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What the dollar-euro exchange rate means for Americans in Europe

The euro sunk below $0.99 on September 5th, marking a 20-year-low for the single currency against the dollar. Here is what that means for Americans in Europe.

What the dollar-euro exchange rate means for Americans in Europe
Photo by Ibrahim Boran on Unsplash

The euro fell 0.70 percent to 0.9884 dollars on Monday September 5th at 0535 GMT, its lowest since December 2002.

Earlier in the summer the currencies had already reached parity with US news outlets are deeming it a “good time to be an American in Europe.”

For Americans who went on holiday in Europe this summer, they could rejoice over wine, taxi rides, and even luxury items being “cheaper than they have been in decades” all thanks to a strong dollar. 

According to American news outlet, CNBC, the near drop in the euro meant that Americans “travelling to one of the 19 European Union countries that accept the euro” will get a “15 percent discount on purchases today relative to a year ago due to the exchange rate.”

But the benefits are not just for American tourists – Americans residing in Europe, as well as European tourism sectors, stand to gain from the exchange rate too. For the tourism industry in Europe, which was hit hard by the Covid-19 pandemic, the weak euro might actually be beneficial, as it might entice more American tourists to spend their holidays here.

For tourists

Americans had become accustomed to budgeting extra for European vacations when taking the exchange rate into consideration. In 2008, the New York Times reports that a €5 glass of wine might have cost Americans the equivalent of $8, compared to the $5.20 it might cost today. Here is what Americans wanting to get a good bang for their buck in Europe this summer should know: 

First, it might not be advisable to go book your trip right now simply because the exchange rate is advantageous for American travellers. Willis Orlando, a travel specialist at Scott’s Cheap Flights told CBS news that “other factors like large crowds still mean higher prices at hotels.”

Unfortunately airfare and lodging are more expensive this summer than they were last year (up 20 to 60 percent in some markets) due to high demand and inflation. On top of that, the airline industry is in crisis, attempting to handle staff shortages and high volumes of tourists, which has led to strikes, cancellations, and long-wait times in airports across Europe.

READ MORE Airport chaos in Europe: Airlines cancel 15,000 flights in August

However, if you do have a trip planned already, you can look forward to your dollar going a longer way at restaurants, stores, and when shopping.

If you want to maximise your benefits from the currently favourable exchange rate, you can take a few money-saving steps:

Use an ATM to withdraw local currency – Instead of converting dollars to euro at the airport or at a conversion teller, who will charge a commission in addition to the exchange rate, simply use an ATM once in Europe. 

Pay with your credit cardForbes recommends this for American tourists, but when paying with your credit or debit card beware of foreign transaction fees. Also be aware that many businesses in Europe do not accept American Express. Another tip is to pay in ‘local currency’ when using your credit card, as if you pay with dollars you could wind up with a conversion fee. 

Consider pre-booking – If you want to lock in the current exchange rate, then consider prepaying for your trip. However, you might not need to do this, as the dollar is expected to “remains strong for months to come,” according to CBS News.

Take advantage of tax-free – The Value Added Tax (VAT) is the sales tax in Europe. If you spend over a certain threshold of money at a single store, you can request a tax-free form to receive a refund on the VAT. You can file this form at the airport or train station when departing.

For Americans living in Europe

The close exchange rate is beneficial for Americans who are residents in Europe as well. The principle is the same – for example, if you have a rent payment coming up, and you have been wondering about the best time to transfer money from your American account to your European bank account, consider doing so now. Your American dollars gaining value means they will go a longer way than they did even just six months ago. If you want to transfer a large sum, check with your American bank account to see what the maximum transfer amount is prior to doing so. 

The euro-dollar rate also benefits Americans residing in Europe who might be looking to buy property in France, as well as those who have any income dollars, whether that be in salary, pensions, or investments. 

Of course, for Americans living in Europe and making their income in euro, the opposite is true that travelling back to the United States will be more expensive now than last year. In this case, it would be worth considering locking in your rates by prepaying for bookings.

The dollar will likely remain strong for the next few quarters, as its value-increase is due to the Fed raising interest levels in the US, making it more attractive for investments than Europe, who is currently suffering from a shortage in gas supplies due to the ongoing war in Ukraine. 

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TECH

France quietly catches rivals in battle for data centre supremacy

At the end of a narrow suburban street north of Paris, a giant structure shrouded in a skin of mesh and steel looks like a football stadium, but is in fact a vast data centre.

France quietly catches rivals in battle for data centre supremacy

Paris Digital Park, which towers over four-storey apartment blocks and is owned by US firm Digital Realty, is one of more than 70 centres that ring the French capital – more than a third of the country’s total.

The government is pushing hard to expand an industry seen as the backbone of the digital economy, playing catch-up with established hubs like London and Frankfurt, and is so far avoiding the backlash that has slowed development elsewhere.

“The Paris region is the fourth largest hub in the world for content exchanges,” Fabrice Coquio, President of Digital Realty France, told AFP on a recent tour of his firm’s campus.

The capital region’s data centre industry is already worth €1.2 billion, according to specialist consultancy Structure Research.

And Coquio, like everyone else in the industry, believes artificial intelligence is about to supercharge it.

He said the massive computing needs of AI would power a “second wave” of expansion for data centres, after the shift to cloud computing fuelled the first wave.

Jerome Totel of French firm Data4 said there were virtually no AI-ready data centres in France right now. But by 2030 data capacity would double in France, with between 30 and 40 percent of it dedicated to the technology, according to a recent report by trade group Datacenter.

That expansion will suck up power and land on a dramatic scale – Coquio sees electricity usage at data centres doubling in the next four years.

But unlike in other parts of the world, there are few dissenting voices in France.

Concerns over energy and land use pushed Amsterdam and Dublin to restrict licences for new data centres – helping Paris overtake the Dutch capital in the race for market share.

Frankfurt has clamped down on data centre sprawl with new zoning and energy rules.

And public protests have been seen recently from the Netherlands to the heart of the global industry in the US state of Virginia.

Yet in France, one of the few concerted efforts to block a centre was back in 2015 when Coquio’s firm – then known as Interxion – had to overcome local protests and legal challenges to an earlier building.

Amazon’s data centre arm, AWS, also backed off from a planned centre in 2021 after facing pushback in Bretigny-sur-Orge, in the south of Paris.

“Protests have existed and still exist, but they are very ad hoc and isolated,” said Clement Marquet, a researcher at Paris-based engineering school Mines.

He said the objections had not gone beyond NIMBY, or “not in my backyard”.

Those who had tried to widen the issue to the broader climate costs of digital developments “failed to bring people together over time and eventually gave up”, said Marquet.

France already has some advantages that explain why data centre developments are not as divisive as in other countries.

It is much bigger than the Netherlands or Ireland, with much more free land and a less strained power grid.

Added to this, national laws largely restrict data centre companies to building on land already in industrial use.

Coquio stresses that his new Paris campus is built on a former Airbus helicopter plant.

Keeping developments mostly out of the public eye, tucked away next to motorways, in former factories, and on wasteland, has helped keep the public neutral about the centres.

However, this balance could be about to shift.

Before President Emmanuel Macron called snap elections in June that his centrist party lost, resulting in a hung parliament, his government had been trying to push through a law that would allow large data centres to be classified as projects of major national interest.

The idea would be to speed up planning processes and connection to the power grid.

Marquet said France should be moving in the opposite direction and putting more thought into planning.

“In the long term, we all need to think hard about the ecological consequences of digital growth in general,” he said, labelling the current habit of ignoring climate concerns as “absurd”.

But with the ramped-up computing needs of AI combining with looser regulation, the transformation of France’s post-industrial suburbs looks set to continue apace.

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