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LIVING IN SWEDEN

Why I swim in Sweden’s icy cold waters every New Year

A cold-water dip to start the new year might just give us the resilience to deal with whatever the pandemic has coming in 2022, writes Local contributor, Chiara Milford. 

Why I swim in Sweden's icy cold waters every New Year
The Local contributor Chiara Milford emerged from the icy waters by the Tantolunden pier in Södermalm. Photo: private

Everyone has their New Year’s traditions. In Colombia you might fill your pockets with lentils and run around the block in yellow underwear. In the Philippines you might hang 12 round fruits above your door.

In Sweden, you’ll get drunk and watch Dinner for One

Being a third culture kid, I came up with my own while living in Scandinavia: a very cold swim. 

Come January 1st you’ll find me at the pier in Tantolunden, Södermalm, or the nearest open body of water. 

The dog keeps warm with a towel. Photo: Chiara Milford

The dog shivers on the beach where I’ve wrapped him in a towel to keep him out of the cold. I rest my hand gently on top of the water and ask for permission to go in (a Coast Salish tradition I picked up in Canada). 

Being half-Finnish I must curse the Swedes to generate enough sisu (a Finnish word for reckless bravery) to go in. According to some fucking good science, swearing also increases your threshold for pain.  

Slowly, feet first, I lower myself into water that was ice less than a week ago. 

My body screams, ‘what are you doing to me?!’ gasping for air that just won’t stay in my lungs. And I frantically splash towards the ladder to get out again. 

Photo: Chiara Milford

Every time I go cold water swimming I question my sanity. 

But rather than wrap myself in the dog-warmed towel, I immediately want to go in again. It’s addictive. Like a shot of the strongest espresso direct to the bloodstream.

The next time is easier. My body knows what’s coming. By this point, my blood has rushed to my vital organs and left my extremities numb to the cold. 

My mind goes into what can only be described as a meditative trance. I can hear the soft tinkles of raindrops on the surface of the water, the traffic on the bridge, my heartbeat thumping rapidly. I have stopped thinking. 

I only get out when my muscles start to feel like they’re turning to stone. 

Photo: Chiara Milford

When I clamber onto the jetty I’m dizzy with endorphins. My legs are bright pink and blotchy. I feel high; mighty enough to win an arm-wrestling contest with Thor. 

First comes the cortisol, a stress hormone released from your adrenal glands. That’s the initial panic shock response; gasping for air, questioning the terrible life decisions that led me to this point. 

Then there’s a surge of beta-endorphins which provide pain relief and a sense of euphoria. This is what makes you feel high. 

Other than having the place almost entirely to yourself, there are innumerable benefits to the cold water plunge. 

For some, it’s helped with everything from chronic fatigue to depression. For others, like my grandmother, it’s a sign of madness. 

Cold water swimming kicks your immune system into gear. And, contrary to popular belief, immersing yourself in cold water can actually increase your libido. 

It has a long tradition in northern countries. In Eastern Europe and Russia, winter swimming is how they celebrate Epiphany. In the UK, where I grew up, swimming in the sea is a way to ring in the new year and freeze-out the hangover. In the Nordics, it’s part of sauna bathing rituals. 

There are over 97,500 lakes in Sweden. We’re blessed with unrestricted access to the long Swedish coastline all year round with Allemansrätten (‘the right to roam’) – probably my favourite thing about the country. There’s also a chance that you’ll find a sauna nearby.

The more you subject yourself to cold water swimming, the more your body learns to adapt. Your heart rate calms down, you panic less and you can control your breathing. 

After the initial shock, you adapt. 

If we need anything for this coming pandemic year, it’s the resilience to adapt, breathe, and keep going. 

Tips for cold-water swimming in Sweden: 

  • Wear a hat. 

And not just a swimming cap. Heat leaves your body quickest from your head (as my Finnish mother always told me) so it’s best to insulate with a sturdy woollen hat. 

  • Don’t go in alone. 

If none of your friends are delusional enough to join you, make sure to swim in a place where other people are around. Even if you’re the most confident swimmer in the world, our bodies can react in surprising ways on contact with cold water, so it’s good to make sure help is nearby. 

  • Don’t be drunk. 

A quick dunk in Sweden’s frigid water will sober you up enough to kill you. Alcohol in the blood might serve up some Dutch courage and make you feel warmer but this means you won’t realise how cold you actually are. It also reduces your body’s ability to cope with stress and increases the risk of hypothermia. 

  • Don’t jump in. 

Although tempting to get it over with, this is how people die. Your body needs to acclimatise to the cold gradually. If you dive bomb, there’s a chance your body could go into cold shock and you could drown. I’ll sometimes only dip up to my knees first, before running out again, and then gradually going deeper and deeper until I’m immersed.   

  • Have an exit strategy. 

It’s important to bring enough warm clothes to wrap up after you’ve dried off, but it’s just as important to make sure that you can get out. Don’t swim anywhere with strong currents. Make sure there’s a ladder or a shallow beach nearby. And when you’re done, don’t immediately jump under a warm shower. Though tempting, it’s better to generate your own heat by running or walking or jumping or doing any form of brief exercise. Shivering is just your body’s way of warming itself up.  

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BUSINESS

Does a new court ruling spell the end of Sweden’s alcohol monopoly?

Sweden's Supreme Court ruled has ruled that an online wine retailer based in Denmark could continue to market and sell its wines to customers in Sweden. So is this "the beginning of the end" for Sweden's alcohol monopoly as some suggest?

Does a new court ruling spell the end of Sweden's alcohol monopoly?

What’s happened? 

Sweden’s Supreme Court on Friday ruled in favour of the online wine retailer Winefinder in its long-running case against Systembolaget, Sweden’s state-owned alcohol monopoly, which had tried to stop the company from marketing and delivering to customers in Sweden. 

The court ruled that Winefinder’s business was permissible under Sweden’s alcohol and marketing laws, because although the company has a Swedish holding company, the company making the sales is registered in Denmark, operated from Denmark, and uses independent couriers to deliver to customers in Sweden. 

“According to the Supreme Court, the inquiry showed that it was the Danish company that sold wine to consumers in Sweden through e-commerce,” the court said in a press release.

“The Danish company was established in Denmark and the wine was delivered to Sweden by a courier hired by the Danish company. The Danish company purchased services regarding, for example, finance, IT and customer service from the Swedish parent company, but the inquiry did not show that any sales activity had taken place on site in Sweden.” 

The court ruled that this meant that from the perspective of the law, private Swedish consumers were themselves importing wine from a retailer based in Denmark, meaning Systembolaget’s monopoly on retail sales of alcohol had not been contravened. 

READ ALSO: Why Swedes love and hate state-owned alcohol monopoly ‘Systemet’

What’s the background? 

Systembolaget took Winefinder to court back in 2019, seeking to ban it from selling wines via its Swedish online retail site, and in 2020 it won its case, with Sweden’s patent and marketing court ruling that Winefinder’s business broke Sweden’s alcohol laws. 

Winefinder then successfully appealed the ruling, with the patenting and marketing appeals court ruling in 2022 that its business was legal and it could continue selling wine to Swedish consumers (which it had never stopped doing anyway).  

Systembolaget was established back in 1955, combining all the regional alcohol monopolies which had been in place in Sweden under the previous rationing system. It was given an exemption from European antimonopoly and free trade rules when Sweden joined the EU in 1995.  

What will it mean? 

The Supreme Court has the last word on legal cases in Sweden, so from now on Winefinder and other online retailers based elsewhere in the EU can market to, and export to Swedish customers without any legal ambiguity.

Alex Tengvall, Winefinder’s Stockholm-based Swedish chief-executive, predicted that this would bring bigger competitors. 

“I believe that this will open the door for larger players, and that people will now dare to invest,” he told Svenska Dagbladet

Benjamin Dousa, CEO of the right-wing think tank Timbro, said he believed that the verdict would eventually see Systembolaget’s monopoly undermined as more and more Swedes opt for the broader and often cheaper selection of wines offered by overseas online retailers. 

“This is the beginning of the end for Systembolaget. We probably won’t have a monopoly in 10-15 years as a direct result of today’s announcement,” he said in a written comment to the Svenska Dagbladet newspaper.

This court case is not the only threat to the monopoly.

In the Tidö Agreement between the three government parties and the far-right Sweden Democrats, the government committed to holding an inquiry into allowing Swedish vineyards and other local alcohol producers to sell their drinks to consumers. 

Does this mean the end of Sweden’s alcohol monopoly? 

Don’t bet on it. 

In its verdict, the court clearly states that Systembolaget retains the sole right to carry out retail sales of drinks which contain more than 3.5 percent alcohol, but that under law this right is limited to sales which actually take place physically in Sweden, or, when it comes to online sales, between a company based in Sweden and consumers in Sweden. 

The verdict does not mean it will be possible to buy wine in supermarkets, as you can in France, Germany or the UK, or that private off licenses or bottle shops will spring up across Sweden. 

It also won’t bring an end to the frustration many in Sweden feel at being unable to buy alcohol on public holidays or ‘red days’, or between the time Systembolaget closes at 3pm on Saturday and its next opening at 10am on Monday. Winefinder typically takes at least two days to make a delivery. to Sweden. 

What happens next? 

As soon as the verdict was out, the opposition Social Democrats were calling for Sweden’s alcohol law to be changed to close the loophole Winefnder has been using. 

“We had hoped before that this would not be the outcome, but now that we can see how the Swedish legislation works and the consequences of this, we have to review it and plug the holes,” the party’s group leader in the Swedish parliament, Lena Hallengren, said. 

An internal report from Sweden’s Ministry of Social Affairs has also called for new regulations to be brought in to prevent overseas retailers threatening Systembolaget’s position. 

“The ministry has stated several times that it is an urgent issue that needs to be regulated more clearly,” the document, obtained by Svenska Dagbladet reads. “Clearer rules on distance trading are an important step towards continuing to protect the monopoly.” 

Sweden’s Social Affairs Minister, Jakob Forssmed, who is responsible for the monopoly on Friday would not say whether or not he planned to tighten the rules.

“The retail monopoly is an important part of Swedish alcohol policy, which must be protected. We will analyze the current judgment, what consequences it may have and what possible measures it may lead to,” he told Svenska Dagbladet.  

It is highly possible that rather than opening up and legalising Winefinder’s business, the verdict will ultimately lead to politicians closing it down. 

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