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COST OF LIVING

Why are Zurich and Geneva among the world’s most expensive cities?

Switzerland’s two largest cities are frequently ranked among Europe’s (and sometimes the world’s) priciest places to live. But what exactly makes them so expensive? We spoke to an expert to find out.

Why are Zurich and Geneva among the world's most expensive cities?
Geneva and Zurich are among Europe's most expensive cities. Photo: Claudio Schwartz on Unsplash

Quite a few studies in recent years have placed both Swiss cities at the top of the “cost of living” rankings. So it’s not really a surprise to anyone that Zurich and Geneva were placed in the top 10 of the most expensive cities in the world, and the two priciest in Europe, in the Economic Intelligence Unit (EIU) Cost of Living 2022 index released last week. 
 
But why exactly do the two cities keep getting these unenviable titles year after year?

The Local put this question to Daniel Dreier, a financial  expert at Moneyland price comparison platform.

He cited several factors why both municipalities are — at least in some cases — more expensive than many others.

Property prices/rents 

“The obvious reason here is supply in relation to demand,” he said.

Geneva especially has a complicated housing market — the tiny canton has suffered from an acute housing shortage for many years, with demand far outstripping supply.

One of the reasons for the shortage of apartments and, consequently high rents, have to do with Geneva’s geography and demographics. The canton is nestled in the southwest corner of the country, where it is wedged between France and Lake Geneva. The land for new constructions is limited, while the demand is growing steadily along with the population.

READ MORE: Why is Geneva’s rent the highest in Switzerland?

Zurich is the largest city in Switzerland. Photo: Pixabay

Zurich is the largest city in Switzerland. Photo: Pixabay

However, Dreier points out that  less expensive options also exist in both cities, and “residents of Zurich and Geneva can access affordable forms of housing, such as housing cooperatives”.

He added: “Low-income residents have access to government housing projects.”

Health insurance premiums
 
This is particularly true in Geneva, which has some of the highest premiums for mandatory health insurance in Switzerland, Dreier said.

“But Zurich also has relatively high health insurance premium,” he noted. “The reason for that is that Switzerland’s health insurance system is based on effective healthcare costs in individual premium regions. Urban dwellers generate higher healthcare costs, partly because of the more extensive healthcare infrastructure.”

READ MORE: EXPLAINED: Why do Swiss healthcare premiums vary so much per canton?

A view of Geneva.

A view of Geneva. Photo by Egor Myznik on Unsplash

High road taxes and car insurance costs.
 
In general, owning a car is more expensive in Zurich and Geneva than in many other parts of Switzerland, according to Dreier.

He  pointed out, however, that while the two cities are known for their high prices, “other costs, such as groceries, public transportation, petrol, childcare, education, and consumer goods, are largely identical to other parts of Switzerland, or cheaper in some cases”.

Also, it is worth noting that Switzerland’s large cities tend to have more subsidised offers for education, sports, culture, etc. than smaller municipalities,” which provides a cushion against the high costs, Dreier added.

Tax differences

From a personal point of view, Dreier made an interesting observation on why parts of life in these cities may not be as pricey as expected. 

“As a resident of Zurich, I personally don’t find [the city] exceptionally expensive compared to other parts of Switzerland,” he said.

“In fact, I live more cheaply here than my friends in a small-town in Bern with the same size family and standard of living, because taxes in Zurich are much lower for our household profile. But obviously a lot depends on your lifestyle.”
 
 

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SHOPPING

REVEALED : Are ‘discount’ supermarkets in Switzerland really cheaper?

Lidl, Aldi and Denner claim their prices beat those of large Swiss retailers. But is this really the case?

REVEALED : Are ‘discount’ supermarkets in Switzerland really cheaper?

Common consumer goods (except one) are typically more expensive in Switzerland than in neighbour countries — sometimes by much.

This includes food.

READ ALSO: Why Switzerland is the most expensive country in Europe

That is especially the case of largest Swiss chains, Migros and Coop, while Denner, Lidl, and Aldi say their food prices are significantly lower.

To find out whether this claim is actually true, journalists from RTS public broadcaster’s consumer programme went shopping in each of these supermarkets. 

They purchased the same 30 products in each of the five supermarkets on the same day, to ensure that the price comparison is as accurate as possible.

Not what you’d expect

In each of the stores, the investigators purchased only the lowest priced items from the supermarkets’ budget lines.

It turned out that most money was spent at Denner, widely considered to be one of the lowest-priced supermarkets.

The total for the 30 items came to 181.67 francs — more than was spent at the country’s more expensive stores, Migros and Coop, where identical basket of goods cost 170.37 and 167.82 francs, respectively.

(That, in itself, is surprising as well, because Migros typically has lower prices than Coop).

As for the other two supermarkets, these purchases cost 166.59 francs at Aldi and 162.05 at Lidl.

So the difference in price between Migros and Coop versus Aldi and Lidl is minimal. But what is even more surprising is that the cost of groceries at ‘cheap’ Denner is actually highest of the lot, by between 11 and nearly 20 francs.

Migros and Coop performed quite well in the comparison survey because most of the items purchased in those stores came from their budget lines, M-Budget and Prix-Garantie, respectively, both of which were introduced to compete with Aldi and Lidl.

But how important is price? Patrick Krauskopf, a professor of anti-trust law, told RTS: “German, French, English, Spanish and American consumers pay a lot of attention to price. In Switzerland, consumers place more emphasis on quality of service. Price is almost secondary.

“Distributors have realised this and have stopped competing fiercely on price.”

Big versus small

While this particular analysis focused on supermarket chains, another survey, conducted at the end of 2023, looked at prices in small grocery shops. 

Common logic has it that it is cheaper to shop in supermarkets than a local corner store, because big retailers purchase products in large quantities, which means lower prices for consumers.

However, prices in some local shops were found to be “up to 30 percent cheaper than Migros and Coop.” 

The reason is that in order to cut costs, small grocers may buy their products from the most cost-effective suppliers, a tactic which includes importing some items.

Another reason for lower prices is that unlike major supermarkets, which ‘pretty up’ their stores for better presentation of products, these small retailers are ‘no-frill’ shops. This means little money is invested in décor, so there are no extra costs to pass on to consumers.

 READ ALSO: Why it might be cheaper to avoid the big supermarkets in Switzerland
 

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