Burger King faces €10K fine for not having menu in Catalan

The fast-food giant has been accused of “violating consumers’ linguistic rights” in the northeastern region of Spain for not including Catalan on its self-service screens. 

burger king catalan
It’s not the first time Catalan authorities ‘have beef’ with the global hamburger franchise. (Photo by Yasuyoshi CHIBA / AFP)

Hamburger franchise Burger King is the subject of disciplinary proceedings in Catalonia in the latest chapter of linguistic turmoil in the region. 

Catalonia’s Consumer Agency is currently studying the complaint of a customer who noticed that the self-service screens of the fast-food restaurant no longer included the menu or ordering options in Catalan.

“The electronic panel did not show Catalan as an option, so customers have not been able to order in our own language, a fact that contravenes the code and the law of Catalonia’s Generalitat,” wrote Xavier Dengra i Grau.

The complaint, which was initially filed two years ago, will now be studied by the Consumer Agency to assess the “alleged violation of consumers’ linguistic rights or the failure to comply with the linguistic obligations established by law”.

If found guilty, Burger King would have to pay €10,000 for what’s considered a minor infraction in Catalonia’s consumer code.

According to Catalan law, all manner of businesses in the region have the legal obligation to communicate or offer services in Catalan. Catalogues, contracts, pamphlets and restaurant menus therefore have to be in Catalan as well as Spanish. 

It’s not the first time Catalan authorities ‘have beef’ with the hamburger franchise empire.

In 2019, the regional government’s labour inspection committee ruled that Burger King’s ban on male employees having beards infringed workers’ rights. 

But it’s the linguistic debate raging in the region that’s a particularly prickly subject, given the connection the Catalan language has to the region’s identity and in many cases the separatist views of some of its inhabitants.

READ ALSO: Why Catalan separatists are in crisis five years after independence vote

The latest divisive matter has been focused on Catalan vs Spanish in schools. A ruling that 25 percent of school lessons in Catalonia have to be in Spanish is reportedly not being respected by Catalan authorities.

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Droughts threaten Spain’s iconic jamón ibérico

Climate change is threatening the production of one of Spain's most famous gastronomical delights - its much-loved cured ham.

Droughts threaten Spain's iconic jamón ibérico

Every year around 6 million cured pigs’ legs are sold in Spain, according to the country’s Association of Iberian Pigs (Asici). Jamón, whether as a tapas dish or proudly displayed as a full leg in someone’s kitchen over Christmas, is about as Spanish as it gets.

Along with tortilla de patatas (Spanish omelette) and paella, it is probably the most iconic food offered by Spanish gastronomy. 

READ ALSO: The ultimate guide to buying a leg of ‘jamón’ in Spain at Christmas

But Spain’s world-renowned jamón ibérico is facing increasingly tough market conditions and now the iconic Spanish cured ham could be under threat from droughts.

In the summer of 2022, Spain was scorched by record temperatures and its reservoirs were drained. Though the water levels of Spanish reservoirs began to refill during the rainier winter months, and are already at 50.9 percent of their capacity, according to the latest data, climate change makes it likely that Spain will suffer high heat and droughts more frequently during its summers – something that could have a big impact on the jamón industry.

Know your jamones

An important point on jamón you’ll usually find either jamón serrano or ibérico, with the latter being considered of a higher standard and taste, as it’s from a Spanish breed of cerdo ibérico (Iberian pig) which eat only acorns that are rich in oleic acid (a healthy fat) and the process by which the meat is cured is more artisanal.

And acorns are where the problem comes in.

Put simply, droughts are shrinking the areas where pigs graze and reducing the number of acorns, which in turn reduces the weight of the pigs. When combined with all the other various external economic pressures, the jamón business is quickly becoming unprofitable

“The pigs lack weight and it restricts us quite a lot,” Rodrigo Cárdeno, from Explotaciones Agropecuarias Cárdeno, told Spanish news outlet RTVE. “We are talking about an animal that should be 90kg going into October and leave in January at around 150 kilos.”

READ MORE: How drought is threatening Spain’s ‘green gold’ harvest

In certain parts of Spain, farmers have been forced to increase their grazing land to be able to maintain the slaughter this season, which can often be around 3,000 acorn-fed pigs per season.

Some farms, however, have not been able to do this and have had to reduce the number of pigs as a result.

Both options hit profitability, in addition to the broader pressures on production and energy costs felt by all sectors.

“We are heading towards the ruin of the sector, expenses have equalled income and it is a disaster,” Emilio Muñoz, manager of Ilunion Ibéricos de Arzuaga, in Grandada, explained to RTVE.

As a result, experts estimate that 20 percent fewer acorn-fed pigs will be slaughtered this season than last.

Price rises

It is likely the shortage will have an impact on the price of jamón ibérico moving forward. 

“This means that in four years’ time, when these acorn-fed pigs reach the market, there will be less available and it will be a scarcer product,” Alfredo Subietas, general manager of Ilunion Ibéricos Arzuaga, told the news channel.

This is a price increase that will be passed onto consumers, so if you want to enjoy the best jamón ibérico in the future, you’ll likely have to pay even more.