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Prisjakt: This year’s Black Friday offers in Norway were worse than usual

This year's Black Friday offers in Norway were worse than last year, Prisjakt's overview shows.

Black Friday sale
The average discount on the best offers in online stores this year was lower than in 2021. Photo by Artem Beliaikin / Unsplash

“The average discount on the best offers in online stores was lower than last year, and the proportion of offers that appeared to be better than they really were increased sharply,” Prisjakt’s manager for Norway, Christoffer Reina, stated, according to news bureau NTB.

Prisjakt is a price and product comparison service.

They had expected better offers due to full inventories and weakened purchasing power among Norwegian consumers.

The proportion of offers that increased in price up to 30 days before Black Friday, and were then reduced on Black Friday, was also significantly higher than last year – 12 percent compared to 7 percent in 2021.

Bad deals

Reina said he was surprised by the numbers. Over half of the products that the comparison service monitors had a higher price on Black Friday than they had earlier this year.

Despite this fact, it seems that Norwegians shopped a lot. The payment service Klarna recorded a sales increase of 18 percent compared to last year. Between a third and a half of all online shopping in the Nordics is processed through Klarna’s service.

“Already in the first hour after midnight on Black Friday, we had more people shopping online than last year. It picked up throughout the day and increased sharply in the last hour before midnight yesterday,” marketing director in Klarna Norway, Thomas Elvestad, said.

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COST OF LIVING

Cost of living: What are Norway’s best comparison sites for saving cash

With inflation pushing up the prices of most consumer products, people living in Norway are increasingly resorting to using comparison sites to make sure they get good deals – or at least that they don't get ripped off.

Cost of living: What are Norway's best comparison sites for saving cash

The cost of living crisis is exerting significant pressure on the personal finances of most Norwegian households.

According to a recent survey carried out by Norstat for the Boston Consulting Group’s (BCG) Oslo office, 70 percent of Norwegians are worried about their personal finances.

Furthermore, 77 percent say they will likely be able to afford to spend even less in the future as prices continue to rise.

The inflationary pressure in Norway has made comparison sites, which help users compare deals and save cash, more popular than ever.

In this article, we will go through some of the best comparison sites you should use in Norway if you want to save money.

Prisjakt

The price comparison site prisjakt.no is likely the most popular – and biggest – site of this sort in Norway.

Prisjakt.no enables consumers to compare product and service prices between a number of online stores so that they know they’re not paying more than they need to.

The site shows the lowest prices at the top of its product pages, as it is not possible for stores to pay to get a better position on Prisjakt – which is a nice consumer-oriented guarantee.

Along with price comparisons, you can also find other helpful information, including shipping costs and stock status, the price history of products, and reviews.

You can also get notified when the price is reduced or when a store receives a new product in stock, which can be a great timesaver.

Things to look out for: When it comes to the downsides, some consumers complain that the company is too strict when it comes to managing store reviews – especially critical ones.

Prisguiden

While Prisjakt is often considered the top comparison site in Norway, Prisguiden is a close second and is generally considered its leading competitor.

This price comparison site has been helping Norwegian consumers find great offers for more than 20 years. They cover around 700 stores and have 9 million products from 1,200 product categories on the site.

Prisguiden offers standard options such as price alerts, product price history, and a comprehensive page with the top deals of the day and week.

Things to look out for: Some users of the site claim that the number of stores included in the overview does not enable consumers to find the best offers, while others believe the search results include too many foreign stores and suspicious sites.

Kelkoo

Founded in 2000, Kelkoo is a shopping portal that helps users search through millions of products from hundreds of online stores in order to reach a more informed purchase decision.

The portal checks product data and prices from the online stores it covers several times a day and updates its result pages.

It offers thousands of trusted brands such as Apple, Sony, Philips, Microsoft, Nike, Adidas, Bosch, and Miele, as well as Norwegian household names such as Elkjøp.no, XXL.no, G-PORT / G-MAX.no, Jernia.no, and Megaflis.no.

Things to look out for: Note that the search results are not too extensive at times, and it might not be apparent which store is based in Norway and which isn’t at first glance (you’ll need to visit the pages Kelkoo.no recommends in the search results to find out).

Finansportalen

If you want to compare banking, financial, and insurance services, then Finansportalen.no is the place for you.

Finansportalen is a service offered by the Norwegian Consumer Council, which aims to give consumers the power and option to make good choices in the financial services market.

The portal offers a number of digital tools that help consumers compare banking, pension, insurance, and investment products.

Mattilbud

Sometimes shopping around is the only surefire way to save some cash. However, with all the legwork involved, it may not feel like it’s worth it.

Luckily, Norway’s Mattilbud app lets you collate and compare all the offers currently available in all of Norway’s major supermarkets.

The app shows you all the offers available in the supermarkets in your local area. Mattilbud includes prices and offers from Meny, Joker, REMA 1000, Bunnpris, Matkroken, Kiwi, Spar, Coop Prix, Coop Mega, Coop Marked, Obs, Extra and Europris.

Strømpris

Strømpris.no is another free service offered by the Norwegian Consumer Council. The site makes comparing prices and finding better electricity deals easier.

The comparison service is based on mandatory reporting from the power companies based on Norwegian regulations on reporting for power supply agreements.

That means that the companies are obliged to report their agreements to Strømpris.no by themselves.

FINN

While it’s not exactly a price comparison site, FINN.no is Norway’s biggest online marketplace. It has been on the market for roughly 23 years, and it is one of the most popular websites in the country.

According to the company’s website, on average, Norwegian spends an average of 30 hours on the site every year.

The site has a huge second-hand market, and on a typical day, there are around 300,000 listings and ads available on Finn.no at any given time. That means you’ll often find good deals on FINN – regardless of whether you are buying or selling.

Things to look out for: As is the case with most online marketplace platforms, there are also shady individuals using the site. Exercise common sense and be cautious before you commit to buying or selling anything on FINN. If something sounds too good to be true, it probably is.

If you’re interested in second-hand deals, you might want to read The Local’s guide on how to buy second-hand and save money in Norway

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