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Why some of Italy’s food festivals are ‘fake’ – and how to pick the best ones

Italy's countless sagre, or food fairs, are an autumn highlight. But how do you find the best events - and avoid the more commercial ones? Reporter Silvia Marchetti explains.

Why some of Italy’s food festivals are 'fake' - and how to pick the best ones
Italy's festivals celebrating local produce are loved by visitors and residents alike, but are some trying too hard to appeal to tourists? (File photo by GIUSEPPE CACACE / AFP)

Italy’s renowned food fairs are one of the most exciting events during autumn and winter, particularly the coldest months when we’re looking for culinary weekend distractions. 

For the uninitiated, sagre are key gourmand exhibitions mixing local food, premium products, cheeses and olive oil – all the ‘excellences’ of the area – but lately I find some are just, well, fake. 

READ ALSO: The best Italian food festivals to visit in October

Instead of selling traditional indigenous delicacies, vendors sell a little bit of everything which they think appeals to foreigners and city people desperate for a rural break. 

Last weekend I went to the sagra at Osteria Nuova, near Passo Corese in Lazio, and found mozzarella from Naples and limoncello from Amalfi: now what do those have to do with the Rieti countryside?

It was sad and disappointing. Even though it takes place in an area which is famous at this time of the year for exquisite porcini mushrooms and chestnuts there was not even one single vendor selling these. Instead, there was codfish from Venice and porchetta from the Castelli Romani.

Up until a few years ago the Osteria Nuova food fair was very genuine and appealing: it was actually a real farmers’ market where animals were sold: not just rabbits and hens but cows, horses and donkeys. It was a vibrant event. 

Now the cages that once kept the animals are empty. And people just go there to stuff themselves with huge sandwiches and hotdogs. It’s always hell finding a parking spot because the fair is very close to Rome, luring day trippers on a ‘scampagnata’.

Photo by Tobias SCHWARZ / AFP

My advice is to avoid visiting food fairs which are too close to big cities and towns, but pick offbeat villages or unknown rural spots where the sagre are small and with local producers selling authentic, ‘indigenous’ products. Choosing the remote hillsides, where traditions tend to survive, is of course better than the touristy areas. 

READ ALSO: Seven reasons autumn is the best time to visit Italy

Also, it’s best if the food fair is not too heavily sponsored or advertised in national newspapers. The best thing to do is search online for all food fairs in the area you plan to visit during the weekend or even during the week, and ask friends and locals as word of mouth can often be more reliable. 

Among the authentic sagre I would recommend the porcini mushroom food fair in San Martino al Cimino in the pristine hills of the Tuscia countryside in Lazio, where the woods are dotted with porcini. 

At the fair not only bags of huge porcini are sold but you can also buy a lunch ticket and taste various mushroom dishes sitting down at wooden tables. Last time I was served a delicious potato and porcini soup which inspired me to replicate (successfully) the recipe at home. 

However, the best thing is to search for the weird and unknown – food fairs with funny names and showcasing products that sound and look really bizarre. So forget about the usual truffles, mozzarella, limoncello, ham and pasta-filled events. I suggest opting for quirky food festivals in never-heard-of-before villages where the culinary adventure comes with a cultural jolt. 

Photo by MARCO BERTORELLO / AFP

When I hear about something amazingly off-the-wall and tasty, with a particular story or legend behind it, my curiosity and taste buds tingle.

Last weekend I was surfing the web and came across the Ciammellocco festival in the tiny hamlet of Cretone, Lazio, which immediately aroused my curiosity. 

READ ALSO: 14 reasons why Lazio should be your next Italian holiday destination

As I had never heard of it before, I jumped in the car the following day and ventured out to an isolated woody area with a few small dwellings, where one single bakery makes this huge, funny-sounding, highly-nutritious sweet-salty doughnut with fennel seeds which has been around since at least the middle ages. Housewives used to make it for their husbands as a substitute for lunch when they went off working in the fields. 

Even though I have tasted similar ciambelle in my life none come close to ciammellocco, crunchy and tender at the same time, made with eggs but light.

Next I heard about the Sagra della Papera in Carassai, Marche region, offering succulent duck meat dishes with pappardelle pasta and roasted duck breasts, and given duck isn’t something you’d normally find in Italian restaurants, it makes the cut for authentic food events. 

Vegetarians can’t miss the Festival degli Orapi in the village of Picinisco north of Naples where guests are treated to platefuls of a unique, delicious spinach variety which is made exquisite by the fact that it grows beneath goat poo, a natural fertilizer. Locals actually roam the countryside with a knife to scrape away the poo and extract the orapi.

In Pedagaggi, Sicily, local housewives organize the Sagra della mostarda di fichi d’india, with gourmet dishes made from exotic-looking prickly pear mustards. 

READ ALSO: ‘La scampagnata’: What it is and how to do it the Italian way

Other curious sagre include the Festa del Gorgonzola set in the town of Gorgonzola in Lombardy which is the real birthplace of Italy’s iconic blue cheese. Huge pentoloni of steaming pots of gorgonzola in the middle of the piazza lure pungent cheese addicts. 

Also Diamante’s festival del peperoncino in Calabria is a must stop for lovers of strong, authentic hot dishes spiced up with chili peppers (there’s even a peperoncini eating marathon).

Real sagre tend to showcase one premium native product rather than a myriad with overlapping origins.

The more ‘local’ you dive into the deepest, remote corners of Italy full of tradition and folklore, the more genuine the sagra and the more satisfying the gastronomical experience.

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FOOD AND DRINK

Six of the most Italian non-alcoholic aperitivo drinks

As well as its most famous cocktails, Italy has a long tradition of making refreshing aperitivo drinks without the alcohol.

Six of the most Italian non-alcoholic aperitivo drinks

Italy’s favourite aperitivo-hour cocktails are known far beyond the country’s borders, so their names will probably be familiar to you whether you drink them or not.

But if you’re in Italy and not drinking alcohol, you might find yourself stumped when it comes time to order your aperitivo at the bar.

The first time I found myself in this situation, there was no menu. The waiter instead rattled off a long list of all the soft drinks available, most of which I’d never heard of, and I just picked something I thought sounded nice.

Luckily it turns out that Italy has some great options for an aperitivo analcolico. As well as ‘virgin’ versions of well-known cocktails, there are bitters, sodas and other Italian-made soft drinks that you’re unlikely to find anywhere else.

They might not be quite as iconic as the Aperol Spritz, but they’re as thoroughly Italian – plus, effortlessly ordering one of these will make you look like a true local.

SanBittèr

San Pellegrino’s SanBittèr is one of the most famous non-alcoholic Italian drinks of all, with its highly-recognisable red packaging, often enjoyed in place of Campari cocktails because of its similar dark, ruby-red color.

This drink is carbonated with a slightly sweet, citrus flavor. The recipe is more complex than that of an orange or lemon soda, with notes of spice and herbs, making it ideal to pair with your aperitivo-hour snacks.

Crodino

Crodino looks a lot like an Aperol Spritz with its bright orange hue, and that’s not an accident: it’s said to have been created as a non-alcoholic alternative, and the zesty, slightly herbal taste is similar. It’s typically served the same way. in a round goblet glass over ice with a slice of orange: a Crodino Spritz.

The name comes from the town of Crodo in Piedmont, where it is still bottled today by the Campari group.

Chinotto

Citrusy Chinotto is an acquired taste for many, but it’s worth trying: it’s one of the classic Italian bitters and is said to have a long history, dating back to a recipe shared by Chinese sailors arriving on the Ligurian coast in the 1500s.

It may look a little like Coca Cola, but don’t let the appearance fool you.

(Photo by Eugene Gologursky /Getty Images via AFP)

Aranciata/Limonata

Aranciata is Italy’s version of an orange soda, but not as sugary, and it tastes like oranges. Its base is sparkling water with the addition of orange juice and sugar. There are various brands, but San Pellegrino’s is the most popular. It also sells a ‘bitter’ aranciata amaro, with even less sugar, more citrus tang and herbal notes, which might be more aperitivo-hour appropriate.

Limonata is, as you might guess, the Italian answer to lemonade. Again there are many versions out there but the fizzy San Pellegrino limonata is beloved for its strong, sweet-sour flavour and there’s nothing more refreshing on a hot summer’s day.

Cedrata

Cedrata is one of Italy’s oldest and best-known non-alcoholic drinks. It’s a refreshing, carbonated drink made from a large citrus fruit called a cedro, grown in southern Italy. It’s far less bitter than a Chinotto, but not as sweet as limonata.

The main producer of Cedrata today is Tassoni, and this is what you’re likely to get if you order it at a bar.

Gingerino

This is harder to find than the other aperitivi on the list and is seen as decidedly retro, but it’s worth trying if you can track it down.

It’s another orange-coloured, sparkling drink which became popular in Italy in the 1970s and is still sold today, though you’re more likely to find it in the north-east, close to Venice, where it’s produced.

You may be expecting it to taste a lot like ginger beer, and there are similarities, but it has stronger citrus notes and more bitterness.

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