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Black Friday in Spain: What you should be aware of

Here's what you need to know about the Black Friday sales in Spain in 2022, from when they start to which retailers are offering discounts and why the sales aren't always as good as they're made out to be.

Black Friday in Spain: What you should be aware of
Many shops in Spain put the prices of their products up before Black Friday, so that the discounts they then apply aren't really bargains for shoppers. (Photo by GABRIEL BOUYS / AFP)

Black Friday is the day when some of Spain’s biggest retailers hold huge sales and give massive discounts (or so they claim) in the run-up to the start of the Christmas shopping season.

The tradition originated in the US as it was held the day after Thanksgiving.

READ ALSO: Where Americans can celebrate Thanksgiving

While Spain doesn’t generally celebrate the American Thanksgiving holiday, it does however go in for Black Friday in a big way, along with many other countries around the world.

Spain began getting in on the Black Friday action in 2011 when the regulations on promotions and sales changed.

When is Black Friday?

This year, Black Friday will be held on Friday November 25th, but many companies and online retailers decide to hold sales throughout the month or even extend them for a whole week instead of just one day.

For example, tech store MediaMarkt began giving discounts on November 1st and will continue its sales until November 30th, while Mr. Wonderful began its discounts early too on November 18th.

Inditex group (which includes clothes stores Zara, Pull & Bear, Massimo Dutti, Bershka, Oysho and Stradivarious) will publish their discounts online on Thursday November 24th.

Many stores will also extend their offers until Monday November 28th, which has become known as Cyber Monday. On this day, more tech companies and online retailers will be offering discounts too.

What will there be discounts on?

There will be Black Friday sales in Spain on everything from fashion and beauty to sports equipment, homeware and technology, among others.

Businesses are also allowing the return periods to be extended until January 6th 2023 or even into February, so that people can start their Christmas shopping early.

Spanish stores such as Mango, Zara and El Corte Inglés will all be having sales, as well as international and online retailers such as Amazon and Primark.

Swedish furniture giant Ikea will be doing something a little different this year, having a Green Friday where they’ll buy back some of your old furniture. 

According to a study by online marketing company Webloyalty, it is expected that online spending will grow by 25 percent compared to 2021, despite the rise in the cost of living and the financial squeeze many are experiencing.

Are Black Friday sales in Spain really that good?

Research conducted by Spanish consumer watchdog OCU over the past seven years has proven that many shops put the prices of their products up before Black Friday, so that the discounts they then apply aren’t really bargains for shoppers, but businesses get to capitalise on the shopping frenzy. 

In 2021, OCU spent 30 days writing down prices for almost 17,000 products in 52 stores. Almost a third of them rose in price (32.5 percent of the products), 11.8 percent of which cost less in the week of Black Friday. Overall, an average price rise of 3.3 percent was calculated.

There’s even a Twitter hastag #timofertasBF ( abit like ‘ripofferBF’) where user post the products that claim to be on discount but really aren’t.

Therefore, when it comes to big purchases in particular, make sure that you’re familiar with the average price of the product before Black Friday by comparing prices online. That should help you to ascertain whether you’re actually getting a good offer. 

If it’s a top-of-the-range product that’s just been released, don’t expect it to be on sale, and if it is, you should be suspicious.

Watch out for Black Friday scams

Be aware that while Black Friday can mean some great bargains, it’s also a day that brings out scammers and people who are waiting to steal your personal details.

In the past, there have been situations where second-hand items never arrive, the setup of fake online stores and discounts that contain malware.

You should particularly look out for phishing scams, where people try to steal your identity or personal details and fraudulent text messages.

Experts agree that there are several ways to protect yourself against potential Black Friday fraudsters including avoiding suspicious links or online shops you’re not aware of, using only official websites, creating strong passwords, not trusting any discounts that seem way too good to be true and using online security software.

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LIFE IN SPAIN

The Spanish cleaning products that British households love

The British love Spain for its great weather, beautiful beaches, vibrant culture and fantastic cuisine, but now they have fallen in love with its cleaning products too.

The Spanish cleaning products that British households love

From detergents and air fresheners to window cleaners and floor cleaners, Spanish brands have found a unique niche in the UK.  

The realisation began when a Spanish resident of the United Kingdom  – @La_exquis tweeted her surprise at discovering the British obsession with Spanish cleaning products and it went viral.  

The thread included pictures of adverts for Spanish cleaning products in the UK, gift baskets of Spanish cleaning products and websites dedicated to selling only cleaning fluids from Brit’s favourite holiday destination.  

Many of the outlets selling the brands said that UK customers loved the scents of the Spanish cleaning brands and one even claimed that it “transports you back to a sunny villa in Spain”.

Brands such as Nenuco, Asevi and 3 Brujas were found to be some of the best-loved products in the UK, but the craze didn’t just stretch to cleaning labels. Many body care companies such as Heno de Pravia and Don Algodón had also found a fan base among the Brits. 

A quick search on Google comes up with a multitude of British pages dedicated to the sale of Spanish fabric softeners, floor cleaners, window cleaners and air fresheners, such as The Little Spanish Cleaning Company and Spanish Cleaning Products UK. Some products can even be found on the Amazon UK site.  

But they are not only sold through web pages, Instagram is also pushing these items with many people buying directly from accounts. 

“The products are obviously expensive due to Brexit” the user commented on Twitter.  

In fact, when making a comparison between the prices of these items, the difference is astonishing.  

Nenuco cologne, one of the most successful products in the UK, costs more than triple the price of a 600ml bottle sold in Spain.

In Spain, it costs just €2.65 while in the UK the same bottle is €11.21, but fans still seem willing to pay for a little slice of Spanish zing.

“It smells exactly like vacations in Spain when I was little,” wrote a user in one of the product reviews, summing up one of the reasons for the products’ success in Blighty. 

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