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GERMANY EXPLAINED

Everything you need to know about Germany’s Oktoberfest

Munich is gearing up to host Oktoberfest after a two-year pandemic break. We look at some facts about the world-famous celebration, how much beer will cost and why it's expected to attract a record amount of Americans this year.

A server carries beer to punters at Oktoberfest 2019.
A server carries beer to punters at Oktoberfest 2019. Photo: picture alliance/dpa | Tobias Hase

Whats happening?

Germany’s world famous Oktoberfest, which attracts millions of visitors from all over the world, was cancelled in 2020 and 2021 due to the Covid-19 pandemic. But it’s returning this Saturday, September 17th, and will run until October 3rd. 

How long has Oktoberfest been celebrated?

The first Wiesn took place in 1810. At that time, the festivities began on October 17th. However, the festival was moved to September in 1872 due to weather conditions and, since then, Oktoberfest always starts on the Saturday after September 15th.

The event started out as a celebration of Crown Prince Ludwig, later to become King Ludwig I, who married Princess Therese of Saxony-Hildburghausen. The people of Munich were invited to attend the festivities held on the fields in front of the city gates to celebrate the royal event. The fields were named Theresienwiese (“Theresa’s fields”) in honour of the Crown Princess, although locals have since abbreviated the name to the Wiesn.

The following year, the Bavarian Agricultural Association decided to continue holding the festival. It subsequently became an established part of the annual calendar. 

READ ALSO: Germany’s Oktoberfest to return in 2022

How many visitors go to Oktoberfest?

In 1985, over seven million people attended the event, securing a record at the Theresienwiese. The average number of visitors is just over six million. At the last Wiesn in 2019, 6.3 million people came, drank beer and ate hearty food. 

People drink beer at Oktoberfest in Munich in 2019.

People ‘Prost’ with their beer at Oktoberfest in Munich in 2019. Photo: picture alliance/dpa | Matthias Balk

Where do guests come from?

Although there are plenty of smaller regional folk festivals that take place, Oktoberfest is enjoyed by people from all over Germany – especially Bavaria.

And due to its sheer size and popularity, tourists flock from all over the world to the Bavarian capital. 

READ ALSO: Why Oktoberfest is one of Germany’s worst beer festivals 

According to travel agency Expedia, in 2019 the top cities of origin for foreign Oktoberfest visitors included London, Rome and Amsterdam. 

However, Expedia expects a significant shift in markets this year, according to a new analysis.

A particularly large number of guests from the United States are expected at Wiesn 2022 – mainly due to the strong US dollar, which makes travel worthwhile for US residents.

“Even before the pandemic, many US Americans travelled to Munich on the occasion of Oktoberfest,” explained Expedia spokeswoman Susanne Dopp.

“This year, however, they are not only coming from cities on the east coast – also many west coasters are seizing the opportunity.

“The strong dollar makes the trip to Europe affordable.”

According to a study, many visitors to Oktoberfest this year are expected from Los Angeles, Chicago and Newark. 

How important is Oktoberfest to the local economy?

Very. Visitors spend a lot. In 2019, they splashed out more than €1.11 billion, boosting Munich’s economy significantly. 

There are around 13,000 jobs at Oktoberfest. You need to be strong – waiters and waitresses carry up to 18-litre glasses at a time – the equivalent of more than 40 kilograms.

Across Germany – including in Munich – there is a staff shortage in the catering industry following the pandemic. However, Oktoberfest boss Clemens Baumgärtner said there is “no staff shortage” at the Wiesn itself. 

Revellers clink glasses for a scaled-back Oktoberfest celebration in Munich in October 2021.

Revellers enjoy a scaled-back Oktoberfest celebration in Munich in October 2021. Photo: picture alliance/dpa | Felix Hörhager

How much beer is consumed?

In 2019, guests guzzled down 7.3 million litres of local German beer, according to breweries. 

When it comes to food, visitors ate 124 oxen and 29 calves (for veal). In addition, around 435,000 roast chickens and 120,000 pork sausages were sold at the Wiesn 2019.

However, reflecting the general trend in Germany, there is also lots of vegetarian and vegan food – and it’s gaining in popularity.

How much will beer cost this year?

Due to rising inflation, many people may be concerned about their budget. 

So here’s a look at the cost of a litre of beer (known as a Maß) at Oktoberfest 2022: the price will range from €12.60 to €13.80 – an average of 15.77 percent more than in 2019.

Drink costs are not set by the City of Munich. However, as the organiser of Oktoberfest, the city reviews the prices to ensure that they are reasonable. 

Almost 40 tents are set up for the event, with a total of around 120,000 seats. There are also lots of stands, booths and rides.

What are the outfits that people wear?

If you really want to get into the spirit of the Wiesn, you can don a traditional Bavarian costume, known as die Tracht in German. Women usually wear a Dirndl and men wear Lederhosen shorts. Lots of people like to get dressed up for the event but you won’t be refused entry if you decide to wear your regular clothes. 

READ ALSO: IN PICTURES – Germany hosts G7 with Bavarian twist

Two men wear traditional costumes in Munich in 2020.

Two men wear traditional costumes in Munich in 2020. Photo: picture alliance/dpa | Peter Kneffel

Are there any rules to be aware of?

At the festival site, there are no requirements to wear face masks or show proof of Covid vaccination, recovery or a negative test (known as the 3G rules in Germany). However, you’ll have to wear a mask when travelling on public transport. 

When it comes to the energy crisis, there are also no restrictions. 

Keep in mind that there are some general rules for attending Oktoberfest though, including that backpacks are large bags are generally not allowed. 

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FOOD AND DRINK

‘People are eating less meat’: How Germany is embracing vegan food

Germany's second-largest supermarket chain has just opened its first vegan store in Berlin. Could the country see more vegan stores in future as more consumers buy in to plant-based foods?

'People are eating less meat': How Germany is embracing vegan food

German grocer REWE opened its first vegan store on Warshauer Bridge in Berlin’s Friedrichshain neighbourhood last week.

‘REWE voll pflanzlich’ (wholly plant-based) is a relatively small store, but it offers more than 2,700 vegan products, according to information provided by the company. Unlike the REWE’s roughly 3,800 other locations, no meat, dairy or other animal products will be sold there.

In comparison, a regular REWE location often carries up to 1,400 vegan items – a selection that has grown in recent years. Milk alternatives and fresh convenience products in particular have proven to be popular items. 

REWE Group has previously seen success with plant-based franchises. Its Austrian subsidiary Billa, launched Billa ‘Pflanzilla‘ in September 2022.

At Warschauer Straße 33, the first ‘REWE voll pflanzlich’ is planted in established vegan territory. The location was previously home to a Veganz store, which had been Europe’s first vegan supermarket chain. Veganz sold its retail business in 2023, saying it planned to focus on product development.

How is the neighbourhood reacting?

Berlin resident, Leona, stopped by the store with her friend on their way to the East Side Gallery.

“I think it’s great,” she told The Local. “Here I can find things that they don’t carry at a normal REWE store.”

She added that the location in Friedrichshain makes sense, because the neighbourhood is home to a lot of vegan restaurants and veggie-friendly residents.

Lilla Fufavi, founder of Berlin Fashion Tours, stopped by the store while leading a street tour focused on sustainable commerce.

Bringing a tour group to REWE was perhaps a bold move, as it was Fufavi’s first time visiting the store herself, but she told The Local that her guests enjoyed the quick stop. 

“They loved the idea that you just go in, and without any effort you can be vegan. There is no other option,” Fufavi said.

She added that, as one of the biggest players in the industry, the fact that REWE is promoting more plant-based options shows how the industry is taking steps toward sustainability. 

READ ALSO: EXPLAINED – Why and how to start a zero-waste lifestyle in Germany

interior REWE voll pflazlich

The new REWE location is relatively small but offers 2,700 vegan foods and products. Photo provided by REWE / pivopix Christoph Grosse

Is Germany ready to leave Die Wurst behind?

Traditional German faire is known for its focus on Fleisch, like sausages,  meaty stews or pork shoulder. While local favourites like Thüringer Bratwurst certainly wont be going anywhere anytime soon, meat consumption per capita in the Bundesrepublik has been falling in recent years. 

According to preliminary data from Germany’s Information Centre for Agriculture (BZL), the per capita consumption of meat fell by 430 grams in 2023, to 51.6 kilograms – the lowest value recorded since the beginning of the survey. 

The same cannot be said of the US, where meat consumption continues to grow. In the UK, meat consumption is falling, but not nearly as dramatically as in Germany.

Interestingly, Germany’s previous fixation on meat has arguably positioned the country to be more willing to embrace plant-based options going forward. 

Many younger Germans have seen their elder relatives suffer diet-related illnesses, such as heart disease or cancer. Meanwhile research confirming the positive effects of more plant-based diets has gotten more attention.

The German society for nutrition (DGE) recommends a diet that consists of three-quarters plant-based foods. 

“Roughly speaking, people eat too much meat and drink too much alcohol, too few whole grains, too few fruits and vegetables, and too few legumes and nuts,” Astrid Donalie, press speaker for the DGE told The Local.

READ ALSO: Deutsche Bahn ‘goes green’ with vegan menu and porcelain coffee cups

Vegan or vegetarian diets tend to be more common among Germany’s younger generations, which suggests that the country’s meat consumption per capita may continue to fall for some time.

Considering the trend, REWE’s first fully vegan store may prove to be an early sign of a looming market shift as Germany’s food manufacturers and retailers ramp up efforts to capitalise on growing demand for plant-based foods.

“When it comes to their diet, Germans pay more attention to their health, the impact on the environment or the welfare of animals,” said Minister of Food and Agriculture, Cem Özdemir, of the Greens. “Today, many people are eating less meat, but more consciously – and all the figures suggest that the trend will continue.”

He added that this presents opportunities to make Germany’s food supply chains more sustainable, humane and equitable: “We should take advantage of the new market opportunities. Keeping fewer animals better…At the same time, we are counting on farmers being able to make good money with plant-based alternatives in addition to animal products.”

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