Black Friday in Spain: What you should be aware of

Here's what you need to know about the Black Friday sales in Spain in 2022, from when they start to which retailers are offering discounts and why the sales aren't always as good as they're made out to be.

Black Friday in Spain: What you should be aware of
Many shops in Spain put the prices of their products up before Black Friday, so that the discounts they then apply aren't really bargains for shoppers. (Photo by GABRIEL BOUYS / AFP)

Black Friday is the day when some of Spain’s biggest retailers hold huge sales and give massive discounts (or so they claim) in the run-up to the start of the Christmas shopping season.

The tradition originated in the US as it was held the day after Thanksgiving.

READ ALSO: Where Americans can celebrate Thanksgiving

While Spain doesn’t generally celebrate the American Thanksgiving holiday, it does however go in for Black Friday in a big way, along with many other countries around the world.

Spain began getting in on the Black Friday action in 2011 when the regulations on promotions and sales changed.

When is Black Friday?

This year, Black Friday will be held on Friday November 25th, but many companies and online retailers decide to hold sales throughout the month or even extend them for a whole week instead of just one day.

For example, tech store MediaMarkt began giving discounts on November 1st and will continue its sales until November 30th, while Mr. Wonderful began its discounts early too on November 18th.

Inditex group (which includes clothes stores Zara, Pull & Bear, Massimo Dutti, Bershka, Oysho and Stradivarious) will publish their discounts online on Thursday November 24th.

Many stores will also extend their offers until Monday November 28th, which has become known as Cyber Monday. On this day, more tech companies and online retailers will be offering discounts too.

What will there be discounts on?

There will be Black Friday sales in Spain on everything from fashion and beauty to sports equipment, homeware and technology, among others.

Businesses are also allowing the return periods to be extended until January 6th 2023 or even into February, so that people can start their Christmas shopping early.

Spanish stores such as Mango, Zara and El Corte Inglés will all be having sales, as well as international and online retailers such as Amazon and Primark.

Swedish furniture giant Ikea will be doing something a little different this year, having a Green Friday where they’ll buy back some of your old furniture. 

According to a study by online marketing company Webloyalty, it is expected that online spending will grow by 25 percent compared to 2021, despite the rise in the cost of living and the financial squeeze many are experiencing.

Are Black Friday sales in Spain really that good?

Research conducted by Spanish consumer watchdog OCU over the past seven years has proven that many shops put the prices of their products up before Black Friday, so that the discounts they then apply aren’t really bargains for shoppers, but businesses get to capitalise on the shopping frenzy. 

In 2021, OCU spent 30 days writing down prices for almost 17,000 products in 52 stores. Almost a third of them rose in price (32.5 percent of the products), 11.8 percent of which cost less in the week of Black Friday. Overall, an average price rise of 3.3 percent was calculated.

There’s even a Twitter hastag #timofertasBF ( abit like ‘ripofferBF’) where user post the products that claim to be on discount but really aren’t.

Therefore, when it comes to big purchases in particular, make sure that you’re familiar with the average price of the product before Black Friday by comparing prices online. That should help you to ascertain whether you’re actually getting a good offer. 

If it’s a top-of-the-range product that’s just been released, don’t expect it to be on sale, and if it is, you should be suspicious.

Watch out for Black Friday scams

Be aware that while Black Friday can mean some great bargains, it’s also a day that brings out scammers and people who are waiting to steal your personal details.

In the past, there have been situations where second-hand items never arrive, the setup of fake online stores and discounts that contain malware.

You should particularly look out for phishing scams, where people try to steal your identity or personal details and fraudulent text messages.

Experts agree that there are several ways to protect yourself against potential Black Friday fraudsters including avoiding suspicious links or online shops you’re not aware of, using only official websites, creating strong passwords, not trusting any discounts that seem way too good to be true and using online security software.

Member comments

Log in here to leave a comment.
Become a Member to leave a comment.


Bono Digital: How to get Spain’s €240 home internet subsidy

The Spanish government has launched a €240 handout to help the most vulnerable pay their internet and phone bills. Here's everything you need to know, from who is eligible to how to apply.

Bono Digital: How to get Spain's €240 home internet subsidy

When the pandemic hit, it opened up the possibility for thousands across Spain to work remotely. However, it also highlighted a significant issue: the fact that thousands across the country don’t have a good internet connection with a sufficient data plan to fulfil their needs.

This issue doesn’t only affect workers. As children get older they need the internet more and more to complete their school work and do research for projects. Recent studies have found that students those who don’t have as much access to the internet are at a great disadvantage compared to their classmates who do. 

To help combat the effects of this, the Spanish government has launched a raft of measures and financial handouts to help people pay their internet and phone bills, referred to as el bono digital.

How does it work?

Each region in Spain is in charge of issuing the aid to those who need it. You will be able to get up to a maximum of €240 which is distributed throughout the year, meaning you can get €20 a month to help you pay your internet and phone bills.

The idea is that with this help, everyone should be able to afford access to 5G and broadband networks.

READ ALSO – EXPLAINED: Andalusia’s new €5,000 aid package for self-employed workers


Who is eligible?

Those who can benefit from the handout are those considered to be in a vulnerable situation. The exact definition of this, however, is set out by each region, meaning that it could be different, depending on where you live.  

For most regions, this includes those who receive the minimum vital income, those who earn below a certain amount, as well as other requisites.

As well as being in a financially vulnerable situation, you must be signed up to one of the phone and internet companies that have agreed to this scheme with the Ministry of Economic Affairs and Digital Transition.  

READ ALSO: The help that self-employed in Spain can apply for in 2023

You can find out which companies these are by looking at the Autonomous Registry of Operators-Collaborators. This again varies between each region. For example, if you live in Madrid, you must be signed up to either Lowi or O2

For now, you must live in one of the regions that has opened the registration process. These are Aragón, Navarra, La Rioja, Castilla-La Mancha, the Basque Country, Valencia, Cantabria, Madrid, the Balearic Islands, Murcia, Extremadura, Galicia and the Canary Islands.  

For all other regions – Andalusia, Catalonia, Castilla y León, Asturias – you must wait, as registration details haven’t yet been released.  

How do I apply?

If you meet the requirements set out by your region, you will need to fill out an application form. Each region has its own and we have listed the links for each one that is open below.  

Each region also has its own deadline for applying so you must look carefully and make sure you meet it. It’s worth noting that the deadline for some regions has already passed and applications are now closed.  

READ ALSO: 17 essential articles that will help you save lots of money in Spain

Unfortunately, the deadline has already passed for those in Valencia, Castilla-La Mancha and Extremadura however, many other regions have deadlines coming up in October, November and December.  

For each region, you will also need to present copies of documents and information such as NIE, residency card, tax returns, pay slips etc. 

Balearic Islands

Those who live in the Balearic Islands can find out more on the government website and the deadline for applying is September 30th 2023.


Those in Madrid can apply on the following website and the deadline is October 31st 2023.  


If you live in Murcia can find out more on the official website and have until November 30th 2023 to apply.   

Canary Islands

Those in the Canary Islands can apply by visiting this government site and have until October 3st, 2023. 


If you live in Galicia you can find out more and apply on the official site. The deadline is November 15th 2023.

La Rioja

For La Rioja you can find out more and apply on the government site. You have until October 31st, 2023. 

Basque Country

In the Basque Country, you can find out about the requisites and apply on the following site. The deadline is 31st December 2023.  


You can apply between November 18th and December 31st, 2023. Find out more on the government website


If you live here, you can find more details on the official site and the deadline is November 30th 2023.  


If you live in Cantabria need to be quick as the deadline is September 29th, 2023 and you can apply on the following site