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SHOPPING

COMPARED: Which supermarket is best in Austria?

Not all supermarkets in Austria are the same and, depending on your needs, some will be better for you than others. Here’s a useful comparison to help you get started.

COMPARED: Which supermarket is best in Austria?
Whether you're looking for bargains or international foods, there is a supermarket to meet your needs in Austria. (Photo by Matheus Cenali / Pexels)

Like many other European countries, Austria is home to several different supermarket chains – all offering varying levels of affordable products, international foods and local produce.

But if you’re new to the country, or even just evaluating your spending habits, it can be hard to know which supermarket is best for you.

To help you get started, here’s an overview of the most common supermarkets in Austria and what they offer.

READ ALSO: Cost of living: Why glühwein costs more at Vienna Christmas markets this year

Spar

The Dutch-owned supermarket chain is the biggest in Austria with more than 1,500 shops across the country. 

Spar has a range of in-store brands, but the most notable are Spar Premium, S-Budget (for price-conscious shoppers) and Spar Free From for lactose and gluten-free products.

Interspar is the hypermarket version of Spar stores, followed by Eurospar that offers a wide selection of food and drink. Then there is Spar Gourmet, which is a “lifestyle supermarket” in Vienna and the surrounding area that stocks high-end items alongside the usual selection of basics.

Also, on a national level, Spar partners with food waste reduction company Too Good To Go. This means users of the Too Good To Go app can pick up food that would otherwise go to waste from Spar, Eurospar and some Interspar stores.

And if you like to get a bargain, you can collect tokens when you shop at Spar to save up to 20 percent off future purchases.

Billa

Billa has more than 1,000 stores across Austria and can be found in most towns and cities. It is easy to spot with its bright yellow and red branding and is known for stocking international and regional produce.

In-store own brands include Ja! Naturlich for organic products, Clever for budget prices and Wegenstein for award-winning Austrian wines. 

READ NEXT: Which Austrian cheeses are protected foods and why?

Billa operates the larger Billa Plus stores (formerly known as Merkur) in some locations, as well as an online shop for click and collect orders. Billa Plus offers even more regional products than the regular Billa shops and promises more price reductions as a result.

All stores have a bakery, a meat counter, a fish counter, take away coffee and freshly squeezed orange juice.

Plus, with the jö Bonus Club customers can collect one point for every Euro spent in Billa and Billa Plus, as well as at partner stores such as Libro, Bipa, Pagro Diskont and OMV.

Austrian supermarket Billa, part of the Rewe group. Photo: Creative commons, Von Rewe Group – Eigenes Werk, CC BY-SA

Hofer

If you want to reduce how much you spend on food every month, then head to Hofer.

Hofer is basically the German brand Aldi but with a different name for the Austrian market. It sells cheaper, lesser known brands that Aldi is famous for, as well as some fresh Austrian produce. 

Hofer doesn’t have the same perks as other supermarkets like a cafe or a specialised butchers’ counter, but it does have the Backbox in-store bakery and the 100% aus Österreich (100% from Austria) meat range. It also has a range of weekly special offers, which vary from store to store.

But a word of warning: be prepared to pack your bags quickly in Hofer. The check-out assistants don’t mess around and often whizz products through the tills incredibly fast.

FOR MEMBERS: EXPLAINED: 10 ways to save money on your groceries in Austria

MPreis

MPreis has more than 250 stores and is one of the main supermarkets in Tyrol. The independent chain works with around 250 regional suppliers and is a proud stockist of Tyrolean meat, cheese and vegetables, as well hundreds of organic products.

The quality of food products in MPreis is high and the stores are pleasant to visit, but prices for most other products can be higher than other stores. The international food section is also often limited, although this has been improving in recent years.

However, the Therese Mölk bakery delivers high-quality bread and baked goods, and the Nature Fair brand ensures customers know where their meat is coming from with a focus on animal welfare. And you can’t beat MPreis for a wide selection of regional products from the Alps. 

Additionally, MPreis has a selection of special offers in the online shop, like household items, children’s games and outdoor gear.

Prosi

Prosi is an international supermarket specialising in Asian, African and Latin American food – the largest of its type in Austria. Products include spices, rice, drinks, seafood and vegetables, as well as some British products like PG Tips teabags.

The company is based in Vienna on Wimbergergasse in Neubau but also has an online shop with free delivery throughout Austria for orders over €99. 

Other brands in the Prosi group include an Indian restaurant, a cosmetic and hair world, cooking classes, apartments, an exotic festival and a charity to support developing communities around the world.

READ ALSO: How did the Wiener Schnitzel become an Austrian icon?

MaranVEGAN

MaranVEGAN – Austria’s first vegan supermarket – opened on Stumpergasse in Vienna’s sixth district in 2013. The store was set up by a husband and wife team who decided to return to the world of entrepreneurship after realising retirement was too quiet.

Shoppers at MaranVEGAN can choose from over 4,000 products, including fresh fruit and vegetables, drinks and hygiene products. Plus, there is an in-store bistro with a changing weekly menu.

Customers can also take advantage of the MaranVEGAN loyalty card and save two percent on all items.

Unimarkt

Unimarkt is a franchised cooperative of supermarkets. There are just 129 Unimarkt stores in Austria, with shops mostly found in Upper Austria, Styria, Salzburg and Lower Austria.

The stores stock the Jeden Tag range for low-cost shopping, Alnatura for organic food and UNIpur for family-friendly Austrian products.

Customers like that Unimarkt is an alternative option to spending money at the big supermarket chains and there is also the PAYBACK loyalty card to collect points.

Last year, Unimarkt was bought by entrepreneur Andreas Haider who plans to go up against market leaders Spar and Billa by expanding the number of Unimarkt stores across the country.

Penny Markt

Penny Markt is a discount German supermarket chain with many locations in the east of Austria, although none in the western states of Tyrol and Vorarlberg.

Customers can sample a variety of in-store brands, such as the cheap and cheerful Penny range, Echt Bio! (organic products) and Ich bin Österreich for regional food. And if you really want to save money then look out for the weekly Supaaa! deals where you can save up to 50 percent.

Additionally, Penny has a new online pre-order service for the in-store Fleischhauer (butcher).

Penny also participates in the jö Bonus Club scheme (like Billa) so you can collect points to spend at Penny or partners stores and save even more money.

Member comments

  1. No mention of Lidl Österreich ? I shop there sometimes because it is just across the street. I have not really compared prices to Billa much, but like Hofer, the checkouts move people through pretty quickly.

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For members

COST OF LIVING

Grocery shopping in Austria: How much could you save by switching chains?

With food prices rising in Austria the weekly grocery shopping bill has become more of a burden on households but is there anything to be saved by switching chains? David Everson-Baltas crunched the numbers.

Grocery shopping in Austria: How much could you save by switching chains?

All over the world, people are having to deal with what seems like a barrage of unending economic uncertainty and soaring prices, but Austria in particular has been grappling with some of the highest inflation rates in Europe.

Quite understandably, our initial reaction to out-of-control price hikes tends to focus on one thing: earning more money. But in our efforts to manage our money more diligently, we often forget that our choices as consumers can have just as significant an impact on our bank balances.

Where you shop for groceries is one such choice, and with inflation pushing up food prices by as much as 30 percent, you can make regular and sizeable savings simply by being more selective in where you shop.

Since the beginning of 2023, after seeing a pack of tri-colour peppers at an eye-watering €3.99, I have been making a concerted effort to reduce my household food expenses by thinking more carefully about where I shop, and in doing so have made some considerable savings.

To help you make more informed shopping decisions, I have recently conducted a price comparison of essential food shops across three major supermarket chains in Austria.

READ ALSO: Everything you need to know about supermarkets in Austria

The three supermarkets:

As a resident of Austria, you will likely be familiar with the market chains: Spar, Billa and Hofer.  Outlets for all three companies can be found throughout Austria, yet they differ substantially in their prices and respective reputations for variety, quality, and promotional offers.

Spar: Der österreichische Supermarkt in Ihrer Nähe! (The Austrian supermarket near you)

With over 1,500 locations across the country, Spar is central to the Austrian food shop. Whether you’re in Vienna, Vorarlberg, or an out-of-the-way mountain village, the chances are there is, indeed, a spar store “near you”.

Tomatoes

Image by M. from Pixabay.

Particularly in the case of its larger INTERSPAR stores, the Dutch supermarket chain offers a much wider choice of products compared to Billa and Hofer, and with the introduction of its new app, shoppers can now get immediate access to a limited number of 25 percent off discounts for their most expensive items.

Billa: A portmanteau of “billiger Laden” (cheap shop)

Billa, with over 1,000 outlets in Austria, has been serving Austrians since 1953, offering a diverse range of products to meet their daily requirements. The chain often includes 25 percent off discount stickers in their mail-marketing brochures, so shoppers can enjoy regular savings on their most expensive purchases.

This, coupled with its loyalty card scheme , makes it a popular choice for those who like big promotions and exclusive offers.

Hofer: Da bin ich mir sicher (I’m sure)

Hofer, known in some parts of the world as Aldi, has revolutionized the food shopping experience with its commitment to affordability. With over 500 locations across Austria, Hofer has become synonymous with budget-friendly shopping. This discount supermarket offers no-frills shopping, focusing on the essentials with an albeit smaller range of products.

The results:

Having compiled a shopping list of general food staples and essentials, I took to the shops to see which would cause the least amount of damage to my budget. It should be noted that the products across Spar, Billa and Hofer are often from independent producers and don’t always share the same brand, so in order to maintain a fair comparison, items were compared according to quality and price level i.e., store brand bio products were always compared with other store brand bio products, as were budget brand items.

Below is the list of items that were compared across the three stores:

*Onions (1kg)

Peppers (x1)

Midi vine tomatoes (1kg)

Potatoes (1kg),

Bananas (1kg)

Apples (1kg)

*Eggs (10x L)

Butter (250g)

Full-fat Milk (1l)

Chicken (1kg)

*Olive oil (750ml)

Flour (1kg)

Sugar (1kg)

Bread roll (Kaisersemmel x1)

*Sausages (240g)

Cheese (175g)

*Adjustments in price were made to items sold in different weights or quantities.

The total bill for each shop came to:

Spar: €76,06

Billa: €76,86

Hofer: €67,79

So, there you have it. Of the three, Hofer emerges as the more economical choice with prices over 10 percent cheaper on average than those of its rivals.

But as you’ll by now be aware, each shop has its own benefits and drawbacks, and price alone might not be the sole determinant for where you decide to shop.

Which Austrian chain is best to shop in?

Image by Alexa from Pixabay

Things to consider:

No single shop provides everything: It’s crucial to note that the above comparison does not factor in the various promotional offers and discount schemes unique to each store, nor does it account for our individual tastes in choice and quality. To maximise your savings, I encourage you to take full advantage of Billa and Spar’s 25 percent off stickers, using them for items not available at Hofer or when they offer a better deal.

READ ALSO: Where to find international food in Austria 

Distance: Living in Vienna, I am fortunate enough to have all three stores within walking distance of my home, though I understand this to be the exception rather than the rule. That being said, with Hofer being the farthest of the three, I’m still forced to give up more of my time in order to benefit from the lower costs. The optimists among you may, however, join me in viewing this longer trek to the shop as an opportunity for exercise. Consider your new trip to Hofer as a means of improving both your physical and financial health.

Quality: Having shopped at all three chains for more than five years, I’ve found no substantial differences in the quality of their products, especially when it comes to essential food items. Given the significantly lower prices Hofer has to offer, any shopper who prefers Billa and Spar products may still be inclined to overlook certain drops in quality in order to save money.

Keep up-to-date: To aid consumers in battling rising food prices, the ÖVP Minister of Economic Affairs Martin Kocher has proposed a law mandating all major supermarkets to publish their food prices on comparison platforms. While they don’t yet provide a fully comprehensive list of every store’s pricing, you can compare many of your shopping list items already at https://www.supermarkt.at/.

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