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Why mastering English isn’t all good news for Danish workers and their companies

While learning English is clearly an advantage for Danish workers, mastering the language of Shakespeare isn't enough for companies that export to Germany.

Why mastering English isn't all good news for Danish workers and their companies
English language skills don’t cut it for Danish companies hoping to export to Germany. Photo: Maheshkumar Painam / Unsplash

The Danish business community is facing a major language problem – and it’s not with English.

According to Dansk Industri (DI), an organisation representing approximately 18,500 companies across Denmark, Danish companies are experiencing a shortage of employees with good German skills.

As more Danes opt to master English, fewer are mastering the German language than in the past. This is making it more difficult, DI said, to trade with companies in Germany. 

Although Danes are considered to be the best in the world at speaking English as a second language, DI Deputy Director Mette Fjord Sørensen said speaking English when doing business in Germany isn’t always an option.

“Germany is a big country and not everyone speaks English at a high level, so misunderstandings can occur that could have consequences for a business deal,” Sørensen told The Local. “Speaking in someone’s native tongue, in this case German, can have a positive effect.”

DI said that German skills are in “extremely high demand” in a wide range of professions, from trade graduates to engineers and craftsmen. 

“Our companies demand employees with dual competencies – for example the engineer or electrician who also knows German,” Sørensen said, adding that DI is worried as they see fewer and fewer students choose to study German. 

An analysis by SMV Denmark, an organisation representing small and medium-sized companies in Denmark, shows that the number of high school students graduating German at A-level fell from 11 percent in 2005 to less than 6 percent last year. Additionally, the number of students admitted to a higher German education last year was 30 percent lower than in 2010, according to Avisen Danmark

Sørensen thinks the long term solution is to expand German language studies within Denmark’s education system, but there are several solutions available in the meantime.

This includes language courses for working professionals, specific to the work they do. 

“German expats in Denmark could also play a vital role in the need for German language competence,” Sørensen said. “We have to dig into the possibilities expats can contribute.”

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ENVIRONMENT

Sweden’s SSAB to build €4.5bn green steel plant in Luleå 

The Swedish steel giant SSAB has announced plans to build a new steel plant in Luleå for 52 billion kronor (€4.5 billion), with the new plant expected to produce 2.5 million tons of steel a year from 2028.

Sweden's SSAB to build €4.5bn green steel plant in Luleå 

“The transformation of Luleå is a major step on our journey to fossil-free steel production,” the company’s chief executive, Martin Lindqvist, said in a press release. “We will remove seven percent of Sweden’s carbon dioxide emissions, strengthen our competitiveness and secure jobs with the most cost-effective and sustainable sheet metal production in Europe.”

The new mini-mill, which is expected to start production at the end of 2028 and to hit full capacity in 2029, will include two electric arc furnaces, advanced secondary metallurgy, a direct strip rolling mill to produce SSABs specialty products, and a cold rolling complex to develop premium products for the transport industry.

It will be fed partly from hydrogen reduced iron ore produced at the HYBRIT joint venture in Gälliväre and partly with scrap steel. The company hopes to receive its environemntal permits by the end of 2024.

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The announcement comes just one week after SSAB revealed that it was seeking $500m in funding from the US government to develop a second HYBRIT manufacturing facility, using green hydrogen instead of fossil fuels to produce direct reduced iron and steel.

The company said it also hoped to expand capacity at SSAB’s steel mill in Montpelier, Iowa. 

The two new investment announcements strengthen the company’s claim to be the global pioneer in fossil-free steel.

It produced the world’s first sponge iron made with hydrogen instead of coke at its Hybrit pilot plant in Luleå in 2021. Gälliväre was chosen that same year as the site for the world’s first industrial scale plant using the technology. 

In 2023, SSAB announced it would transform its steel mill in Oxelösund to fossil-free production.

The company’s Raahe mill in Finland, which currently has new most advanced equipment, will be the last of the company’s big plants to shift away from blast furnaces. 

The steel industry currently produces 7 percent of the world’s carbon dioxide emissions, and shifting to hydrogen reduced steel and closing blast furnaces will reduce Sweden’s carbon emissions by 10 per cent and Finland’s by 7 per cent.

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