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ITALY EXPLAINED

The 7 signs that August has arrived in Italy

Summer holidays are important everywhere, but Italy takes the tradition of le vacanze estive particularly seriously.

The 7 signs that August has arrived in Italy
A tourist refreshes herself at a "Nasone" fountain in the center of Rome on August 12, 2020. - Western Europe has been sweltering through a heatwave, with temperatures soaring above 35 degrees Celsius (95 F). (Photo by Alberto PIZZOLI / AFP)

1. Cities are largely deserted

If you’re in a city or town, prepare for it to feel strangely empty away from the obvious tourist destinations.

In Rome, car journeys that once involved a half-hour battle through wild traffic become surprisingly quick and stress-free. And where are the crowds at your usual after-work drinks spot in Milan? Even the smallest towns will be noticeably quieter than usual.

This is because all sensible Italian residents have packed up and gone to the beach or the mountains for a month. Next year, you’ll know to do the same.

2. But beaches are packed

Italy was a nation of staycationers even before the pandemic, with most Italians choosing to holiday in their own country (and who could blame them?)

You’ll notice the impact of this in August, when it’s tutti al mare: everyone flees to the beach, or maybe the mountains, at the same time.

Expect resorts to be packed and hotels, Airbnbs and campsites to be fully booked, especially with international tourist numbers booming as post-Covid travel picks up.

3. Shops have cheery ‘closed for holidays’ signs

Shop workers and owners take time off like everyone else and it’s very common for small independent businesses like bakeries, pharmacies and florists to close for up to a month.

Some will tell you when they expect to reopen, others just put a sign in the window saying ‘chiuso per ferie’ – closed for holidays.

4. The summer sales are (still) on

Those shops that do remain open – mainly large chain stores and supermarkets – offer discounts throughout most or all of August to those dedicated shoppers who aren’t at the beach.

Italy only allows two retail sales a year, and one of those runs through July and August, and in some regions, into September.

5. Everyone you contact is out of office

Need to contact anyone urgently at work this month? If they’re in Italy, then too bad.

Office workers are also usually on holiday, and a great many offices close altogether for three or four weeks.

READ ALSO: Ferragosto: Why the long August holidays are untouchable for Italians

Forget about out-of-office email replies suggesting an alternative contact or that the person will be checking their email sporadically – they will be on the beach and whatever you want can wait until they are back.

This applies to banks and to any kind of government bureaucracy, and you may also have trouble getting medical appointments at this time of year.

There’s only one place to be in Italy in August, as far as many Italians are concerned. Photo by Giovanni ISOLINO / AFP

6. There are ‘red alert’ heat warnings in place

Italy already experienced one extreme and prolonged heatwave in July this year, and more are likely to follow as extreme weather becomes increasingly common due to climate change.

But even without heatwaves, temperatures within the ‘normal’ summer range in Italy can be hot enough: expect the mid-30s (Celsius) and beyond in many areas.

As we get into August temperatures will no doubt be high across the board, meaning health authorities put heat warnings in place on the hottest days and strongly advise people to stay out of the sun during the hottest hours of the afternoon.

7. Every major road has a traffic warning

Italy’s state police make liberal use of the red pen when putting together the official traffic forecast for August.

All weekends – and the days on either side – tend to feature ‘red dot’ traffic warnings as people head off on holiday, or return home.

CALENDAR: The busiest dates to travel on Italy’s roads this August

The final weekend of August, when people drive home in time for il rientro (the return to school and work in September) is also best avoided.

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ROME

Why Rome has been ranked among the least ‘smart’ cities in the world

A new global report ranks Italy's capital among the least 'smart' cities worldwide. What exactly does this mean?

Why Rome has been ranked among the least 'smart' cities in the world

There are many things that make the Eternal City an enduring draw for millions of tourists every year, as well as for new residents – but modern innovations are not generally known to be among them.

So the results of a new study ranking Rome as among the least ‘smart’ cities in the world may not come as too much of a surprise to anyone familiar with it.

In fact, you might think this was appropriate enough for a city where people live amidst 3,000 years of history.

Still, Rome’s particularly low ranking at 133rd place out of 142 cities worldwide – placing between Sao Paolo and Lima – might also seem a little harsh.

The result was in stark contrast to other major European cities: Zurich in Switzerland took the number 1 spot, while Oslo, Geneva, Copenhagen, London and Helsinki all featured in the top ten.

READ ALSO: Milan and Rome ranked ‘worst’ cities for foreigners to move to – again

Madrid was ranked 35th, while Paris came in 49th place. Athens however scored less well, in 120th place, and the Bulgarian capital Sofia came 113th.

Italian cities rank poorly overall, as Milan – seen as Italy’s technological and business hub – came in at a lacklustre 91st, and the university city of Bologna came 78th.

What is this ranking?

The 2024 Smart Cities Index (SCI) is produced by the Smart Cities Observatory – part of the IMD’s Global Competitiveness Center – in partnership with the World Organization for Smart and Sustainable Cities (WeGO). 

Researchers combined real-world data and survey responses from residents of 142 cities around the world to show how technology allows cities to improve the quality of life of their population.

However, as the study’s authors point out, it is not just (or strictly) about the cities’ technological aspects.

The survey’s “balanced focus’” was also on “humane dimensions” of smart cities.

They include the overall quality of life, infrastructure, environment, health and safety, public transport, services available to the population, as well as governance.

READ ALSO: Why Milan is a much better city to live in than Rome

The ‘winners’ — cities that ranked the highest — are all “located in areas where social and economic environments are relatively predictable, even against the overall climate of global uncertainties,” the report states.

“They are also cities in which visible initiatives have been taken to facilitate the lives of citizens (e.g., by developing public transport networks or ‘eco compatible’ transport solutions), and to improve the overall ‘quality of life’.”

In that case, this survey seems similar to the many other ‘quality of life’ rankings in which Rome (and Milan) also fares badly every year.

The ranking ranges from ‘AAA’ for ‘smartest’ cities to ‘D’ — the lowest. Rome had a ‘CCC’ rating while Milan was awarded a ‘B’.

Interestingly, included in the survey are not only the best aspects of each city, but also the areas that its residents have designated as ‘priorities’ — that is, the ones that need improvement.

In Rome, the major concerns for residents were recycling, which was a priority for 64 percent according to the study, and public transport, for 62 percent.

Priorities highlighted also included road congestion and air pollution, which were factors bringing down the overall score for Milan, too.

Health services, school education and green spaces were not seen as issues for most Rome residents, meanwhile.

What do you think? Is this criticism justified and, if you live in Rome, do you find the positives outweigh the negatives? Share your thoughts in the comments section below.

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