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TOURISM

French tourism bounces back after two years of Covid-hit summers

After two years affected by Covid, France’s first “full” summer tourist season is drawing to a close - and early signs are that it has been a good one for the hospitality industry, with visitor levels at or above 2019 levels.

French tourism bounces back after two years of Covid-hit summers
(Photo: Valentine Chapuis / AFP)

In 2019 France was the world’s most visited tourist destination and despite wildfires and cost-of-living fears, holidaymakers flocked to tourist destinations up and down the country this summer.

Gîtes de France’s national director confirmed to AFP that occupancy rates at registered properties nationally rose to 86 percent in August – a six-point increase on 2019, the last year before Covid-19 – and even hit 100 percent between July 23rd and August 20th. 

Didier Arino, general manager of the tourism and leisure consultants Protourisme, said that the number of nights booked in hotels has increased 2 percent compared to before the pandemic while, turnover has increased by 17 percent. 

READ ALSO 6 reasons why France is the top tourist destination

Rail operator SNCF also had a good summer, saying that it carried 23 million passengers on TGV and Intercité trains in France in July and August, rising to 28 million if international services, including Eurostar, are included.

 “That makes overall 10 percent more passengers compared to the summer of 2019,” SNCF Voyageurs CEO Christophe Fanichet told Le Parisien.

While tourists returned to Paris following the pandemic – 9.9 million people visited the city this summer, down just 3.5 percent on 2019’s figures – the favourite destination in France remained the coast.

Hotels in the ever-popular Provence-Alpes-Côte d’Azur region in the south-east returned to 2019 occupancy levels, despite an average price hike of more than 30 percent.

Normandy, too, has returned to pre-pandemic occupancy rates, even though prices have jumped between 10 percent and 15 percent, according to consulting firm MKG Consulting.

The president of the Fédération Nationale de l’Hôtellerie de Plein Air said that France’s campsites have been busy since the beginning of July. A impressive 77 percent of sites in Brittany alone had reported higher business than in 2019, he said.

But some inland areas, such as the Gers or Dordogne, that had benefited from something of a tourism boost in 2020 and 2021, when more French holidaymakers stayed at home because of Covid, have not enjoyed similar success this year. Experts believe many French tourists who visited those areas in the past two summers have taken holidays abroad this year.

France’s leisure parks, too, have enjoyed a bumper year. Parc Astérix is France’s second largest theme park after Disneyland Paris, saw growth jump 20 percent compared to 2019, with the final figure of visitors in July and August expected to be between 750,000 and 800,000.

Similar growth figures were reported at other parks such as Futuroscope and Walibi, while Disneyland Paris told AFP it had enjoyed “a very positive dynamic” this summer.

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TOURISM

Stay away! How Europe’s most popular spots are fighting overtourism

Tourist hotspots around Europe are on a crusade to deal with surging visitor numbers. Is it the end of mass tourism in Europe?

Stay away! How Europe's most popular spots are fighting overtourism

On Thursday April 25th Venice introduced a new €5 tourist charge for day-trippers as the city battles against mass tourism. But it’s not the only part of Europe that appears to have had enough of tourists.

Cities, towns, picturesque villages, national parks and World Heritage sites across Europe are taking measures to prevent overtourism.

Those moves are not without controversy.

Barcelona

Nestled on the coast of the Mediterranean, Barcelona is the capital of the Catalonia region, home to famed Gaudi architectural gems and one of Spain’s top football clubs.

Ada Colau, the leftist former housing rights activist who was mayor of the city between 2015 and June 2023, cracked down on illegal Airbnb rentals that were accused of pricing locals out of the property market.

The city also limited the entrance of tour groups in the historic La Boquería market, especially during peak shopping times.

And throughout the centre organised groups must be limited to a maximum of 20 people and guides are not allowed to use loudspeakers.

Tourist walk up and down Las Ramblas alley in Barcelona on April 13, 2024. – From the Balearic Islands to the Canary Islands, Barcelona and Malaga, anti-mass tourism movements are multiplying in Spain. (Photo by PAU BARRENA / AFP)

In 2023 tourist numbers registering in hotels, homes and hostels were down 6.9 percent compared with 2019 figures, according to the City Council.

However, Barcelona hasn’t completely rid itself of the problems caused by mass tourism, nor have other popular spots in Spain such as Málaga and the Canary Islands, where the spike in Airbnb-style holiday lets causing a rental crisis and other consequences of overtourism have angered locals

READ ALSO:

Venice

In Venice, one of the world’s top tourist destinations, 3.2 million visitors stayed overnight in the historic centre in 2022 — dwarfing the resident population of just 50,000.

On Thursday April 25th, it started charging day trippers for entry. Day visitors will have to buy a €5 ticket, monitored by inspectors carrying out spot checks at key points across the UNESCO world heritage site.

ourists take selfies with the Grand Canal

Venice begins on April 25, charging day trippers for entry, a world first aimed at easing pressure on the Italian city drowning under the weight of mass tourism. Photo by MARCO BERTORELLO / AFP

In 2021, it banned huge cruise ships from Venice lagoon over concerns about the environmental impact of the huge liners on the city.

Venice has also introduced a tax for overnight visitors.

Sites in France

France too is worried about over-tourism – or rather that fact that so many of the country’s millions of tourists per year visit just a few sites – Paris, Mont-Saint-Michel and the Calanques national park near Marseille.

A publicity campaign has been urging visitors to consider heading to other sites, or to visit out of the high season – this winter the Paris Metro was plastered with posters urging people to visit Mon-Saint-Michel in the winter, when it is less crowded.

his long exposure picture tourists walking in the crowded main street of Le Mont-Saint-Michel, northwestern France, on July 25, 2023. Photo by Damien MEYER / AFP

There are more pro-active measures too, with several sites introducing a cap on visitor numbers. The Calanques, the islands of Bréhat and Porquerolles and several sites on the island of Corsica have all introduced annual quotes for tourists during the summer season, and all visits must now be booked in advance.

Other sites don’t have a formal quota but some are only open to pre-booked visitors, while for other popular sites it’s simply a book idea to book in advance to avoid being turned away. Anyone considering a visit to a tourist hotspot such as the Eiffel Tower, Louvre museum or Versailles palace during the summer is strongly advised to reserve their tickets in advance.

READ ALSO What places in France do I need to book a visit in advance? 

Amsterdam

Amsterdam has long been trying to clean up a reputation for rowdy stag parties, drugs and sex that has been partly blamed on an influx of around 20 million visitors a year.

In 2023 it launched an online campaign aimed at discouraging young British men from travelling to Amsterdam to get high or very drunk, telling them in typically blunt Dutch fashion to “stay away” or risk arrest.

Amsterdam also announced last week a ban on new hotels and that it would halve the number of river cruise ships in the city within five years.

It also decided last year to ban smoking cannabis on the streets of the red-light district.

Hallstatt and Salzburg in Austria

The tiny village of Hallstatt, a hamlet just 750 people strong not far from Salzburg and bearing a striking resemblance to the fictional kingdom of Arendelle from Disney’s Frozen – last year caused furore when its residents erected a fence at its famous vista to deter selfie-seekers. After a social media backlash, the village – which is also a UNESCO heritage site – removed the fence, but signs remind visitors to enjoy the site quietly.

Residents were also protesting in favour of tourism curbs in the village, which gets as many as 10,000 visitors a day in high season. They want to limit the numbers and ban tour buses in the town after 5:00 p.m.

Not far from Hallstatt, the city made famous by classical music, Hollywood classics and Christmas songs, Salzburg, has also complained about massive tourism and the danger of being “overrun by mass tourists and day trippers”. 

The city’s tourism boss Christine Schönhuber said: “We only want those who stay overnight”. The western Austrian city is yet to take any concrete measures, but it has floated ideas such as closing some streets to cars and putting restrictions on souvenir shops. The city is also considering closing the bus terminal at the city’s Mirabellplatz to day tripping companies – allowing only those transporting overnight guests.

Iseltwald, Switzerland

The quaint Swiss village of Iseltwald has been forced to limit the number of tourists after fans of a South Korean Netflix hit show flocked to the region in droves sparking a backlash from locals.

Iseltwald is often referred to as the pearl of Lake Brienz, and rightfully so. The fishing village is located on the left bank of the river and is one of the smallest communities in the canton of Bern – and locals would like to keep it that way.

A picture taken on June 2, 2023 shows the village of Iseltwald at the shore of Lake Brienz, in the Swiss Alps. Photo by Fabrice COFFRINI / AFP

Dubrovnik

Croatia’s medieval walled city of Dubrovnik is one of Europe’s most overcrowded cities, with the flow of tourists sometimes making it impossible to walk inside the historic Old Town.

The jewel of the Adriatic has seen a huge surge in visitor numbers since scenes from the series “Game of Thrones” were filmed on its ramparts in 2011.

In 2023, the town of 41,000 people received 1.2 million tourists, below 2019’s record of 1.4 million.

In 2019 local authorities limited the number of cruise ship arrivals to two per day, with no more than 4,000 passengers each at a time.

They also launched an app that uses machine learning and weather forecasts to predict when the Old Town, a UNESCO world heritage site, will be busiest.

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