At a time when purchasing power has never been so central to French people’s concerns, French daily Le Parisien has compiled a list of towns and cities where your money will go the furthest.

In order to produce this ranking, Le Parisien compiled the average salary in each location and then looked at the price of the average supermarket shop, the cost of transport (fuel as well as public transport), property prices (to buy or rent), property tax rates and the cost of a cinema ticket. 

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And it turns out smaller is better.

Of the 96 towns and cities tested, Niort, in the département of Deux-Sèvres in south west France (population around 60,000) came top,

Laval, in Mayenne (population around 50,000) was third; Saint-Brieuc, in the Brittany département of Côtes-d’Armor (population around 45,000), was 8th, and Rodez, down in the southern département of Aveyron (pop: c 25,000) was 10th.

The 20 most wallet-friendly towns in France are:

1. Niort
2. Châteauroux
3. Laval
4. Nevers
5. Belfort
6. Chaumont
7. Épinal
8. Saint-Brieuc
9. Saint-Étienne
10. Rodez
11. Châlons-en-Champagne
12. Quimper
13. Arras
14. Foix
15. Poitiers
16. Le Mans
17. Colmar
18. Montauban
19. Bourg-en-Bresse
20. Nantes

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Niort gains, the study found, in part because it has offered free local public transport since 2017 - a policy that other towns that rank well also implement, including second-placed Châteauroux (Indre), Bourg-en-Bresse (Ain, 24th) and Gap (Hautes-Alpes, 63rd).

For various reasons, including infrastructure, offering free public transport that meets higher levels of demand in larger cities is unviable, the report said. 

In fact, France’s larger cities are noticeably low in Le Parisien’s rankings. Lyon stumbled on to the list in 58th, Paris in 77th, Marseille 84th, and Montpellier 90th. Nantes, coming in 20th, is the only ‘large city’ representative in the top 20.

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The report stated that, despite salaries being little higher than average in larger conurbations, people also pay more for shopping, public transport, movie tickets, and housing.

The survey found that, on the whole, your euro goes further in the west of the country - where supermarkets are cheaper, and towns aren’t too congested, while the cost of a tank of fuel is lower, as are - researchers discovered - the more abstract costs, such as insurance, for the same level of service as elsewhere.

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Eastern France, the study found, benefited from relatively cheap property prices - offering more bang for a house-buying buck than the expensive ‘coastal bounce’-affected south or the Ile-de-France region, which orbits the cost-of-living singularity that is Paris.