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France’s favourite supermarket revealed

With their wide range of fresh fruit and veg and extensive cheese and charcuterie selections, French supermarkets are popular with visitors - but which chain do the French themselves prefer?

France's favourite supermarket revealed
Photo: SEBASTIEN BOZON / AFP.

E. Leclerc is the nation’s favourite supermarket, according to the study conducted by OpinionWay for Bonial, published on Tuesday.

Of around 5,000 people surveyed, 23 percent listed Leclerc as the place where they do the majority of their shopping. Carrefour came second, favoured by 21 percent of people, followed by Intermarché (12 percent).

German discount retailer Lidl came in fourth with 9 percent, although 45 percent of French people had done some of their shopping in Lidl over the past year.

READ ALSO Readers’ tips: Which supermarket in France is the best to shop at?

Grand Frais, the supermarket which many of our readers recommended in 2018, is where only 1 percent of people in France do most of their shopping.

Organic stores may be gaining in popularity in France, but the results of the survey show that they are a long way from becoming mass-market. The most popular was Bicoop, which 9 percent of people said they had visited over a twelve-month period, followed by Naturalia and Bio c’ Bon (3 percent each).

When it comes to food shopping, there are also significant regional variations. The map below shows the leading supermarket in each of France’s 13 metropolitan regions.

Graphic: Bonial.

While Leclerc and Carrefour dominate 11 of the 13 regions between them, Système U is over-represented in the Pays de la Loire, where 34 percent of people do most of their shopping in the chain, compared to only 8 percent at a national level.

Leclerc meanwhile is the preferred chain of just 13 percent of people in the Paris region, where many people use smaller city centre stores rather than the large hyper-marchés.

Respondents also ranked Leclerc first for its range of products and special offers, while Lidl came out on top when it comes to price.

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SHOPPING

Danish stores to remove MobilePay from payment options

Over 500 shops in Denmark will no longer offer the popular app MobilePay as a payment option after the platform ordered merchants to purchase new hardware.

Danish stores to remove MobilePay from payment options

The Dagrofa corporation, which owns chains including the Meny and Spar supermarkets, has announced it will remove MobilePay as a payment option in its stores, business media Finans reports.

The decision could impact less than 1 percent of payments in the store which are currently made using MobilePay, the company said.

READ ALSO: 17 essential phone apps to make your life in Denmark easier

“The primary reason is that MobilePay will from now on demand a technical setup for the payment system in stores and with the investment that will neee, we have concluded that’s not the way we want to go,” Dagrofa’s head of communications Morten Vestberg told Finans.

Dagrofa owns the Let-Køb and Min Købmand convenience store chains in addition to Meny and Spar.

The decision will mean MobilePay is removed from some 530 stores altogether, although individual stores may choose to retain the payment app.

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