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CULTURE

‘Don’t wear bright colours’: Eight tips on how to dress like a Swede

Swedes have an international reputation for dressing well, with Scandi style a popular trend outside Sweden. The Local asked Swedes and foreigners living in Sweden to try and figure out the best tips and tricks for how to dress like a Swede.

'Don't wear bright colours': Eight tips on how to dress like a Swede
Photo: Tove Freiij/imagbank.sweden.se

Black is best

When asking several Swedes their top-tips on how to dress like a Swede, many agreed – wear black.

Young professional Tove advises to keep it “all black, minimalist”. Uppsala newspaper columnist Moa agrees: “Wear a lot of black clothes and DON’T wear sneakers or ‘comfortable’ shoes, like running shoes, with dresses.”

Black is a neutral colour and, in general, if you get the neutral colours right you have got a long way in following the Swedish style. 

Neutral colours and a lot of knitwear is a good starting point. Photo: FilippaK/imagebank.sweden.se

Stay neutral 

Sweden might be saying goodbye to hundreds of years of neutrality by joining Nato, but Swedish fashion maintains its strong neutral stance when it comes to colour combinations.

Generally speaking, in autumn and winter Swedes tend to wear darker colours, as Sharon put it: “lots of beige, grey, black and ivory knits or wool. Jeans black or any shade of blue. Black tights with white sneakers for skirts and dresses”.

“Swedes in general will wear black and navy together which I’ve not seen before,” she added.

However, as the weather gets warmer, things change, as half-British half-Swedish Erik explained: “in summer/late spring Swedes change shape and personality,” adding a bit more colour to their wardrobe.

“Lots of colours yet still somewhat monochrome,” he said.

Most Swedes don’t wear a tie at work. Photo: Fredrik Sandberg/TT

Follow the news trend, drop the tie

Nils, a reporter and presenter for public broadcaster SVT in western Sweden, does not always wear a tie in front of the camera – and he said his colleagues on national news don’t wear ties either.

“It’s not a must,” he said.

A blue shirt, no tie, top button open, beige chinos and a grey dinner jacket is the look he chose when presenting the evening news a few weeks ago.

Nils Arnell presenting the news on SVT Nyheter Väst. Photo: Nils Arnell/SVT

On a day to day basis Nils, who stressed that he’s “not a fashion expert”, gave the following advice: “As long as you manage to dress in a neat style, you can get away with quite a lot.”

“A white t-shirt and an overshirt work well in most situations and look stylish.”

Stay classy, even in class

Engineering student Erik (not the same Erik quoted previously) recently returned to Sweden from a one-year exchange at Birmingham University, where he noticed a big difference in student style between the two countries.

“The first thing that comes to mind is that on university campus there are so many people wearing work-out clothes, at least where I was”, he said.

“In Sweden, it’s more common to wear jeans than tracksuit bottoms, compared to the UK”. 

It’s also common to see a difference in styles even between departments at Swedish universities. The law and economics departments, for example, tend to wear more formal attire with a higher number of students wearing shirts and polos than, say, social sciences or engineering students.

Many students seem to wear a toned-down version of what they might be expected to wear in their future workplace.

When in doubt, think Jantelagen!

Equality and conformity are important concepts when it comes to many aspects of day-to-day life in Sweden, including the clothes you wear.

This doesn’t mean you have to do exactly the same as everyone else, but more that being too flashy or over-the-top can be frowned upon.

This can be traced back to Jantelagen, “the law of Jante”, a set of 10 rules taken from a satirical novel written by Danish author Aksel Sandemose in the 1930s, which spells out the unwritten cultural codes that have long defined Scandinavia.

Jantelagen discourages individual success and sets average as the goal. It manifests itself in Swedish culture not only with a ‘we are all equal’ ethos but even more so a ‘don’t think you are better than anyone, ever’ mindset.

And this is seen in Swedes’ attitude to clothing, too. Flashy, expensive clothing with obvious logos or brands designed to show off your wealth breaks the first rule of Jantelagen: “You’re not to think you are anything special”.

‘Stealth wealth’

This doesn’t mean that Swedes don’t wear expensive clothes, though. They’re just not in-your-face expensive.

Felix, a podcaster from Stockholm describes it as “stealth wealth”, saying that Swedes would have no problem buying and wearing “a black jacket without any tags for 10,000kr”. 

Despite living in Sweden his whole life, he said that it’s not always easy to get the style right.

“I’m struggling myself,” he admitted.

He suggested taking a look at fashion blogger and journalist Martin Hansson for inspiration on how to dress. 

“Do NOT use bright colours,” Felix added.

Birkenstocks with socks. Photo: Carl-Olof Zimmerman/TT

Footwear

Most of those we asked said that Swedes are a fan of white trainers, most commonly Stan Smiths or Vagabonds.

With the shoes being popular all year round for men and women, this can cause issues at house parties – as Swedes take off their shoes when they come inside.

This inevitably results in confused guests at the end of the night trying to figure out just which pair of white trainers belongs to them – and trying to find one missing shoe the next day because someone accidentally walked away with one of yours is more common than you might think. 

Vans trainers are also popular amongst more alternative crowds (black of course). At work, dress shoes are popular in the winter and loafers or ballerinas in the summer.

In the summer months, you’re likely to see Birkenstock sandals on men and women. Most Swedes wear Birkenstocks without socks – unless they’re off to do their laundry in their building’s tvättstuga.

Birkenstocks are also popular as indoor shoes all-year-round, both at home and at work. It is common to have a “no outdoor shoes” policy in gyms, schools and some offices. This is to avoid bringing a lot of dirt indoors, especially in the winter months when there is snow, rain, grit and salt on the streets.

H&M’s then-CEO Rolf Eriksen wears colourful socks at a press conference in 2006. Photo: Björn Larsson Ask/SvD/SCANPIX/TT

Don’t forget the socks!

As you often take your shoes off indoors in Sweden, your socks are visible.

This has led to an unexpected trend for colourful socks with interesting patterns, which are a great way to break the monotone of neutral colours and conformity by expressing your personality – in a lagom way, of course.

A pair of colourful socks or a playful pattern will get you noticed and likely be a conversation starter at a dinner party.

What’s your best advice for dressing like a Swede? Let us know!

This article is based on the responses we received from Swedes and foreigners in Sweden on what they think you should wear if you want to follow Swedish fashion trends.

If you have any tips of your own which you think we’ve left out, let us know! You can comment on this article, send us an email at [email protected], or get in touch with us on Facebook, Twitter or Instagram: @thelocalsweden

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LEARN ABOUT SWEDEN

Five facts about Sweden’s Nobel prizes

Since 1901, Nobel prizes have been awarded for work that has led to great advances for mankind, in line with the wishes of inventor Alfred Nobel. The winners of this year's prizes will be announced daily from October 3rd-10th. Here are five facts about the prizes and their creator.

Five facts about Sweden's Nobel prizes

Posthumous awards

Since 1974, the statutes of the Nobel Foundation stipulate that the prize may not be given posthumously. But a person may be awarded if she or he dies between the time of the announcement in October and the formal prize ceremony in December.

Before the change, only two people had won a Nobel posthumously. One was Dag Hammarskjöld, the Swedish secretary general of the United Nations who died in a plane crash in 1961 but was awarded the Nobel Peace Prize later the same year.

And in 1931, the Nobel Prize in Literature was awarded posthumously to another Swede, Erik Axel Karlfeldt.

In 2011, the medicine prize committee selected Ralph Steinman of Canada, unaware that he had passed away just three days before the prize announcement.

Nevertheless, the foundation decided to give him the award.

A fortune for a Nobel

The Nobel Prizes come with a tidy prize sum, currently set at 10 million kronor ($895,000) per discipline, along with an 18-carat gold medal.

The 2021 Peace Prize laureate, Dmitry Muratov, turned his gold disc into a fortune to benefit Ukrainian children displaced by the war.

In June, his 196-gram medal — including 150 grams of gold — sold at auction for a whopping $103.5 million to an anonymous philanthropist. That smashed the previous record for a Nobel medal 21-fold.

A misunderstanding?

On April 12, 1888, Alfred Nobel’s elder brother Ludvig died in Cannes, France.

But newspaper Le Figaro mixed up the brothers and announced Alfred’s death on its front page under a rather inflammatory headline: “A man who can hardly be called a benefactor of humanity died yesterday in Cannes. He is Nobel, inventor of dynamite”.

Many credit this slight as the inspiration for Nobel’s creation of the prizes, pointing to the wording in his will that the awards should go to those who “have conferred the greatest benefit to humankind”.

“But we can only imagine” that this is what happened because the incident is not mentioned in his correspondence, his biographer Ingrid Carlberg told AFP.

As for the visitors who came to offer their condolences at the inventor’s Parisian mansion, they were surprised to be greeted by a very much alive Alfred, as reported by Le Figaro the following day.

1903 Nobel to pioneering climate researcher

A man of many talents, Swedish physicist and chemist Svante Arrhenius won the 1903 Chemistry Prize for his “electrolytic theory of dissociation”.

But he is now more widely recognised for his other pioneering work: at the end of the 19th century, he was the first to theorise that the combustion of fossil energy  – which at the time was primarily coal — emits carbon dioxide into the atmosphere and leads to global warming.

According to his calculations, a doubling of CO2 emissions would heat the planet by five degrees Celsius; current models suggest a range between 2.6 and 3.9 degrees Celsius.

However, completely unaware of just how much fossil fuel the world would go on to consume, Arrhenius underestimated the speed at which this level would be reached, predicting it would take 3,000 years.

New prizes, even richer

With 120 years under their belt and a name associated throughout the world with excellence, the Nobel prizes are considered the creme de la creme of awards.

But some critics consider them to be archaic, often honouring discoveries made decades ago and not taking into account newer scientific fields.

The Right Livelihood Award was therefore created in 1980 by a German-Swedish philanthropist after the Nobel Foundation refused to create two new prizes for the environment and international development.

Finland created the one-million-euro Millennium Technology Prize in 2002 to recognise the role technology plays in solving global challenges, while the $1 million Kavli Prizes in Norway have since 2008 honoured discoveries in the fields of astrophysics, nanoscience and neuroscience.

But the richest prize of them all is the most recent one, the Breakthrough Prize created in 2010 by a group of Silicon Valley entrepreneurs. Dubbed the “Oscars for Science”, they come with a cheque for $3 million, more than three times the winnings of a Nobel Prize.

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