to price development.

The second largest grocery chain in Norway, Kiwi, chose not to raise prices in February. This forced both Coop Extra and Rema 1000 to follow suit. Supermarkets in Norway raise prices wholesale twice a year, once in February and once more in July. 

Meanwhile, food prices in Sweden have seen their biggest spike since the 1950s. Prices of eggs, dairy products, and fats have risen more than 30 percent. Sugar has risen by just under 50 percent, and cauliflower is around 80 percent pricier than a year ago.

A lack of competition among Swedish supermarkets and an increase in the cost of importing goods are both considered to be factors behind the price hikes. 

Shopping in Sweden is still cheaper overall

With these recent price developments, some may ask whether shopping trips from Norway to Sweden may be a thing of the past.

Overall, it is probably still cheaper for Swedes and Norwegians close to the border to shop in Sweden. 

However, shoppers need to be more attentive, as not everything is cheaper in Sweden anymore – something which used to be the case just a year ago.

“Food is probably not cheaper in Norway, but the increase in food prices has been significantly lower in Norway than in Sweden over the past year,” Bendik Solum Whist, head of the supermarket and grocery sector at Virke, a trade industry organisation, told NRK. 

Member comments

Log in here to leave a comment.
Become a Member to leave a comment.
For members

MONEY

Which currencies have benefitted the most from Norway’s weak krone?

The Norwegian krone has slumped against several major currencies in recent years. But which currency has seen the largest gains, and what can you get for your money compared to five years ago?

Which currencies have benefitted the most from Norway's weak krone?

Norway’s krone has endured a turbulent few years, hitting major lows in 2020 and then fluctuating and returning to similar levels this year and 2024.

The decline in the krone has been linked to several factors, and it looks like the weaker currency is now the new norm.

The real losers in this situation are those living in Norway and those paid in the Norwegian krone.

This is because they suffer something of a ‘double whammy’, whereby the weak krone makes it more expensive to travel, but the weak krone also drives up inflation due to imports becoming more expensive.

Still, the good news is that visitors to Norway, those who are paid in another currency, and people with savings pots abroad are better off.

READ ALSO: How the weak Norwegian krone will affect travel to and from Norway

For example, five years ago 1,000 kroner was equivalent to around 117 dollars, according to historical exchange rate calculators whereas these days 1,000 kroner trades for around 91 dollars.

Due to inflation, 1,000 kroner in 2019 is equivalent to 1,200 kroner in 2024, and 117 dollars is equivalent to 144 dollars. Today, 1,200 kroner trades for around 110 dollars.

When it comes to the euro, you can expect around 86 euros in exchange for 1,000 kroner at current rates.

Similarly, 1,000 kroner was equivalent to 104 euros in 2019. After inflation is accounted for, 104 euros in 2019 equals around 124 euros in 2024. Meanwhile, 1,200 kroner in April 2024 could be exchanged for 103 euros.

Five years ago, you could swap 1,000 kroner for just under 90 British pounds. These days 1,000 kroner only gets you 73 pounds. Inflation means that 90 pounds in 2019 equates to around 110 in today’s money.

When adjusting 1,000 kroner for inflation, 1,200 kroner is equivalent to 88 pounds in today’s money.

These examples highlight how, even after accounting for inflation, Norway’s kroner has weakened against several other currencies.

In 2019, 1,000 kroner was equivalent to 156 Canadian dollars. These days, 1,000 kroner trades for around 125 Canadian dollars.

Five years ago, 1,000 kroner was traded for 164 Australian dollars and 174 New Zealand dollars. In April 2024, 1,000 kroner could be exchanged for 141 Australian dollars and 154 New Zealand dollars.

Norway’s krone has also slipped against currencies in neighbouring countries. Five years ago, the Norwegian krone was more valuable than the Swedish krone. At the time, 1,000 Norwegian kroner could be exchanged for 1,089 Swedish krona.

Fast forward to this year, and 1,000 Norwegian kroner only gets you around 994 Swedish krona.

The Danish kroner has also strengthened against the krone. In 2019, 1,000 Norwegian kroner would get you 777 Danish kroner, compared to 641 Danish kroner today.

Below is a table comparing the amount 1,000 Norwegian kroner could be exchanged for

SHOW COMMENTS