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SWISS TRADITIONS

Dreikönigstag: How does Switzerland celebrate ‘Three Kings Day’

Different parts of Switzerland mark Three Kings Day on January 6th in different ways and it's only a public holiday in certain parts of the country.

Dreikönigstag: How does Switzerland celebrate 'Three Kings Day'
What you need to know about Three King's Day in Switzerland: (Photo by Kenzo TRIBOUILLARD / AFP)

Be royalty for the day: Swiss families mark the end of the festive season by competing against their loved ones for the plastic king. Here’s the story of the Dreikönigstag and its cake – that really isn’t a cake at all!

The Feast of the Three Kings or Epiphany is celebrated by many Swiss each year on January 6th. Though it has become a much-cherished tradition across Switzerland, it is only a recognised public holiday in Ticino, Schwyz, Uri, and some parts of Graubünden.

So, what’s behind the Dreikönigstag?

Historians assume that the Epiphany festival, or Dreikönigstag, has existed in Switzerland since 1311. According to Western belief, Epiphany refers to the three wise men from the who were led to Jesus by the Star of Bethlehem.

January 6th is known as the day they found the boy in Bethlehem. As said by legend, the three kings were called Caspar, Melchior, and Balthasar and Jesus received a gift from each of them: frankincense from Caspar, gold from Melchior and myrrh from Balthazar.

Why celebrate with a cake?

The idea of celebrating this day of the Epiphany with the Epiphany cake, or Dreikönigskuchen (galette des rois in French), has its origins in the Roman Empire. In the Roman Empire there was a feast day on which Saturn, the god of the land, was honoured.

A cake containing a bean was eaten in his honour and whoever found it was hailed as the Bean King. This festival later caught on in other countries and went well with the Epiphany, so the Roman custom was combined with the Christian festival.

How does Switzerland celebrate?

When it comes to the Epiphany cake, Switzerland likes to go all out. In fact, in hardly any other country is the custom of the Epiphany cake as widespread as in Switzerland. On average, 1.5 million cakes are sold annually, which is roughly one cake per household.

The cake’s popularity began to rise in the 1950s when art historian Max Währen helped propel it to fame with the help of the Swiss Bakers and Confectioners’ Association. Today, the cake is still Switzerland’s best-selling specialty confectionary and is no longer only celebrated at home, but also in the office!

What’s the cake made of?

The cake is baked with yeast dough, milk, sultanas and has a round shape. Once ready, a crown is placed in the middle which is then handed to the person who finds a plastic king hiding inside the cake. And as for the reward, the king gets to enjoy a chore-free day that on Dreikönigstag – as is custom with royalty.

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SWISS TRADITIONS

EXPLAINED: Why is Switzerland so famous for watches?

Watches are considered as quintessentially Swiss as chocolate. But how did that become the case?

EXPLAINED: Why is Switzerland so famous for watches?

Switzerland is considered the centre of the global wristwatch trade, with several of the world’s largest and most exclusive manufacturers based there.

However, this was not where the watch trade was born. 

In the 16th century, portable, wearable clocks, usually worn on a chain around the neck, first appeared in the German cities of Nuremberg and Augsburg. 

Both cities were known for precision instruments related to the weapons and surveying trades.

Several advances in metallurgy in these two cities enabled the creation of working, albeit somewhat unreliable, clock movements that could be carried around. 

READ MORE: Cuckoo clocks and Toblerone: The ‘Swiss’ products that are not actually Swiss

Soon, these were luxury items – and in fierce demand across Europe. 

Shortly afterwards, another momentous historical event occurred that would enable Switzerland’s dominance of the watch trade. 

An industry is born

As the Protestant Reformation exploded across Europe, French Protestants – known as Huguenots – were driven from France by the Catholic monarchy. 

Many of these Huguenots crossed to Switzerland and settled in Geneva, bringing their skills as metalworkers and jewellers. 

At this time, the city of Geneva was under the control of the reformer John Calvin and his supporters.

Calvin was a strict and austere man who had forbidden displays of flashy jewellery in the city. Thus, many Huguenots retrained as watchmakers to circumvent the religious laws that were rigorously enforced. 

Necessity breeds innovation, and within decades, the first clunky, inaccurate wearable clocks were replaced by far more advanced, smaller timepieces. 

READ MORE: Geneva watch fetches $21 million at auction

Throughout the 17th century, the pocket watch became incredibly popular, owned in large numbers by the nobility. 

Several large mercantile companies appeared in the 18th century, and the merchant class also began carrying them. 

To meet this surge in demand, timepiece manufacturing spread beyond Geneva to several nearby cantons, such as Neuchâtel and Jura. 

At this time, the country’s oldest still-existing watch manufacturer, Blancpain, was founded in 1735. Breguet, another titan of the watchmaking industry, was founded in 1775.  

The first wristwatch 

By the 19th century, the Swiss clock and timepiece industry had achieved almost total dominance, only rivalled by England and parts of Germany. 

This is due to the development of the etablissage system. Family firms in various villages and towns would be responsible for creating standardised watch parts, which would then be assembled by watch firms in the larger cities. 

Inventing the self-winding mechanism also played a huge role in furthering the influence of Swiss watchmaking. 

Such a system streamlined the production process and meant that watches could consistently be produced without waiting for specific parts to be available.

Many believe that Abraham-Louis Breguet created the first wristwatch in 1810 for Caroline Bonaparte, Queen of Naples and sister of Napoleon.  

READ MORE: Napoleon’s locks to be put in Geneva watches

This led to a fashion trend, and by the mid-19th century, women would wear bracelets that included a timepiece. 

Many new luxury brands, such as Patek Philippe in 1839, emerged to cater to this market. 

Men’s wristwatches would follow later – prompted by military men requiring something to use to time manoeuvres in the field. 

The Swiss watch industry continued to expand throughout the 20th century, weathering the development of quartz movements in Japan and several other threats to its dominance. 

Today’s Swiss watch industry

In 2024, the Swiss watch industry will contribute around 26.5 billion francs to the country’s economy, with just four companies—Rolex, Patek Philippe, Audemars Piguet, and Richard Mille—comprising almost half the market share. 

Around 700 wristwatch makers operate across Switzerland today, catering to luxury and specialist markets. 

Despite competition from other countries, such as Japan and the United States, the country is still viewed as a centre of innovation and excellence. 

READ MORE: Swiss watches rebound to beat the pandemic blues

Many firms emphasise bespoke, hand manufacturing as their strength in creating excellent timepieces. 

This perhaps explains the prices that some Swiss watches can command —some Patek Phillipe models, for example, have sold for more than 20 million euros! 

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