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SWEDISHNESS

Frogs, ducks and crayfish: A crash course in weird Swedish traditions

If you're ever fortunate enough to spend a full year in Sweden, you'd better be prepared for a whole universe of unusual traditions. Podcaster Oliver Gee of The Earful Sweden shares what he considers to be the five most unusual traditions in a Swedish year.

Frogs, ducks and crayfish: A crash course in weird Swedish traditions
There is, of course, Creamy Bun Feast, but what other weird traditions exist in Sweden? Photo: Jurek Holzer/SvD/TT

The first time I saw a Swedish “Small Frogs Ceremony” ten years ago, I thought I was being pranked. 

Do the dance, do the dance, the Swedes urged. Be like a frog! No ears, no tails! 

What was going on? Feeling like a fool, I joined in, waiting for everyone to start laughing at me. But no one laughed. They just made the sound of a small frog, which was apparently Kouackackack, on repeat.

Fast forward a decade and I'm married to a Swede, I know all the words to the frog song, but I still raise an eyebrow at many Swedish traditions. 

Here are my favourite five traditions, all of which are commonly practised among typical Swedes.

The Creamy Bun Feast

As The Local Sweden says, semmeldagen is just another manic bun day. And manic is correct, people go nuts for this sweet and fatty treat. The bun is enormous, about the size of a Big Mac, and impossible to eat without covering your face with whipped cream or powdered sugar. Legend has it that in 1771 King Adolf Fredrik died after eating 14 servings of them for dessert.

The Freckled Easter Witches

Most Swedes don't realise how unusual this is, but at Easter they dress their children up as broomstick-riding witches with huge freckles on their faces. Much like at Halloween, these witches collect candy from their neighbours, who've duly put bright feathers on their trees to mark the occasion. 

The Small Frog Dance

This is my favourite tradition. On Midsummer's Eve, Swedes erect a massive flowery maypole (“erect” is the right choice of words – it's a fertility symbol complete with testicles).

Then, they dance around the pole while imitating small frogs, singing a song called Små Grodorna.

The rough lyrics: Small frogs, small frogs, are strange to look at, nary an ear or a tail dost they have, Kouackackack, Kouackackack, Kouackackack (this is the sound a small frog makes, obviously).

There are more wild traditions on this day, like girls collecting seven different flowers and jumping over seven fences in order to dream of their one true love… but nothing beats the frogs for an eyebrow-raising tradition.

The Crayfish Ceremony

If you thought the frogs were weird, wait till you see a crayfish party.

At a “kräftskiva”, Swedes sit around a table full of boiled crayfish, often while wearing crayfish paraphernalia like bibs and hats. Sometimes you'll get flags with happy moons and crayfish to complete the picture.

Then, everyone slurps down at least 15 crayfish as noisily as possible, interspersed with drinking strong Schnapps and singing what can only be described as a cross between drinking songs and sea shanties. I sing the easiest to learn in the podcast episode below (subscribe!) and a loose translation of the text would be: The whole thing goes, sing yabba dabba do ding dong ding dong (repeated three times with a full shot near the end).


Swedish crayfish parties are usually held in August. Photo: Lars Pehrson/SvD/TT

The Donald Duck Hour

Christmas brings more traditions than all, including my personal favourite: The Donald Duck Hour. Yes, the entire nation sits down at 3pm to watch Disney snippets from the last 70 years.

Favourites include The Bear Necessities, the song from the Jungle Book, but also less universally popular clips like Ferdinand the Bull. The show often features a much anticipated new Disney addition, which in recent years has included Moana, Frozen, and Zootopia.

Oliver Gee runs the new podcast The Earful Sweden. The latest episode features a much deeper dive into these traditions with Oliver's wife, a Swede, defending them all. You can listen to the episode below and follow The Earful Sweden on Instagram here.

Member comments

  1. Midsommer ….!!! Been there, done the ‘silly dancing’ around the maypole, erect and testicles attached! I can dance quite normally and look like a frog with gastric problems anytime! I have even sung the songs (badly, of course)- and enjoyed every minute of it. I am in the UK at the moment but returning to Sweden later in the year – hopefully in time for Midsommer.

    I love the food, the crayfish, the semlor buns (I can get them from the Scandinavian Kitchen when I visit London) and the wonderful Swedish people. I live in the country but there is no better city in the world than Stockholm

    See you soon – I hope. Until then, stay safe and well.

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BUSINESS

Does a new court ruling spell the end of Sweden’s alcohol monopoly?

Sweden's Supreme Court ruled has ruled that an online wine retailer based in Denmark could continue to market and sell its wines to customers in Sweden. So is this "the beginning of the end" for Sweden's alcohol monopoly as some suggest?

Does a new court ruling spell the end of Sweden's alcohol monopoly?

What’s happened? 

Sweden’s Supreme Court on Friday ruled in favour of the online wine retailer Winefinder in its long-running case against Systembolaget, Sweden’s state-owned alcohol monopoly, which had tried to stop the company from marketing and delivering to customers in Sweden. 

The court ruled that Winefinder’s business was permissible under Sweden’s alcohol and marketing laws, because although the company has a Swedish holding company, the company making the sales is registered in Denmark, operated from Denmark, and uses independent couriers to deliver to customers in Sweden. 

“According to the Supreme Court, the inquiry showed that it was the Danish company that sold wine to consumers in Sweden through e-commerce,” the court said in a press release.

“The Danish company was established in Denmark and the wine was delivered to Sweden by a courier hired by the Danish company. The Danish company purchased services regarding, for example, finance, IT and customer service from the Swedish parent company, but the inquiry did not show that any sales activity had taken place on site in Sweden.” 

The court ruled that this meant that from the perspective of the law, private Swedish consumers were themselves importing wine from a retailer based in Denmark, meaning Systembolaget’s monopoly on retail sales of alcohol had not been contravened. 

READ ALSO: Why Swedes love and hate state-owned alcohol monopoly ‘Systemet’

What’s the background? 

Systembolaget took Winefinder to court back in 2019, seeking to ban it from selling wines via its Swedish online retail site, and in 2020 it won its case, with Sweden’s patent and marketing court ruling that Winefinder’s business broke Sweden’s alcohol laws. 

Winefinder then successfully appealed the ruling, with the patenting and marketing appeals court ruling in 2022 that its business was legal and it could continue selling wine to Swedish consumers (which it had never stopped doing anyway).  

Systembolaget was established back in 1955, combining all the regional alcohol monopolies which had been in place in Sweden under the previous rationing system. It was given an exemption from European antimonopoly and free trade rules when Sweden joined the EU in 1995.  

What will it mean? 

The Supreme Court has the last word on legal cases in Sweden, so from now on Winefinder and other online retailers based elsewhere in the EU can market to, and export to Swedish customers without any legal ambiguity.

Alex Tengvall, Winefinder’s Stockholm-based Swedish chief-executive, predicted that this would bring bigger competitors. 

“I believe that this will open the door for larger players, and that people will now dare to invest,” he told Svenska Dagbladet

Benjamin Dousa, CEO of the right-wing think tank Timbro, said he believed that the verdict would eventually see Systembolaget’s monopoly undermined as more and more Swedes opt for the broader and often cheaper selection of wines offered by overseas online retailers. 

“This is the beginning of the end for Systembolaget. We probably won’t have a monopoly in 10-15 years as a direct result of today’s announcement,” he said in a written comment to the Svenska Dagbladet newspaper.

This court case is not the only threat to the monopoly.

In the Tidö Agreement between the three government parties and the far-right Sweden Democrats, the government committed to holding an inquiry into allowing Swedish vineyards and other local alcohol producers to sell their drinks to consumers. 

Does this mean the end of Sweden’s alcohol monopoly? 

Don’t bet on it. 

In its verdict, the court clearly states that Systembolaget retains the sole right to carry out retail sales of drinks which contain more than 3.5 percent alcohol, but that under law this right is limited to sales which actually take place physically in Sweden, or, when it comes to online sales, between a company based in Sweden and consumers in Sweden. 

The verdict does not mean it will be possible to buy wine in supermarkets, as you can in France, Germany or the UK, or that private off licenses or bottle shops will spring up across Sweden. 

It also won’t bring an end to the frustration many in Sweden feel at being unable to buy alcohol on public holidays or ‘red days’, or between the time Systembolaget closes at 3pm on Saturday and its next opening at 10am on Monday. Winefinder typically takes at least two days to make a delivery. to Sweden. 

What happens next? 

As soon as the verdict was out, the opposition Social Democrats were calling for Sweden’s alcohol law to be changed to close the loophole Winefnder has been using. 

“We had hoped before that this would not be the outcome, but now that we can see how the Swedish legislation works and the consequences of this, we have to review it and plug the holes,” the party’s group leader in the Swedish parliament, Lena Hallengren, said. 

An internal report from Sweden’s Ministry of Social Affairs has also called for new regulations to be brought in to prevent overseas retailers threatening Systembolaget’s position. 

“The ministry has stated several times that it is an urgent issue that needs to be regulated more clearly,” the document, obtained by Svenska Dagbladet reads. “Clearer rules on distance trading are an important step towards continuing to protect the monopoly.” 

Sweden’s Social Affairs Minister, Jakob Forssmed, who is responsible for the monopoly on Friday would not say whether or not he planned to tighten the rules.

“The retail monopoly is an important part of Swedish alcohol policy, which must be protected. We will analyze the current judgment, what consequences it may have and what possible measures it may lead to,” he told Svenska Dagbladet.  

It is highly possible that rather than opening up and legalising Winefinder’s business, the verdict will ultimately lead to politicians closing it down. 

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