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Reader question: What is Switzerland’s Reka payment system and how do I use it?

The Swiss franc is Switzerland’s official currency and that is not about to change. But the country also has an alternative 'currency'. And no, it is not Bitcoin either.

Reader question: What is Switzerland’s Reka payment system and how do I use it?
You can use Reka money to buy petrol in some stations. Image by andreas160578 from Pixabay

Even if you have been living in Switzerland for a while, you may not have heard of Reka, a “currency” — or more like vouchers — used for holidays, leisure activities, transport, meals, as well as for other purchases.

This is what you should know about it:

This voucher system is maintained by the Swiss Travel Fund (Reka) cooperative. Each voucher (or unit, as it is called in the Reka-land) is worth one franc. Reka checks are banknote-like vouchers issued in denominations of 10 and 50 francs — in other words, worth the equivalent of 10 or 50 francs, respectively. 

However, you will get more bank for each franc, as explained below.

You can keep these vouchers in a Reka account and spend your money with a Reka card — neither the account nor the card has anything in common with traditional banks or credit cards, though they work in a similar way. 

You can access your account via the web portal or by phone and SMS.

How do you open a Reka account in the first place?

There are two simple ways to do this, according to Reka.

One, you first register online and then open an account in the customer portal.

All the information on how to activate your account is there. You will receive a 2-percent discount every time you load your account. Once you have added credit to it for the first time, you will receive the Reka card by post— it works like a regular debit / Bancomat card.

You can also obtain a Reka-Card by showing your Supercard at the customer service in selected Coop sales points (Coop supermarkets, Jumbo and Coop City), where you load it with the desired credit amount.

According to Moneyland consumer portal, “some industry associations and labour unions offer discounted Reka checks as a member benefit. It is also possible to find discounted Reka checks being sold by private individuals on classified sites”.

Additionally, some employers give employees Reka as a bonuses.

“Those worth up to 500 francs do not have to be declared as income,” says consumer experts at Moneyland.

What are some of Reka’s advantages?

The main one is that you will receive a discount every time you shop with the Reka card or vouchers, and can save up to 20 percent on purchases.

Where can you use Reka?

More than 8,500 retail points accept Reka payments.

To make it easier, they are split into three categories:

Reka-Pay, which you can use to pay at Avia, BP, and Coop Pronto service stations, public transport, hotels and camping sites, fitness facilities, and ski schools.

Reka-Lunch, to pay at restaurants, cafés, bakeries, as well as Selecta and Lavazza vending machines.

Reka-Rail. As the name suggests, this can be used for Half-Fare Travelcard, GA Travelcard, tickets for the entire public transport network, and ski lifts and mountain railways.

Are there any disadvantages for this system?

There are a few drawbacks according to experts.

The main one is that Reka money is only accepted in Switzerland and only by a limited number of merchants — about 8,500.

Also, “Reka will not exchange Reka money back into francs, so getting Reka money only makes sense if you already make purchases from Reka partners (if you use public transportation, for example),” says Moneyland. 
 
You can find out more information about how Reka works and what it offers on this site.

READ MORE: EXPLAINED: 8 ways to save money on your groceries in Switzerland

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COST OF LIVING

‘It is deceit’: Are Swiss retailers shortchanging consumers?

You may or may not have noticed it when you shop, but many products in Swiss supermarkets have got smaller, while their price has remained the same. What is this about?

‘It is deceit’: Are Swiss retailers shortchanging consumers?

The simple answer to this question is ‘shrinkflation’, which happens when consumers receive less product for the same price.

These products have ‘shrunk’ either in terms of weight or volume, but the price remains the same.

To be fair, this phenomenon is prevalent in many countries, and not just in Switzerland.

Now a new analysis carried out by a Foundation for Consumer Protection (SKS) jointly with public broadcaster SRF, shows how large Swiss distributors like Migros and Coop play their part in this practice.

Many price increases are so subtle that shoppers may not even notice them, according to SKS head Sara Stalder.

“Retailers like to publicise price reductions, but increases are very well concealed,” she said.

“In the criminal sense it is not fraud, but it is certainly deceit.” 

Size matters

So which products have been hit by shrinkflation? These are just some of the study’s findings:

Kiri cream cheese

A pack has lost weight: from 160 to 144 grammes, to be exact, while its price hasn’t budged, which means an 11-percent price increase.

Margarine

The study focused on the Becel brand, the tub of which is now 25 percent smaller.

However, it costs the same as before — which also translates into an 11-percent price hike.

Frozen fish

Although it still costs the same, a pack of Bordelaise-style fish filet from Findus sold at Manor supermarkets now weighs 400 grammes — 20 grammes less than previously.

Tampax tampons

Instead of 22 tampons per pack, there are now only 20 for the same price, which means consumers now have to pay 10 percent more for this product.

But the shrinkflation phenomenon doesn’t only reduce the size of the product sold in supermarkets; it also means manufacturers resort to using cheaper raw materials to cut costs.

One such example are Milka biscuits, which were previously made with sunflower oil, but now the less expensive palm oil is used in the production process.

This kind of ingredient switch “is common,” Stalder said.

Can consumers do anything to counter shrinkflation?

There is at least one instance where consumers were able to force the manufacturer to backtrack.

A few years ago, Coca-Cola bottles were downsized,  from 500 to 450 millilitres, while the price stayed the same.

Faced with a massive criticism, the company backed down and re-introduced the ‘old’ bottles. 

And retailers can have a say too.

For example, Migros and Coop which, like Manor, also sell Bordelaise fish, adjusted its price downwards when the weight dropped.

“This shows that lower prices are possible,” Stalder said. “Big retailers are more powerful than they pretend. They can negotiate better prices.” 

READ ALSO: What will be cheaper and more expensive in Switzerland in 2024?

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