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CULTURE

‘Why is it funny to point out something that everyone already knows about Swedish culture?’

What's the worst social offence you could commit in Sweden? How do Swedish people react when they run into each other on the street? These are some of the cultural quirks TikTok marketer Liam Kalevi delves into in a series of viral videos.

Liam Kalevi
Liam Kalevi. Photo: Society Icon

The 23-year-old started making TikTok videos while in lockdown in a cockroach-ridden apartment in Barcelona in March 2020. 

He’s made over one hundred TikTok videos in the last year and a half, showing off his talent for impersonations of European accents. Those videos have notched up a total of 9.1 million likes on the platform, and he has even been featured on Sweden’s official Instagram page. 

His most popular videos are skits imitating various languages deciding on words or on different cultures clashing, although his favourite is one about people who read horoscopes. 

@liamkalevi

Awkward #comedyskit #sweden #scandinavia #language

♬ original sound – Liam Kalevi

Kalevi grew up in one of the most multicultural households you can imagine, with a Finnish father and a Kenyan mother who spoke six languages between them. He spent four years in the UK before moving back to Sweden when he was five.  

“My mum comes from a very warm culture and she’s very outgoing and an extrovert. And my dad… isn’t.” 

He started out imitating his parents’ accents which grew into doing impressions of random people he’s encountered around the world. 

“I just did what came naturally to me and made up random sketches.”

@liamkalevi

SUOMI 🇫🇮 #tiktoksuomi #tiktokfinland #finland #lol #comedyskit

♬ original sound – Liam Kalevi

The videos are low-budget affairs, with Kalevi performing all the parts, sometimes using towels on his head instead of wigs to differentiate between characters.

Now back in Stockholm, the popularity of his videos has surprised him, and has even landed him a job at microinfluencer company Society Icon as their head of TikTok marketing.

“In the past week, three people came up to me on the street and said ‘I like your videos’.”

He thinks that the funniest thing about Swedish culture is the fear of conflict and the uncomfortable situations this can lead to, like when you eat terrible food at a restaurant but can’t bear to tell the staff.

“A lot of the comedy I make stems from the awkward situations because everybody is kind of concerned about what the group will think.”

@liamkalevi

True or nah? 🇸🇪 @hailemariam.b #sweden #comedyskit

♬ original sound – Liam Kalevi

He says his comedy “is kind of for everyone”. His videos don’t laugh at a culture, they laugh with it. You’re always in on the joke too. 

“When you make comedy about a nationality then everyone in the nationality can relate to it, whether you’re young or old.

“If you can relate to something, you feel like you’re a part of something. This is like our thing now. It’s something to do with community.”

A big part of Kalevi’s humour is finding a weirdly specific characteristic that lots of people take for granted. Despite being born in Sweden, English is his first language, and having a little bit of distance helps him notice the silly quirks of a culture that might not be obvious to the average Swede.

Still, he says he doesn’t know why people think his videos are so funny.

“Why is it funny to point out something that everyone already knows?”  

@liamkalevi

Please treat the butter with respect. #butter #comedyskit #sweden #sverige

♬ original sound – Liam Kalevi

But every culture has something funny about it, he says. He doesn’t think that Swedish culture is any funnier than others.

“Kenyan culture is funny in a completely different way. People are extroverted, pushy. They want their kids to be doctors. It’s the other extreme.”

@liamkalevi

Sorry for the horrible Danish accent 😭 #tiktokdenmark #comedy

♬ original sound – Liam Kalevi

He likes that Swedish people are not pretentious, but adds, controversially: “I think Swedish pizza is better than Italian pizza. It’s more down to Earth, more genuine.”

He stands by his love for Swedish pizza, even when it has banana and kebab and meatballs and fries on top.

“I’ll go on record to say that Swedish pizza is better than Italian pizza. Kebab pizza is top tier pizza in my opinion.”

He has not yet been to Italy.

Follow Liam on TikTok here and Instagram here

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READER INSIGHTS

‘Benny is always very kind’: Foreigners’ top encounters with Swedish celebrities

We asked The Local's readers to tell us of a time they met a Swedish celebrity. Here are their best stories.

'Benny is always very kind': Foreigners' top encounters with Swedish celebrities

Some readers shared stories of encounters with Swedes who are also global stars, such as Abba or the King and Queen of Sweden, others spoke of meeting national celebrities who had helped them get to know their new home country.

Anne Foo from Malaysia is a fan of the Sällskapsresan movies by Lasse Åberg, who plays the kind but hapless Stig Helmer.

“It was one of the first Swedish films I watched when I first moved to Sweden that I could understand without needing to be fluent. It helped me understand the Swedish psyche and their humour and Swedish people in general,” she said.

Multi-talented artist Åberg is also known for his sketches of Mickey Mouse, as well as Trazan & Banarne, one of Sweden’s most famous children’s shows, and his band Electric Banana Band. Anne met him when she visited his museum, Åbergs Museum, outside of Stockholm.

“We were not expecting to see him there but we kind of heard he pops by the museum often to help out. We bought tickets for the guided tour and lucky us the guide fell sick (sorry guide!) and Lasse, who happened to pop by just then, took over and gave us a personal guided tour of his museum. He is just as he was as Stig Helmer. Has a down-to-earth humour, very intelligent and humble.”

Another reader, Doug, met Swedish singer Lisa Nilsson when she was performing the lead role in the musical Next to Normal at Stockholm’s Stadsteater, a performance she got rave reviews for.

“I have loved Lisa Nilsson for years, ever since Himlen runt hörnet was required listening in my Swedish class,” he wrote on The Local’s Facebook page.

“After the performance I waited by the stage door to see if I could meet her. Many people came out, but not her – until finally she exited, alone. I approached her and she was not just gracious – she seemed genuinely excited to meet an American fan. We stood (in the rain, no less) and spoke for a while. I came away feeling that my adoration was well-placed: talented, beautiful, and so down to earth. A wonderful entertainer and an extraordinary human being.”

Some readers also shared pictures of themselves running into a Swedish celebrity.

Benjamin Dyke met football coach Sven-Göran Eriksson in Torsby, where Eriksson grew up, at the opening ceremony of the Svennis Cup, a youth football competition held every year in his honour.

Eriksson, more known by his nickname Svennis in Sweden, during his long career coached teams such as Lazio in Italy and brought England, as coach, to the quarter-finals of the 2002 and 2006 World Cups. Earlier this year he disclosed he had been diagnosed with fatal pancreatic cancer.

Dyke’s encounter with Eriksson happened a few years ago, and he walked up to the Swede to thank him for his time as England manager and the two chatted for a while about that.

“He asked where I came from in England and I answered that all my family come from Liverpool. His eyes lit up (I now know he supported Liverpool all his life, as did his dad) but when I explained that I was an Everton fan (the other Liverpool team…) he quickly shut down the conversation and walked away,” said Dyke.

Sven-Göran Eriksson, left, and Benjamin Dyke in 2018. Photo: Private

Readers also shared their stories on The Local’s Facebook page. Lindelwa posted a picture of her chance meeting with Swedish Melodifestivalen winner John Lundvik at Stockholm’s Arlanda Airport, although she revealed they did not share a flight.

Lundvik represented Sweden in the 2019 Eurovision Song Contest with the song Too Late for Love (and co-wrote the UK’s entry, Bigger than Us, the same year), with which he came in fifth.

Lindelwa and John Lundvik. Photo: Private

Gerard met Abba legend Benny Andersson outside his studio in Stockholm.

“I had never seen Benny’s studio so I went to take a look with the ferry from Djurgården to Skeppsholmen. I was told that Benny was in so I waited for a little while and he came out to meet a few fans,” he said, revealing that it was in fact not the first time he ran into Andersson, a composer also known for co-writing hit musicals such as Chess and Kristina from Duvemåla.

“He’s always very kind and patient. I had met him before, last time in 2010 in London for the concert of Kristina at the Royal Albert Hall. Next stop will be May 27th, the second anniversary of Abba Voyage in London where Benny and Björn will do a Q&A before the show.”

Gerard and Benny Andersson back in 2010. Photo: Private

Several other readers also said they had met members of Abba.

“I was a child visiting my relatives in Sweden the year Voulez-Vous was released. My aunt took me to NK [Stockholm mall] to buy the LP. On our way back to her apartment, she spotted Frida on Hamngatan. My aunt was amazing at celeb-spotting, and she was usually very discreet, but in this case she insisted I go up and say hello! Frida was happy to autograph the album for a young fan; it’s still one of my prized possessions today,” said Sue Trowbridge.

Of course, it’s not always easy to recognise celebrities. You might spot a familiar face but not be able to place it, as happened to Linda on two separate occasions when she ran into a Swedish acting star and a member of the Nobel Prize-awarding Swedish Academy.

“I accidentally stared at Pernilla August in a local food shop. She looked familiar but I couldn’t recognise her. She stared back and I suddenly came to my senses and looked another way. Embarrassed. I’ve also stared at Horace Engdahl,” she said.

In The Local’s original survey call-out, we also included a story from Australian reader Jake Farrugia, who was on his lunch break in NK when he spotted a familiar face, Sweden’s Crown Princess Victoria. He walked up to her to ask for a selfie.

“She was very nice and we shared some small talk which truly made me feel like we were on the same level and that she had a strong sense of humanity, as I stood there, butchering her native language with my ‘work in progress’ level of Swedish. I can see why the Swedish people have a deep love and respect for her,” Farrugia said.

“It’s a very un-Swedish thing to do, that’s why I think it’s so fun! All of my encounters with celebrities in Sweden have been very positive so far. It’s all in the approach, you have to be respectful and be OK with others not wanting to give you their time of day, since we all have days where we are feeling less social and those can easily be interpreted as a part of our character, but they rarely are a fair representation.

“If I were to be a celebrity, Sweden would be the place to best blend in. It seems like celebrities can live a somewhat normal life as the construct of ‘celebrity’ isn’t viewed as a thing people go hysteric for as is the case in many other countries.”

The Local’s reader Jake Farrugia snapped this selfie with Sweden’s Crown Princess Victoria. Photo: Private
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