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LANGUAGE AND CULTURE

Why is Sweden called Sweden? The Local answers Google’s questions

Why is Sweden called Sweden? Why is Sweden so depressing? Why is Sweden so rich?  In this series of articles, The Local answers some of the most common questions that appear when you type "Why is Sweden..." into the Google search engine.  

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Why is Sweden actually called Sweden? Let's find out. Photo: Google screenshot

The short answer to “why is Sweden called Sweden?” is that it’s not. It’s called Sverige

When The Local asked Henrik Williams, a Professor of Scandinavian Languages at Uppsala University, he also gave the question a short answer: “Because it’s inhabited by Swedes.” 

We can trace some form of the name back to at least the 13th century, when it was called Swearike in Old Swedish. That translates to “the kingdom of the Swear”.

Two thousand years ago, some of the people living in what is now known as Sweden were called Svear or Suiones, depending on which language you spoke and on how you spelled things (spelling varied greatly). 

The Roman historian Tacitus gives the first known description of the Svear in a book written in the year 93 CE, Germania

Everything comes down to this word, Svear, the name of the people. It means ‘we ourselves’. The Svear lived in Uppland just north of where Stockholm is now, until about the 11th century when they started expanding their territory. 

“It’s very common that people call themselves, either ‘we ourselves’ or ‘the people’” said Professor Williams. 

“We are ‘the humans’ and everybody else is something else. Everyone else is ‘them'”.

Of course, nobody uses the word in that way now, but it still forms the basis of the word Sweden.

The 8th century epic poem Beowulf gives the earliest known recorded version of the word Sweoland, land of the Swear

But at that time, there was no Sweden. Instead, the land was occupied by little kingdoms of Swedes and Goths (in present-day Götaland) and warring tribes of Vikings.

It’s unclear when the King of the Swear started referring to himself as the king of a country called Sweden, but it was probably around the time the country adopted Christianity in the 11th century. 

“Sweden” only came into regular use after 1750, when it replaced “Swedeland” in English. But in Scotland, “Sweden” had been used since the beginning of the modern era.

According to the Oxford English Dictionary in the early 17th century, people would use Sweden as the name of the people, and Swedeland as the name of the country. 

The first attested use of ‘Sweden’ was in a Scottish timber accounting log in 1503, which refers to “Sweden boards.” 

Most countries went from the Old Norse word Svíþjóð (which is still used to describe Sweden in Icelandic today) and turned it into something in their own languages, like the Old English Swíoríce, the Middle Dutch Zweden and High German Schweden

But it’s not called Sweden everywhere. 

In Finnish, Sweden is Ruotsi, in Estonian it’s Rootsi, and in Northern Sami Ruoŧŧa.

This comes from the root-word Rod, as in modern day Roslagen the coastal part of Uppland. It means rowing, or people who row. And because Finland was invaded by people from Roslagen, that’s how Finns referred to them. 

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FOOD AND DRINK

OPINION: Are tips in Sweden becoming the norm?

Should you tip in Sweden? Habits are changing fast thanks to new technology and a hard-pressed restaurant trade, writes James Savage.

OPINION: Are tips in Sweden becoming the norm?

The Local’s guide to tipping in Sweden is clear: tip for good service if you want to, but don’t feel the pressure: where servers in the US, for instance, rely on tips to live, waiters in Sweden have collectively bargained salaries with long vacations and generous benefits. 

But there are signs that this is changing, and the change is being accelerated by card machines. Now, many machines offer three preset gratuity percentages, usually starting with five percent and going up to fifteen or twenty. Previously they just asked the customer to fill in the total amount they wanted to pay.

This subtle change to a user interface sends a not-so-subtle message to customers: that tipping is expected and that most people are probably doing it. The button for not tipping is either a large-lettered ‘No Tip’ or a more subtle ‘Fortsätt’ or ‘Continue’ (it turns out you can continue without selecting a tip amount, but it’s not immediately clear to the user). 

I’ll confess, when I was first presented with this I was mildly irked: I usually tip if I’ve had table service, but waiting staff are treated as professionals and paid properly, guaranteed by deals with unions; menu prices are correspondingly high. The tip was a genuine token of appreciation.

But when I tweeted something to this effect (a tweet that went strangely viral), the responses I got made me think. Many people pointed out that the restaurant trade in Sweden is under enormous pressure, with rising costs, the after-effects of Covid and difficulties recruiting. And as Sweden has become more cosmopolitain, adding ten percent to the bill comes naturally to many.

Boulebar, a restaurant and bar chain with branches around Sweden and Denmark, had a longstanding policy of not accepting tips at all, reasoning that they were outdated and put diners in an uncomfortable position. But in 2021 CEO Henrik Kruse decided to change tack:

“It was a purely financial decision. We were under pressure due to Covid, and we had to keep wages down, so bringing back tips was the solution,” he said, adding that he has a collective agreement and staff also get a union bargained salary, before tips.

Yet for Kruse the new machines, with their pre-set tipping percentages, take things too far:

“We don’t use it, because it makes it even clearer that you’re asking for money. The guest should feel free not to tip. It’s more important for us that the guest feels free to tell people they’re satisfied.”

But for those restaurants that have adopted the new interfaces, the effect has been dramatic. Card processing company Kassacentralen, which was one of the first to launch this feature in Sweden, told Svenska Dagbladet this week that the feature had led to tips for the average establishment doubling, with some places seeing them rise six-fold.

Even unions are relaxed about tipping these days, perhaps understanding that they’re a significant extra income for their members. Union representatives have often in the past spoken out against tipping, arguing that the practice is demeaning to staff and that tips were spread unevenly, with staff in cafés or fast food joints getting nothing at all. But when I called the Swedish Hotel and Restaurant Union (HRF), a spokesman said that the union had no view on the practice, and it was a matter for staff, business owners and customers to decide.

So is tipping now expected in Sweden? The old advice probably still stands; waiters are still not as reliant on tips as staff in many other countries, so a lavish tip is not necessary. But as Swedes start to tip more generously, you might stick out if you leave nothing at all.

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