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PRESENTED BY BUSINESS REGION ÖREBRO

​​The fast-growing Swedish city where international families feel at home

“People ask me whether I’m getting restless about staying in the same city for so long,” says Amy Loutfi, Professor in Information Technology at Örebro University. “But I tell them it’s not the same city – so much has changed.”

​​The fast-growing Swedish city where international families feel at home
Photo: Getty

As an expert in AI and robotics, she knows more than most about rapid changes. Nonetheless, she says the transformation in Örebro since she arrived from her native Canada 20 years ago has been profound.

Firstly, Örebro University itself has been a huge catalyst for the city’s development since opening in 1999. Then there’s the exciting part that a city known for its magnificent 13th century castle is playing in Sweden’s 21st century startup scene, thanks to the entrepreneurial hub Creative House

Furthermore, parents say it’s an ideal place to raise a family for a host of reasons. The Local spoke to Professor Loutfi, and another even longer-standing international resident of the city, to find out more.

Can’t pronounce Örebro or place it on a map? Discover the opportunities for internationals in this exciting city

A region of young talent

Maybe you’ve seen the name Örebro but have no idea how to say it? Or where to locate it on the map? The city is the sixth largest in Sweden and has an enviable location in the heart of the country, just a little closer to Stockholm than Gothenburg. But anyone thinking of it as simply a stopping point between bigger cities is sorely mistaken. Professor Loutfi says the sense of opportunity in Örebro today is palpable. 

“I came from a town on Canada’s east coast that was in decline with a shrinking population,” she says. “The city of Örebro, on the other hand, has a pulse and you feel it in the bone marrow of the place. There are people coming, new restaurants opening and new initiatives starting.”

The university offers Sweden’s most modern medical training programme, ranks third nationally for scientific excellence, and is an important node in the national AI network. Professor Loutfi has a strategic role in developing the university’s role in Swedish and European AI initiatives through the Wallenberg Foundation’s WASP programme.

“We have a strong university and that means a fantastic pool of young people,” she says. “If you’re interested in establishing a startup or relocating your current business, you’ll get access to a generation with solid knowledge who are often interested in staying and contributing to the region’s growth.” 

Little wonder that local startups making innovative use of technology are flourishing. “It was all about skor [shoes] and kex [cookies] when I arrived,” recalls Professor Loutfi. “Now, a wide diversity of businesses keep the city vibrant.” 

Want to make a smart move? Find out about the opportunities for international people in Örebro

Professor Amy Loutfi. Photo: Supplied

Location and lifestyle: ‘everything is possible here’ 

Richard Kennett, who grew up in Brighton in England, moved to Örebro in 1987 as a love-struck teenager who had fallen for a Swedish au pair. The city now has an international appeal and level of self-confidence he could not have imagined in the early days after his move. 

“At first, Swedes would ask me ‘Are you mad?’” he remembers. “The entire personality of the city has been transformed. I’ve seen a metamorphosis over 15 or 20 years – and today everything is possible here.”

Having raised three children who were born in the city, he says: “I think Örebro has been the perfect place for them to grow up. We’ve had a great system from kindergarten through school and all their sports clubs and activities. It doesn’t take long to get anywhere.

“The geographic location of this city is phenomenal – and so is the choice of lifestyle. You can live in the middle of nowhere, in a country village close to the city, or in the city itself.” 

Following the university’s opening, Richard cites the local hospital becoming involved in research as another key milestone (it’s now rated Sweden’s best university hospital). He credits “a generation of politicians who focused on vision and possibility”, as well as the city’s location, which means over 70 percent of Sweden’s population lives within a radius of 300km.


 Photo: Business Region Örebro

A home for families

Professor Loutfi, who has two daughters aged 11 and nine, also greatly values the family-friendly environment. As well as a sense of security and community, local residents enjoy easy access to outdoor activities and unspoilt nature.

“It’s beautiful here. You can hop on your bike and after 20 minutes you’re really out in nature and I think that’s different from Stockholm,” she says. “There are fantastic hiking trails nearby, like the Bergslagen hill range, where you can just go for a couple of hours or for a day.”

With the pace of developments in AI, has she ever thought about leaving? Even after a spell as a researcher in Spain, she knew she wanted to return to her adopted home. “I turn every stone and weigh all the pros and cons, which is what Canadians do,” she says. “I always come up with more pros [for staying].” 

In Örebro, the list of pros for talented international people and their families keeps on growing.

Looking for a vibrant smaller city with a high quality of life? Find out more about opportunities for international people in Örebro

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READER INSIGHTS

‘Everything is on hold’: The ups and downs of working in Sweden in summer

Office fruit disappears, trains and restaurants shut down, and it is impossible to get anything done if it involves a Swedish colleague. The Local's readers report from Sweden's deserted summer offices.

'Everything is on hold': The ups and downs of working in Sweden in summer

Many foreigners in Sweden end up deciding it’s best to do as the Swedes do and take at least three weeks off in July, as it’s almost impossible to get normal work done. But this doesn’t work for everyone.

Some would rather take time off when the climate is best for a trip back home. Others haven’t been working long enough to earn the holiday. Others are simply too new to understand what July in Swedish offices can be like. 

We asked readers who have worked through most of July to tell us about their experiences. 

READ ALSO: Why do Swedes take such long summer holidays? 

What’s it actually like in the office? 

“Life kind of stops, everything is on hold. You have no one to sign off, approve, help, assign or complete tasks,” reported Sebastian Perreira, an IT worker based in Stockholm. 

“The office is empty, chat is silent, the business is completely on pause,” agreed Sara, a marketing manager from Italy. Elie, a railway engineer from France, estimated that only a quarter of those who normally work in her office are present. 

It’s not just the human contact and the chitchat that disappears. Many workplaces put office cleaning and other basic services on pause. 

“There is a lack of sanitation in office spaces as everyone is out on vacation and also all maintenance work, such as building ventilation etc, is done during this time which makes it difficult to sit in the office space sometimes,” said one respondent, who preferred not to be identified. 

“They stopped the supply of bananas…” groaned Hongru, a statistician from China working at Linköping University. 

An engineer working in construction. Photo: Sara Winsnes/Imagebank Sweden

What about getting to the office and time off after work? 

It’s not just reduced services in offices themselves, but in the entire city. 

“Many restaurants I usually go for lunch are closed for five or more weeks during the summer,” reported José, a software engineer from Mexico, something Perreira agreed was “absolutely ridiculous”. 

Santhan, a PhD student at Umeå University, said that he had struggled with “being alone at the end of the day instead of doing evening sports or activities”. 

“Rail maintenance works are planned when the majority of Swedish people take time off,” said an electrical engineer from Ireland. 

Karan, a cyber security consultant from India, said he had been struggling with the “reduced frequency of public transport”, but Shubham, a mobile app developer, said that he actually liked the fact that public transport was “not too crowded”. 

So could anyone get anyone work done?

“It’s definitely challenging,” reported Mia from the UK, saying she felt “totally uncomfortable” with all the decisions and deadlines that “no one will really remember after their five to six weeks off”.

“Honestly, getting anything done is a struggle, so I focus on individual projects and self-development that I can do by myself. Also, even Swedes who are working aren’t really doing anything.”

“At our company, all of the developers or engineers are Swedish, so they naturally tend to go on vacation all at the same time, sometimes for up to eight weeks,” said Danny, a software developer, also from the UK. “When something goes wrong and a fix is needed urgently, we either have to hack something together without them or use the on-call engineer, which costs a lot of money.” 

One foreigner spending her first summer in Sweden working for a German multinational said she had found the main task assigned her impossible to complete.

“I am supposed to organise a board visit for the end of September. I was only able to book the hotel rooms, but not able to discuss the catering as the responsible person was on holiday. I also need to book restaurants for two evenings. But the restaurants which could fit the requirements of this important meeting are closed, I was not able to visit them, discuss the menu or complete the booking. Next time, I will start the process in March!” 

Foreigners dealing with colleagues in other countries often faced the biggest problems, as few of the their overseas colleagues understood the situation they were in. 

“Foreign clients don’t understand Swedish culture. Or worse, think the Swedes should change their culture,” said James, a construction industry manager from Scotland, who said he was struggling because “the support we need is not there and the team is struggling” and “nobody cares.”

Another foreigner who worked in software development said the big issues came when changes needed to made to another team’s software, as there were “usually no people to go to”. He expected more problems come after the summer. 

“Most of the work done during summers, or even a few weeks before summer, needs to be reexplained again and again after vacationing colleagues return back with vacation brain fog.”

Perreira said that foreigners stuck alone in offices were often left with “boredom and a feeling of guilt”. 

“You either have nothing to do, because things are very slow, or you need to feel peer pressure but there is none, since everyone is off. So you end up accomplishing very little and feel guilty afterwards.”

Some work better

Some respondents, however, said they found summer an unusually productive time. 

“I can get a lot done without the usual meetings being necessary,” said Danny. “Swedes tend to get upset if they are not invited to a meeting, but I’ve found that they don’t mind at all if you take a decision yourself over the summer.” 

Nayane, a Brazilian business intelligence manager, agreed that the best thing about the summer was “no meetings”.

“I’m working with some very specific things that require no interaction with other people, so it has been great!”  

One software tester from eastern Europe said she had benefited from “a lot of focus, way less distractions with meetings and interactions and the possibility of dedicating most of the time to technical tasks not involving communication”.

“Without being bothered, you can actually accomplish a lot of things from the backlog,” Perreira added. 

Alice, who works in delivery and analytics, agreed that summer offered an opportunity to tick items off the to-do list that she never usually had a chance of getting to.

“You get the time to do things you’re not getting to in usual circumstances, like time-consuming projects that are not top priority,” she said. 

Some find it hard to work but don’t care

Several respondents agreed that it was hard to get much done, but didn’t seem too concerned.

Charan, a data manager from India, said that despite a “slightly higher workload”, the long days meant he could both work and feel like he was on holiday. 

“It is very much possible to enjoy the Swedish summer and work simultaneously,” he said. “The long, sunny days and relatively warm weather makes it easy to work and during times of less work to do, it is also possible to connect from a holiday destination and keep working.”

Steve, a UX designer based in Stockholm, who is not using his real name took this to approach to an even greater extreme.

“It’s the best country to work during summer, especially in a corporate environment,” he said. “Since everyone else was gone and workload amounted to almost nothing, I ‘worked’, but really was just taking vacation.” 

He didn’t even stay in Stockholm during his working weeks, he said, instead enjoying “a normal travel-filled vacation”. 

A summer cottage. Photo: Fotograferna Holmberg/TT

How many will take the summer off next time like a Swede? 

Nearly two thirds of our 42 respondents had worked throughout the summer, with most of the rest taking only two weeks off. 

Several said their experiences of working this summer had convinced then to take a Swedish approach next summer. 

“I will take four weeks off next year and not feel any guilt,” said James, the Scottish construction manager. “I will take time off during the summer at the same time as the Swedish people in my office,” agreed the Irish electrical engineer. 

But others, particularly those from India, felt that as summer was the best time to be in Sweden, they wanted to save their travel months for January and February, and the post-Monsoon months in October and November, when the weather is cooler in India.

“It is the best time to be in Sweden, and the worst to be almost anywhere else in Europe,” explained Perreira. “So why waste vacation days now when you can go to Southern Europe in autumn or spring, and to Southeast Asia during the winter?” 

He said he didn’t plan to take the summer off Swedish-style unless absolutely forced to by future family circumstances. 

“Unless I start dating a Swede and end up being forced to spend half of my summer in a cottage in Skåne, nothing will change.” 

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