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COST OF LIVING

EXPLAINED: 8 ways to save money on your groceries in Switzerland

With the cost of living going up, many of us are thinking of ways to spend a little less. Here are some tips on how you can save money when grocery shopping in Switzerland.

Shop in season to save money when it comes to fruit and vegetables.
Shop in season to save money when it comes to fruit and vegetables. Photo by Sharon Pittaway on Unsplash

Think about the supermarket where you shop

A lot of the time, food items cost a similar amount in different shops. But there are many items that are available at much lower prices than the competition. Discounters like Denner, Aldi and Lidl offer some products at a much cheaper price than the two largest retailers Coop and Migros. You can check out the articles below to compare prices. 

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Buy products in season

Purchasing fruit and vegetables is less expensive when they are in season. That’s because the products don’t have to be kept in cold storage in the same way, which thanks to the current high energy prices incurs high costs that are then passed onto the customer. So going for produce that is naturally abundant at the time of year can really pay off. 

At the moment, vegetables such as kale, pumpkins, squashes, leaks and cabbages are in season, but you can refer to an online Saisonkalendar (season calendar), such as this one, to keep an eye on which fruits and veggies are in season at different times of the year.

Opt for cheaper products

Instead of entrecôte or fillet of beef, try a cervelat or minced meat. Vegetables are also cheaper than meat, so you could go for more ‘meat-free’ days.

You can also save by buying low-price or own-brand products (for example, Prix Garantie from Coop or M-Budget from Migros). For some items, the price differences between cheap products, own brands and brand-name products are small, but for others they are bigger.

READ MORE: Pasta up by 13 percent: How food and energy prices in Switzerland are rising

Many common products are now more expensive. Image by Alexa from Pixabay

Look out for discount stickers and special offers

Discount stickers are an easy way to save money when shopping for groceries in Switzerland. All the major retailers like Migros, Coop, Denner, Aldi Suisse and Lidl reduce the prices of many food products shortly before their expiry date. The discounts are marked on the products (usually with a red or orange sticker) and often range from 25 to 50 percent below the retail price.

When picking up discounts, you need to be flexible. You won’t know which items are discounted before you go on your shopping spree. Usually, the evening shortly before closing time, and weekends are the best time to go bargain hunting. And keep an eye out for special offers. Customers can find out about weekly promotions in the Migros magazine, in the Coop newspaper and in the brochures of Denner, Aldi and Lidl, as well as online. 

Collect loyalty points

Many large Swiss food retailers have customer loyalty programmes. The most popular are Cumulus (Migros, Voi, Migrolino) and Supercard (Coop).

The two programmes work similarly: show your customer card or the app at the checkout. As a rule, you get one point for every franc spent. With Migros, you receive vouchers every three months that you can use like cash in Migros shops. At Coop, the points are automatically credited to your points account. You can use these points to pay for certain products as part of promotions. You can also pay for your purchases with points at the Coop City department stores’ (without the food department).

100 points correspond to one franc with both Cumulus and Supercard. This means that you normally have to spend 100 francs to get the equivalent of one franc. Get collecting. 

READ MORE: Cost of living: How you can beat Switzerland’s inflation blues?

Pasta

Photo by Bozhin Karaivanov on Unsplash

Keep an eye on coupons

Collecting coupons is a bit like playing the lottery. Sometimes the coupons match the groceries on your shopping list, sometimes they don’t. With the right coupons, you can get discounts of up to 50 percent. Checking out customer magazines like the Coop paper and regional newspapers can be worthwhile. You can also find coupons in the apps of supermarkets like Migros, Coop and Lidl. And sometimes the coupons are even available in the shop itself. If you buy groceries online, you can often find coupons for online grocery shops and delivery services on numerous discount sites.

But don’t be blinded by the coupons: they are often branded products that are much more expensive than other items in the same shop, despite the discount.

Try shopping at farms

Wherever you live in Switzerland, chances are high that there is a farm fairly nearby (or it may make a nice day trip on the weekend). Some farmers sell their fresh produce directly from stalls, and the fruit and vegetables can be cheaper than in the supermarket.

Some farms in Switzerland are open around the clock. Money can usually be deposited in a cash box. Often payment via Twint is also possible. On schweizerbauer.ch you can find a list of Swiss farms by location. Although you can also buy regional products from farms on online platforms. However, the same savings are often not possible there as when you buy directly from a farm.

Fight food waste – and save money

Some organisations who want to reduce food waste sell almost expired food in Switzerland at a good price. Plus, retailers sometimes reject products simply because they are not in the desired shape, for example (such as crooked carrots).

The app Too Good To Go is well known. Customers use this smartphone app to buy a surprise package of leftover food. At the time specified in the app, you pick up the package. Various supermarkets, as well as restaurants, bakeries and takeaways are on board with the app. Food-waste shops like the Äss Bar shops, which sell baked goods from the day before, aim to reduce food waste rather than cost, but the prices are still far below the retail price.

If you are affected by poverty, you can also go shopping at Caritas grocery shops. Everyday products are usually available at much lower prices than in conventional supermarkets. The prerequisite is that you are on or below the poverty line, receiving economic social assistance or supplementary benefits to social security, or are in debt. There are also some local projects and food banks where people in poverty can buy cheap products – or even get them for free.

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SHOPPING

REVEALED : Are ‘discount’ supermarkets in Switzerland really cheaper?

Lidl, Aldi and Denner claim their prices beat those of large Swiss retailers. But is this really the case?

REVEALED : Are ‘discount’ supermarkets in Switzerland really cheaper?

Common consumer goods (except one) are typically more expensive in Switzerland than in neighbour countries — sometimes by much.

This includes food.

READ ALSO: Why Switzerland is the most expensive country in Europe

That is especially the case of largest Swiss chains, Migros and Coop, while Denner, Lidl, and Aldi say their food prices are significantly lower.

To find out whether this claim is actually true, journalists from RTS public broadcaster’s consumer programme went shopping in each of these supermarkets. 

They purchased the same 30 products in each of the five supermarkets on the same day, to ensure that the price comparison is as accurate as possible.

Not what you’d expect

In each of the stores, the investigators purchased only the lowest priced items from the supermarkets’ budget lines.

It turned out that most money was spent at Denner, widely considered to be one of the lowest-priced supermarkets.

The total for the 30 items came to 181.67 francs — more than was spent at the country’s more expensive stores, Migros and Coop, where identical basket of goods cost 170.37 and 167.82 francs, respectively.

(That, in itself, is surprising as well, because Migros typically has lower prices than Coop).

As for the other two supermarkets, these purchases cost 166.59 francs at Aldi and 162.05 at Lidl.

So the difference in price between Migros and Coop versus Aldi and Lidl is minimal. But what is even more surprising is that the cost of groceries at ‘cheap’ Denner is actually highest of the lot, by between 11 and nearly 20 francs.

Migros and Coop performed quite well in the comparison survey because most of the items purchased in those stores came from their budget lines, M-Budget and Prix-Garantie, respectively, both of which were introduced to compete with Aldi and Lidl.

But how important is price? Patrick Krauskopf, a professor of anti-trust law, told RTS: “German, French, English, Spanish and American consumers pay a lot of attention to price. In Switzerland, consumers place more emphasis on quality of service. Price is almost secondary.

“Distributors have realised this and have stopped competing fiercely on price.”

Big versus small

While this particular analysis focused on supermarket chains, another survey, conducted at the end of 2023, looked at prices in small grocery shops. 

Common logic has it that it is cheaper to shop in supermarkets than a local corner store, because big retailers purchase products in large quantities, which means lower prices for consumers.

However, prices in some local shops were found to be “up to 30 percent cheaper than Migros and Coop.” 

The reason is that in order to cut costs, small grocers may buy their products from the most cost-effective suppliers, a tactic which includes importing some items.

Another reason for lower prices is that unlike major supermarkets, which ‘pretty up’ their stores for better presentation of products, these small retailers are ‘no-frill’ shops. This means little money is invested in décor, so there are no extra costs to pass on to consumers.

 READ ALSO: Why it might be cheaper to avoid the big supermarkets in Switzerland
 

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