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‘Slowbalisation’: why Swedish companies are moving back home

Sweden has a dynamic, modern economy, led by Stockholm’s status as an international innovation and startup hub. But you may be surprised to learn that a growing number of Swedish companies with production bases overseas are choosing to move these operations home.

‘Slowbalisation’: why Swedish companies are moving back home
Photo: Getty Images

Experts say the trend is part of the process of ‘slowbalisation’ and can even be seen in services, as well as manufacturing. 

So, what are the reasons for the change and what does it mean for the Stockholm region, the jobs market and the Swedish economy as a whole? The Local spoke to Joacim Tåg, of the Stockholm-based Research Institute of Industrial Economics (IFN), and the CEO of one company that has taken the leap, to find out.  

Stockholm is a global innovation hub and the Stockholm Business Alliance spans 53 Swedish municipalities – find out more

Reasons for reversing 

Costs, increasing automation, sustainability, and intellectual property are all drivers for Swedish companies to give up producing abroad, says Tåg. “I think a lot of companies have reversed their decisions after realising they made mistakes along the way,” he says. 

One reason for this is that rising labour costs in China and other Asian economies may mean what made economic sense a decade or so ago doesn’t look so sound now. “Big macroeconomic shocks like the Covid-19 crisis also provide an opportunity for companies to look over their operations and try to cut costs,” adds Tåg.

Furthermore, increasing automation makes labour costs a less critical factor for many firms. “That means you don’t need to produce in these countries any more, many of which have more unstable institutional environments that are not well-suited to large investments in automation and factories,” he says. Some companies may also be motivated by the ability to better protect their intellectual property by moving production home, he adds.

ChromoGenics, which makes high performance energy-efficient glass, decided to move its main production facility from the US back to Sweden after sourcing advanced technical equipment from a company in Germany that had gone bankrupt. 

In April this year, production began at its new plant in Uppsala, where seven permanent new skilled jobs have been created. In total, the move may have created work for 20 to 25 people, including a pool of students from Uppsala University, according to the company’s CEO, Leif Ljungqvist. He says there are no disadvantages of producing in Sweden.

“The reasons for moving home were to have better quality control over the production process and also that the transportation costs were quite high,” Ljungqvist explains. “Sustainability is obviously also a factor.”

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How highly-skilled workers win 

Both the true extent of the trend and its overall impact could be much better understood. That’s why Tåg is starting a research project that will analyse which jobs continue to disappear abroad and which are coming back to Sweden. 

“It’s a net positive when production moves back home,” he says. “However, the jobs you get back are not the same jobs you lost when you offshored to get cheap labour in China. Typically, when you’re investing in a high-tech factory in Sweden, it’s more highly-skilled jobs that are created and the low-skilled jobs don’t come back.”

Joacim Tåg. Photo: Supplied

The new ChromoGenics facility is “fairly automated” and only workers of “high competence” can run the machinery, says Ljungqvist. Such engineering expertise has a similar cost whether you’re recruiting in China or Sweden, he adds.

Tåg cites AI as another area where tech continues to require expert supervision rather than completely replacing human labour. “In some areas, we see shortages of tech workers because tech advances but then you need the workers that take care of the technologies,” he says. 

Stockholm’s status as a startup and fintech hub – along with low interest rates and an active venture capital market – is also likely to ensure demand for highly-skilled workers remains strong in the city. “A lot of Stockholm firms are on the leading edge of technology and that leads to skill shortages,” Tåg says.

Local ‘spillover’ benefits 

While the overall number of jobs being created nationally so far is modest, it’s important to understand the potential for significant local “spillover” effects.

Setting up a big production plant in Sweden has indirect as well as direct benefits; other local firms may become suppliers, for instance, and there may be opportunities for new restaurants or other services. “It can really be a win for smaller regions in Sweden,” says Tåg.

In addition to Chromogenics, another recent example is the eyewear company Synsam moving production from China to Östersund in Jämtland. The new factory is expected to open in 2022 and will create around 200 jobs.

Nor is the trend limited to manufacturing; Tåg says it encompasses “all kinds of industries” in Sweden. Some IT and legal services jobs that moved to the Balkans, for example, are also starting to come home.

Photo: Chromogenics

Slowbalisation not deglobalisation

Some economists have talked about globalisation changing to an era of ‘slowbalisation’ since the 2008 financial crisis. Tåg, director of IFN’s Firm Competitiveness research programme, says the “immense growth in globalisation” that was dominant in recent decades is over. But he adds: “There’s a deceleration of globalisation but it’s not going into reverse.” 

He estimates that between two and five percent of Swedish firms that took production abroad have moved it home or are doing so. While more companies continue to offshore operations than move home at present, Tåg says he does expect the homecoming trend to continue.

Ljungqvist believes it’s becoming more attractive to many mid-sized and smaller Swedish companies as a result of Covid-19. “People will look to have better control over their supply chain and other things,” says the CEO. “The pandemic hadn’t started when the decision was taken. But now we feel quite lucky as we have other contractors that have been affected by Covid.”

Looking ahead, he predicts: “With really high volume production, it might still be worth going to China. But with mid-sized and smaller volumes, I think production will be coming back to Sweden.”

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FOOD AND DRINK

Stockholm nightlife: Seven cheap pubs and dive bars that are worth a visit

The Stockholm bar scene isn't just made up of expensive wine and fancy cocktails. There are also numerous pubs that may not make a 'best pubs in the capital' list, but are as budget friendly as they are laidback, and perfect for grabbing a beer without breaking the bank.

Stockholm nightlife: Seven cheap pubs and dive bars that are worth a visit

Going out to enjoy a meal and drink can be a very enjoyable experience, offering the chance to unwind and socialise. However, eating out or just going out for a beer can be expensive. Here are some of the more affordable bars and restaurants in Stockholm.

Hellströms

Hellströms Bar and Restaurant has a snug and welcoming atmosphere. They offer meals such as sandwiches, salads and burgers. They also have weekly offers, pasta nights on Monday and Tuesday nights, a fajita buffet on Wednesdays, burger and fries offer on Thursdays and a nacho buffet on Fridays.

Along with meal deals during the week they also have club 90, with music from the 90s from 8pm-1am on Wednesday night, a music quiz every Thursday and a pre-party from 10pm on Saturday. Finally, their afterwork promotion takes place every weekday between 3pm and 8pm.

The price of beer starts from 30 kronor ($2.90).

Find out more about their events here.

Location: Fatbursgatan 1, Stockholm

Crazy Horse and Black Elk

With three venues across Stockholm, the Crazy Horse is a lively and bustling bar. They offer a wide range of menu options, from snacks to burgers, fajitas, salads, fish and grilled dishes. It can get busy, so bear that in mind.

The cost of beer starts from 32 kronor, before 6pm.

More information can be found here.

Location: Sveavägen 60 & 61 and Götgatan 44, Stockholm

Lion Bar

This bar has a friendly and laid-back environment. With five locations in Stockholm, Sundbyberg, Vasastan, Sveavägen, Gärdet and Hornstull they feature a curated selection of dishes, which include fish and pork to burgers and steak. The post-work offer is available until 7pm from Monday to Friday.

Beer starts from 32 kronor, before 7pm.

More information can be found here.

Location: Tulegatan 7, Roslagsgatan 20, Sveavägen 74, Furusundsgatan 20 and Hornsgatan 154, Stockholm

The International Bar

Located in Östermalm, Gamla Stan and Birkastan, the International Bar is another favoured venue. The bar can be noisy, but it is a welcoming environment. Like many other bars, it has a broad food menu to choose from, which includes Swedish meatballs, fish and chips, burgers and pizzas.

They also have afterwork reduced rates from Monday to Friday between 3pm and 7pm. The bars also show sporting events, such as the Premier and Champions Leagues.

Cost of beer starts from 39 kronor.

Additional information can be found here.

Location: Norrlandsgatan 23, Mälartorget 13 and Rörstrandsgatan 11 Stockholm

Bara Enkelt & Bara Backe

The Baras group has eight venues across Stockholm and Uppsala, with Bara Enkelt and Bara Backe being popular spots.

The atmosphere in these bars is energetic and vibrant, especially on the weekend. Both bars offer a food menu, which includes snacks such as fries and halloumi sticks along with mains, including burgers and pasta dishes. Afterwork discounted prices are offered every day until 5pm.

Draft beer starts from 42 kronor.

Book a table or find more information here.

Location: Skånegatan 59 and Götgatan 33, Stockholm

Retro Bar

Another popular sports bar with a television screen at every corner, so you won’t miss any of the action. With an American-inspired food menu, they serve a range of burgers, stakes, pasta dishes, fajitas and salads. Their afterwork promotion is on until 6pm from Monday to Friday. When it comes to sports, they show matches from the Premier and Champions League to the NFL and more.

The cost of a beer starts from 54 kronor.

Book a table or find more information here.

Location: Sveavägen 120, Sveavägen 55, Sankt Eriksgatan 22, Hornsgatan 136 and Bondegatan 25, Stockholm

Flying Horse

If you are looking for a bar to watch football, the Flying Horse is a popular sports bar. When a football match is being screened, this bar has an exciting and dynamic atmosphere, offering a wide selection of food, from light bits, like sandwiches to main meals which includes burgers, fish, chicken and salads. The pub offers discounted prices on drinks for their afterwork deal from Monday to Friday until 6pm.

Due to the venue being a popular sports bar and it does fill up quickly, if you are planning on going it is recommended that you book in advance.

The cost of beer starts from 59 kronor.

Get more information on this bar here.

Location: Odengatan 44, Stockholm

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