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EQUALITY

Lego celebrates diversity with rainbow-coloured figurines

Danish toy brick maker Lego unveiled a new set of rainbow-coloured figurines on Thursday to celebrate the diversity of its fans and the LGBTQI+ community.

Lego celebrates diversity with rainbow-coloured figurines
Lego's new 'Everyone is Awesome' set. Photo: Handout/Reuters/Ritzau Scanpix

The “Everyone is Awesome” set features 11 monochrome mini figures, each with its own individual hairstyle and rainbow colour.

“I wanted to create a model that symbolises inclusivity and celebrates everyone, no matter how they identify or who they love,” set designer Matthew Ashton said in a statement.

He said the fact that he belongs to the LGBTQI+ community had encouraged him to create the new Lego bricks.

“I knew I needed to step up to the plate and make a real statement about love and inclusivity, and generally spread some Lego love to everybody who needs it,” Ashton said.

“Kids are so much more accepting of each other and everybody else’s differences and I think that’s one of the things we can all learn from kids, is just go out there, have fun, be open to everybody and the world would be a much more happier, inclusive and living place,” he added.

The new 346-piece set will go on sale June 1st to coincide with Pride Month, which is dedicated to celebrating the LGBTQI+ communities around the world. 

READ ALSO: Lego launches bricks with Braille

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BUSINESS

Denmark’s toy giant Lego offers staff bonus after bumper year

Danish toymaker Lego, the world's largest toymaker, Denmark's Lego, said on Tuesday it will offer its 20,000 employees three extra days of holiday and a special bonus after a year of bumper revenues.

Lego is rewarding staff with a Christmas bonus and extra holiday after a strong 2022.
Lego is rewarding staff with a Christmas bonus and extra holiday after a strong 2022. File photo: Ida Guldbæk Arentsen/Ritzau Scanpix

Already popular globally, Lego has seen demand for its signature plastic bricks soar during the pandemic alongside its rapid expansion in China.

“The owner family wishes to… thank all colleagues with an extra three days off at the end of 2021,” the company said in a statement.

The unlisted family group reported a net profit of more than 6.3 billion Danish kroner (847 million euros) for the first half of 2021.

Revenues shot up 46 percent to 23 billion kroner in the same period.

It had been “an extraordinary year for the Lego Group and our colleagues have worked incredibly hard,” said the statement, which added that an unspecified special bonus would be paid to staff in April 2022.

Lego, a contraction of the Danish for “play well” (leg godt), was founded in 1932 by Kirk Kristiansen, whose family still controls the group which employs about 20,400 people in 40 countries.

READ ALSO: Lego profits tower to new heights as stores reopen

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