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COVID-19 VACCINES

‘We need more advertising’: Germany moves focus of vaccine drive to target the undecided

How can Germany encourage more people to get their Covid jabs? Calls are growing for high profile TV campaigns and better education to convince the undecided and sceptics.

'We need more advertising': Germany moves focus of vaccine drive to target the undecided
A company doctor from VW Sachsen wearing a 'together against Corona' shirt. Photo: picture alliance/dpa/dpa-Zentralbild | Robert Michael

Chancellor Angela Merkel on Tuesday confirmed that Germany was not following other countries like France by going down the route of making Covid-19 vaccinations compulsory for some groups of the population such as healthcare workers or teachers. 

But with the slowing down of the vaccine drive, the country needs to change its tack. 

READ ALSO: Germany not planning compulsory vaccinations, says Merkel

Politicians and health experts are advocating for a more visible advertising campaign for coronavirus vaccinations in order to convince hesitant or undecided people.

“The vaccination campaign should be advertised with TV spots, among other things,” Dietmar Bartsch, head of the Left party parliamentary group in the Bundestag, told the Neue Osnabrücker Zeitung.

On Tuesday the President of the German Medical Association, Klaus Reinhardt, also slammed the fact there is no high profile TV advert campaign in Germany for Covid vaccines. Reinhardt also said authorities needed to “approach the people”, whether it’s in sports clubs, cultural associations and religious groups. 

SPD member of parliament Bärbel Bas said so far the vaccination campaign has been “hardly visible”.

“The existing offers are obviously not sufficient to reach enough people willing to be vaccinated,” the deputy parliamentary group leader of the Social Democrats told the Redaktionsnetzwerk Deutschland.

“This is where the Federal Minister of Health (Jens Spahn) is called upon. We need to significantly expand the information campaign. We need more advertising and education,” the health expert demanded.

‘Vaccination fatigue must not prevail’

Calls to push forward the vaccine drive are also coming from groups desperate to avoid a future lockdown. Germany spent around eight months in a state of shutdown during the second and third waves at the end of 2020 and earlier this year. 

“We must try on all channels to address people who have so far been reluctant to get vaccinated,” said the President of the German Association of Cities, Burkhard Jung, to the newspapers in the Funke Mediengruppe. He said it needs to become easier to get a jab outside of vaccination centres and doctors’ offices.

READ ALSO: EXPLAINED: Why Covid vaccine demand is dropping in Germany

Vaccination fatigue must not be allowed to prevail and the number of shots must increase again, he pleaded. 

“It’s important that we speed up the vaccination campaign, politicians must do more advertising for it,” said Ingrid Hartges, managing director of the Hotel and Restaurant Association (DEHOGA). 

It must be made more clear that vaccinated people “will soon be able to fully exercise their rights of freedom again”, she told the Augsburger Allgemeine.

Hartges said it was important to provide incentives for vaccinations. “To be clear, our industry will not accept another closure,” Hartges stressed.

How many people are vaccinated in Germany?

Up to now, about 43 percent of the population has been fully vaccinated against Covid-19, while 48.8 million people (58.7 per cent) have received at least one dose.

On Tuesday, Chancellor Merkel and Health Minister Spahn made an appeal urging people to get vaccinated.

“A vaccination not only protects you, but also always someone you are close to, someone you care about, someone you love,” Merkel said.

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COVID-19 VACCINES

Italy’s constitutional court upholds Covid vaccine mandate as fines kick in

Judges on Thursday dismissed legal challenges to Italy's vaccine mandate as "inadmissible” and “unfounded”, as 1.9 million people face fines for refusing the jab.

Italy's constitutional court upholds Covid vaccine mandate as fines kick in

Judges were asked this week to determine whether or not vaccine mandates introduced by the previous government during the pandemic – which applied to healthcare and school staff as well as over-50s – breached the fundamental rights set out by Italy’s constitution.

Italy became the first country in Europe to make it obligatory for healthcare workers to be vaccinated, ruling in 2021 that they must have the jab or be transferred to other roles or suspended without pay.

The Constitutional Court upheld the law in a ruling published on Thursday, saying it considered the government’s requirement for healthcare personnel to be vaccinated during the pandemic period neither unreasonable nor disproportionate.

Judges ruled other questions around the issue as inadmissible “for procedural reasons”, according to a court statement published on Thursday.

This was the first time the Italian Constitutional Court had ruled on the issue, after several regional courts previously dismissed challenges to the vaccine obligation on constitutional grounds.

A patient being administered a Covid jab.

Photo by Pascal GUYOT / AFP

One Lazio regional administrative court ruled in March 2022 that the question of constitutional compatibility was “manifestly unfounded”.

Such appeals usually centre on the question of whether the vaccine requirement can be justified in order to protect the ‘right to health’ as enshrined in the Italian Constitution.

READ ALSO: Italy allows suspended anti-vax doctors to return to work

Meanwhile, fines kicked in from Thursday, December 1st, for almost two million people in Italy who were required to get vaccinated under the mandate but refused.

This includes teachers, law enforcement and healthcare workers, and the over 50s, who face fines of 100 euros each under rules introduced in 2021.

Thursday was the deadline to justify non-compliance with the vaccination mandate due to health reasons, such as having contracted Covid during that period.

Italy’s health minister on Friday however appeared to suggest that the new government may choose not to enforce the fines.

“It could cost more for the state to collect the fines” than the resulting income, Health Minister Orazio Schillaci told Radio Rai 1.

He went on to say that it was a matter for the Economy and Finance Ministry, but suggested that the government was drawing up an amendment to the existing law.

READ ALSO: Covid vaccines halved Italy’s death toll, study finds

The League, one of the parties which comprises the new hard-right government, is pushing for fines for over-50s to be postponed until June 30th 2023.

Prime Minister Giorgia Meloni had promised a clear break with her predecessor’s health policies, after her Brothers of Italy party railed against the way Mario Draghi’s government handled the pandemic in 2021 when it was in opposition.

At the end of October, shortly after taking office, the new government allowed doctors, nurses and other healthcare professionals to return to work earlier than planned after being suspended for refusing the Covid vaccine.

There has been uncertainty about the new government’s stance after the deputy health minister in November cast doubt on the efficacy of Covid-19 vaccines, saying he was “not for or against” vaccination.

Italy’s health ministry continues to advise people in at-risk groups to get a booster jab this winter, and this week stressed in social media posts that vaccination against Covid-19 and seasonal flu remained “the most effective way to protect ourselves and our loved ones, especially the elderly and frail”.

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