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VIDEO: Swedish city’s sexy bins get a new male voice

Malmö's talking bins, which have made worldwide headlines since their introduction last week, have a new voice. And this time, it's male.

VIDEO: Swedish city's sexy bins get a new male voice
Malmö's dirty-talking bins are designed to clean up the city. Photo: Johan Nilsson/TT

The two talking bins on Malmö’s Davidshallsbron, first reported by Sydsvenskan newspaper, hit headlines last week after The Local broke the story in English.

The bins express arousal when fed rubbish, with phrases like, “hmmm, yeah”, “that was crazy good”, and “just to the left”.

Now, those using the bins have a 50/50 chance of hearing a female or male voice after throwing away their rubbish.

Malmö City Council are keeping the identity of the male voice under wraps for now, but have said that they will announce it soon.

“We’ve added a male voice to them, so now it’s 50/50,” Clara Kirandonis Persson, sanitation coordinator at the Malmö council office responsible for estates and roads, told Sydsvenskan. “But it’s someone from Skåne.”

In the past few days, Malmö-ites have been queuing up to throw rubbish in the bins, which are located just south of the Gustav Adolf Square in the centre of the city.

Although there are 18 of the bins in the city, only two of them talk. During the Covid-19 pandemic, they thanked users for keeping their distance, with the new voices appearing in June 2022.

Malmö City Council originally refused to divulge the identity behind the bins’ feminine voice, until Swedish rapper Joy shared the news in an Instagram story.

“Congrats to everyone living in Malmö,” she wrote. “Now you can hear me groan while you look after the environment!”

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How Sweden’s semlor buns are the ‘lifebuoy’ keeping bakeries afloat

Cafés and bakeries in Sweden are suffering as customers cut back on sourdough and cinnamon buns. But they still seem willing to splash out on semlor.

How Sweden's semlor buns are the 'lifebuoy' keeping bakeries afloat

Linda Kosterhed, at Kosterheds Konditori in Solna, Stockholm, expects to sell 1,500 of the cream and almond paste delights on Fettisdagen, as Swedes call Shrove Tuesday – traditionally the last day before the Lent fast. 

She’s had them on sale since January 2nd, but it’s on Fettisdagen itself that she expects her customers to really have a blow out. 

“It’s like Christmas, and those of us who are working are going to celebrate with a ‘semmel-AW’ [a Semla feast consumed after work]”. 

The Association of Swedish Bakers & Confectioners are referring to semlor as the industry’s “lifebuoy” due to their importance for its members’ bottom lines. 

“We have noticed that everyday consumption, like a sandwich and a cup of coffee, has fallen, but that on holidays such as fettisdagen, consumers are actually buying more than they normally do,” Mattias Lundell, the organisation’s chief executive, told the TT newswire. “I’ve heard that sales of semlor are going extremely well.”    

He said that the difficult times for bakers began with the pandemic, continued in the winter of 2022 when bakers were hit by high electricity prices, only to be followed last year with a cost of living crisis. 

Linda Kosterhed agrees with the picture painted by Lundell. 

“People are holding back a bit on ordinary days, but when it comes to semlor it’s clear that they are willing to spoil themselves a bit, especially on Tuesdays and on the weekend,” she said. 

Despite the semla “lifebuoy”, Lundell warned that more bakeries were currently going bankrupt than during the pandemic. He also said it might be a problem this year that Shrove Tuesday was falling so early on February 13th.  

“After Shrove Tuesday, sales normally fall more steeply than they rose in the run-up,” he said.

“What will happen this year when Shrove Tuesday falls so early?”

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