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Meet the foreigners moving to northern Sweden to turn industry green

Sweden's government believes 100,000 new inhabitants will have to move to the country's two northernmost regions to launch a series of ambitious green industrial projects. The Local met four foreigners who have made the move.

Meet the foreigners moving to northern Sweden to turn industry green
Hugo and Mariana Pires will move to Luleå in January. Photo: Hugo Pires

The vast quantities of cheap, renewable electricity available in Norrbotten and Västerbotten, Sweden’s two most northerly counties, are spurring the development of some of the world’s most ambitious green industrial projects. 

Northvolt, the battery gigafactory in the city of Skellefteå, is currently racing to produce its first battery by the end of this year, with the first battery line expected to be up and running in the spring. It is hiring continuously, and when the factory is complete, it will have 4,000 employees.  

Construction is expected to start on H2GreenSteel, an industrial-scale green steel plant in Boden, as soon as next year. The Spanish fertiliser company Fertiberia is setting up a green ammonia project, also in Boden.

Meanwhile, miners LKAB and steel-makers SSAB are together setting up HYBRIT, a green sponge iron demonstration plant, in Gällivare, after which LKAB plans to invest 400 billion Swedish kronor up until 2040 to switch all of its production from iron ore pellets to carbon-free sponge iron. 

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All of these projects will require skilled workers. Peter Larsson, the engineer appointed by Sweden’s government to coordinate the green industrial shift in northern Sweden, estimates that the projects will increase the population in Norrbotten and Västerbotten by 100,000 people. This includes workers at supplier companies, in the public sector, in businesses like shops and restaurants, and their children. 

Hugo Pires, 42, a Portuguese mining engineer, will move to Luleå full-time with his wife Mariana, 31, this January. He has just spent October and November in Norrbotten preparing to set up the Talga Group’s graphite mine in Vittangi, an hour’s drive outside Kiruna.

Talga has also built a pilot battery anode plant in Luleå, and plans to use the high-quality graphite mined at Vittangi to supply Europe’s growing battery industry. And with Northvolt in nearby Skellefteå, it will potentially have a major local customer. 

“As a human being, I feel a responsibility to be part of the solution,” Pires says of his drive to move from Portugal. “Humanity needs these green projects. It’s a question of, ‘do we keep spoiling our planet and leaving the worst world for our children or do we do it right?'” 

Life in northern Sweden is very different from at home in Lisbon, where social life can go on until late into the night. “Restaurants close really early,” he laughs. “But then life there is adapted to that. It’s normal for people to work from 7am to 4pm.  Life is adapted to the light here.” 

But both he and Mariana, a computer programmer, think Luleå, with its position on the wide Lule River and next door archipelago, is a beautiful city, and they enjoy the outdoor life. “It’s easier to be healthy in Sweden, that’s for sure, and my wife and I both love winter sports.”

Liliana Celedon, an environmental engineer, has moved to Skellefteå because she wants to help in the green transformation. Photo: Private

Liliana Celedon, 28, came to Sweden from Mexico partly to be with her Swedish husband and partly to do a Master’s in Sustainable Engineering at KTH Royal Institute of Technology. In May, she left Stockholm to take a job as a site service controller at Northvolt. “We had our relationship for years with him in Sweden and me in Mexico, so this is pretty much normal,” she smiles.  

For Liliana, Northvolt offered the chance to put what she had learned in her Master’s into practice. “I’m very, very driven to contribute in any way to a sustainable future, and it’s a young company, and I like talented people,” she says of her decision to move north.  

For a woman from Monterrey, where the metropolitan area has over five million people, Skellefteå’s 73,000 population seems small. But at the same time, the access to nature, with hiking in summer and winter sports in the winter, appeals to her adventurous side. 

“I like to try new things that are very different to those in the environment where I was born and raised,” she says. “I’ve been exploring a lot of the outdoor lifestyle because, in Mexico, that’s not what I’m used to.” 

This summer she went hiking in the forests and swimming along Skellefteå’s long Baltic coast, and this winter she is looking forward to skiing and cross-country skiing.

Mox Murugan outside HYBRIT, the fossil-free steel joint venture between SSAB, LKAB, and the power company Vattenfall. Photo: Private

Mox Murugan’s move to Luleå in 2013 predates the start of its green industrial boom, but the former Sydney stockbroker is playing a significant role in bringing green investment to the region. As the investment manager in charge of hydrogen projects for Invest in Norrbotten, he recently helped bring Fertiberia to the region. He is a bullish advocate of the region’s prospects as a hydrogen superpower. 

Mox came to Norrbotten to be with his wife Ann, a Luleå local who moved to Sydney to do a Master’s in Sustainable Development back in 2001. He has come to appreciate what the city has to offer. 

“I’ve always considered myself an urban guy. I used to live in a skyscraper overlooking the city of Sydney on the 41st floor. I never imagined I’d be living close to the Arctic Circle,” he says.

“There’s such beauty here. When I’ve brought people here from Germany, we go into the forest on a winter’s day when there’s a blanket of snow everywhere.

“It’s the silence. The closest I can come is many years ago, when I worked for IBM and tested the new computers they built, in the world’s quietest room. That’s the kind of silence you get when you go into the forest here. Everyone just says, ‘Wow, I never realised how quiet the world can be’. And to me, there’s a beauty in that.” 

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Alistair Coley was drawn to Northvolt by the company’s green mission. Photo: Private

Alistair Coley, 25, a cell production engineer, was already working at Nissan’s battery factory in Sunderland when he took the job at Northvolt. For him, the draw was Northvolt’s ambition to be the greenest battery factory in the world.

Northvolt says it will use 100 percent renewable energy in its production, aims to use recycled materials for half of the battery content by 2030, and is careful about sourcing materials responsibly. 

“Their media and publications are sort of inspiring,” he says. “Other companies think they should get a pat on the back just for just providing batteries for electric cars, but there’s so much more than that. Northvolt’s really trying to act sustainably from the energy perspective, and that’s important to me. It wasn’t about joining any battery business to make money, it was about coming here to make a difference.”

Both he and his fiancee Claudia had been looking for an adventure abroad, with Alistair looking at battery factories in Germany and the US. But they both felt the draw of Sweden. 

“I think it was just how close they are to nature and the expanse of the landscapes. Do you see how beautiful it is? Wherever you drive, it’s just lakes as far as you can go, and I think it’s just amazing.” 

Claudia has already got a job helping new Northvolt recruits move to the city, and they’re now installed, along with their two Labradoodles, in a small wooden house by Skellefteå’s ski track.

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READER INSIGHTS

‘We all cheer each other on’: How we made friends in Sweden

Sweden is often rated as a difficult country to make friends in. We asked those who've been there, done that – or in other words, The Local's readers – how they met their closest friends in Sweden.

'We all cheer each other on': How we made friends in Sweden

“They are so supportive, caring and understanding,” said Erin Swoverland, a reader from the US, about her friends. “We all listen, lift each other up and cheer each other on. I feel so incredibly lucky to have such amazing women in my corner.”

She met most of them at a gym in Stockholm. 

“I attended a Friday training class for women and the rest is history. I will say I think it being a small, independent gym made all the difference as we actually spoke to each other. I haven’t had the same interactions at larger chains,” she said.

Erin was one of dozens of readers who responded to The Local’s question about how they found their friends in Sweden, sparked by a recent survey which showed that 13 percent of foreigners lack a close friend (double the number of Swedes who said the same thing).

A lot of readers alluded to the part-truth, part-stereotype that Swedes tend to compartmentalise their lives and prefer organised fun over spontaneous activities, and one of the classic strategies that always comes up in these discussions is to join some kind of club or society.

The benefit of “organised fun” is that Sweden has a vibrant föreningsliv (literally “association life”), with many people involved in for example their local football club, gaming hub, gardening society, trade union, hiking club, or even just being on the board of their housing association.

“As I always liked cycling, running, badminton, indoor climbing and a few other sports, I found groups on Meetup for such activities. This helped me meet like-minded people. Soon afterwards, some of us started to hang out together for beers or pizzas etc. Thanks to these people we started to invite other people to our gatherings. Finally today, I have a large network of very interesting and close friends (immigrants as well as Swedish friends). When I look back, I realise that it was much easier to get to know people in events having just six to eight people. If you go in a large group setting it is difficult to meet people as splinter groups start getting formed,” said a Pakistani reader.

“I have been in Sweden for over 15 years now. During this time our close friendship network has just increased. Like any friends, we fight and argue at times, but at the same time I know that my friends care about me. I feel at home in Sweden with this circle of friends.”

He wasn’t the only one who suggested joining a society (although one reader cautioned against “survivorship bias” and pointed out that not everyone manages to turn up at event and immediately make friends). Even if you don’t join a traditional club, readers recommended plenty of other networking opportunities, including sites or friendship apps such as Meetup, Bumble BFF, Panion and GoFrendly.

Nathan Lloyd, a Welshman in Malmö, recommends networking meetups, even if they’re not directly relevant to your own field, as well as Facebook groups. He met his best friend, Brian, via Grindr – not the only one we’ve heard of who made platonic friends on dating apps.

“He’s truly my best friend. Been friends for over six years,” he said. “We enjoy loppising together, going out in nature, birdwatching and art, a major thing we bonded over. He’s been there through highs and lows and helped me in emergency situations when I’ve needed someone.”

Nathan Lloyd, centre, with his friend, Brian, and partner, Tom, at the Konstrundan art weekend in southern Sweden. Photo: Private

Not being afraid of putting yourself out there and making the first move was another tip that came up in the survey, with many describing Swedes as warm friends – perhaps even surprisingly warm – once you break through the shell.

“First and foremost, don’t try too hard. Best friends are the organic ones that come in your life at the moments you don’t expect. Be open and give a shot to those who seem to be more open. Swedes who have been abroad frequently are exceptionally more pleasant to keep around,” said Hadi from Iran, who first moved to Sweden in 2010 and now lives in the south of the country.

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Peter, a reader who works at Lund University in southern Sweden, befriended his new neighbour after knocking on their door to ask if he could use their wifi until he managed to get his own.

“We have been very good friends ever since, even after I moved to another town. I find Swedes to be very friendly in general, but sometimes I need to make the first effort,” he said.

Robert Blomstrand, a born Swede who lived most of his life abroad, says he and his South African wife, Vanessa, met amazing friends in church and were surprised by their warmth and care.

“Through this we learned Swedish and had many wonderful Swedish experiences (sailing, meals, celebrations). Still very good friends,” he said.

Robert Blomstrand’s friends on a sailing trip to the Gothenburg archipelago. Photo: Private

Ioannis, based in southern Stockholm, said he met most of his friends through university or work and then made sure that the friendships were maintained after studies finished or work changed.

“Important first step was to accept that it is me, the one that has to make an effort. Then show interest in others, learn about who they are and how they are like. Share experiences with them, also offer help and support and ask for help and support. Independence and individualism can be an obstacle in creating social bonds. Make the effort, without expecting same returns. Give it time.”

“I believe that if you want a friend, you have to be a friend first,” said Jeremiah from the US. “My friends are people who were willing to invest in a building a relationship because they didn’t have them locally. We connected over the shared experience of being displaced and learning how to adult again. The connections grew because we had other shared interests, were willing to spend more time together, and were willing to help each other.”

“Focus on finding people who like doing things that you enjoy, like going to museums, movies, etc,” said a Stockholm-based reader, who made friends with his colleague after inviting him to a drag show at the Abba Museum.

“It’s so much easier to make friends during the things you like. Like any relationship, don’t try and rush it,” he added. “Just continue to reach out for times to hang out, and be OK with them not always saying yes the first time. We’re all busy. I also found it easier to make friends with folks, particularly Swedes, who weren’t from Stockholm (or whatever city you’re living in) as they generally have smaller networks/ open to make new friends in Stockholm.

Several readers expressed sadness that they hadn’t made any Swedish friends and that all their friends were fellow foreigners.

“I made friends through work (international company) and from my country of origin. I don’t have any Swedish friends even though I have been living in Stockholm for 15 years,” said a Colombian reader.

Some readers, however, argued that it isn’t necessarily strange, or a negative, that foreigners end up with foreigners, as you share similar experiences. Having a community with people you feel close to and have something in common with matters more than who they are.

“Close friendships are built because you share some experiences in life. I was an immigrant in Sweden, hence like all immigrants in Sweden I faced many issues time after time, for example issues related to visa or bank accounts,” said the Pakistani reader from the start of the article. “It is much easier to connect with people when you share similar issues. Don’t be afraid to talk about your experiences. This helps to bring us closer.”

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